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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Abdidas Benefit : Journal of Bussiness, Economics, and Finance Journal of Digital Community Services Journal of Engineering and Science Application
Ependi, Zulfan
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Inovasi Penyusunan Bisnis Plan bagi UMKM Farhas, Rizqon Jamil; Rabialdy, Fakhri; Ependi, Zulfan; Khairina, Silvia Ghiska; Alamsyah, Yuri Nur
Jurnal Abdidas Vol. 6 No. 1 (2025): February 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdidas.v6i1.1116

Abstract

Usaha Mikro Kecil Menengah (UMKM) menghadpi berbagai tantangan yang menghambat perkembangan usaha mereka, terutama dalam aspek permodalan, Salah satu faktor utama yang menghambat UMKM mendapatkan pendanaan adalah kurangnya pemahaman dalam menyusun bisnis plan yang baik dan bernilai tambah. Pelatihan ini, bertujuan  dapat meningkatkan daya saing mereka dan lebih siap dala mendapat akses pendanaanmelalui penyusunan bisnis plan yang baik. Program pengabdian masyarakat dilaksanakan di Aula Universitas Pahlawan Tuanku Tambusai dengan melibatkan pelaku UMKM dan Mahasiswa menggunakan metode workshop interaktif, simulasi penyusunan bisnis plan, pendampingan dan mentorin dan simulasi presentasi investor. Hasil pengabdian kepada Masyarakat menunjukkan masing-masing peserta sangat menggambarkan ketertarikan UMKM untuk meningkatkan kembali perusahaan kearah yang lebih baik melalui kemampuan penulisan bisnis plan dan komunikasi skill dalam presentasi bisnis. Berdasarkan kuesioner yang disebar kepada seluruh peserta, 56% Sangat Setuju (ST) bahwa pelatihan ini memiliki manfaat dalam pengembangan usaha mereka. Jika dirinci sebanyak 10 orang menyatakan sangat setuju, 14 orang menyatakan setuju dan 1 orang menyatakan netral. Pelatihan ini juga menambah wawasan dan pengetahuan pelaku UMKM dengan angka 60% sangat setuju (ST) dan 40% setuju (S). Kesimpulan kegiatan pengabdian kepada masyarakat terkait inovasi dalam penyusunan bisnis plan memiliki dampak yang signifikan dalam meningkatkan daya saing UMKM dan pelaku usaha lainnya. Dengan memanfaatkan teknologi seperti kecerdasan buatan (AI), Big data analytics, dan google trends, pelaku UMKM dapat Menyusun rencana bisnis yang lebih berbasis data, akurat dan sesuai dengan tren pasar. Selain itu, pelatihan ini tidak hanya membantu dalam pembuatan dokumen bisnis yang lebih menarik bagi investor, tetapi juga meingkatkan literasi digital peserta sehingga mereka lebih siap menghadapi tantangan bisnis di era digital.
Predictive Modeling of Unilever Indonesia’s Stock Prices with Linear Regression: A RapidMiner-Based Approach Ependi, Zulfan; Firmananda, Fahmi Iqbal
Journal of Engineering and Science Application Vol. 2 No. 2 (2025): October
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/jesa.v2i2.35

Abstract

Investment decision-making in the capital market requires accurate analysis to minimize risk and maximize returns. This study focuses on PT Unilever Indonesia Tbk, a leading Fast-Moving Consumer Goods (FMCG) company listed on the Indonesia Stock Exchange, to evaluate its stock price prediction using the linear regression method supported by RapidMiner software. Historical stock data were collected from January 2, 2018, to June 27, 2023, including attributes such as opening price, closing price, lowest price, highest price, and trading volume. The dataset was processed using data screening and modeling techniques to construct a linear regression model for prediction. Various scenarios with different proportions of training and testing data (70/30, 80/20, 60/40, and 90/10) were tested to analyze the impact of data distribution on model performance. The evaluation results showed that the 80% training and 20% testing scenario provided the lowest Root Mean Squared Error (RMSE) of 56.699, indicating better predictive accuracy compared to other scenarios. Nevertheless, the linear regression model still produced a relatively high error rate, with the best RMSE value suggesting limitations of this approach for complex market prediction. This study concludes that while linear regression can provide a basic framework for stock price forecasting, incorporating additional economic, fundamental, and external factors could significantly improve predictive reliability. The findings offer practical insights for investors and researchers in understanding the potential and limitations of linear regression in stock market analysis
Analysis and Design of Enterprise Architecture in The Implementation of Digital Transformation at Village Tourism of Kampung Patin Kampar Regency using TOGAF Firmananda, Fahmi Iqbal; Ependi, Zulfan; Adeswastoto, Hanantatur
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 1 (2024): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i1.21332

Abstract

The development of information technology helps the community, entrepreneurs and MSMEs. This research was conducted in Kampung Patin, Kampar Regency. This research aims to create an Enterprise Architecture (EA) TOGAF design for MSMEs in Kampung Patin, we all know this digital transformation is useful in increasing the business value of the surrounding economy. there is a special implementation in utilizing this role, building financial applications, raw material stock applications because these MSMEs are able to produce 34,000 tons to 45,000 tons of catfish every month. The processing of catfish is like regional souvenirs, namely: catfish meatballs, catfish nuggets, catfish batagor, catfish fillets, and catfish skin crackers. innovation like this alone is not enough to require technology and digital transformation in running a business and promoting processed catfish. the results of the study were designed in the form of an enterprise architecture blueprint for UMKM Kampung Patin as an internal guidebookincrease the effectiveness and efficiency of digital transformation in these MSMEs
Strategi Manajemen Marketing: Cara Efektif Meningkatkan Penjualan dan Brand Awareness Librianty, Nany; Ependi, Zulfan
Benefit: Journal of Bussiness, Economics, and Finance Vol. 1 No. 1 (2023): Benefit: Journal Of Business, Economics and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v1i1.1356

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi manajemen marketing yang efektif dalam meningkatkan penjualan dan kesadaran merek (brand awareness) pada perusahaan yang bergerak di sektor barang konsumsi cepat saji. Menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam dengan lima informan kunci yang terlibat langsung dalam pengelolaan pemasaran, serta dokumentasi dan observasi aktivitas promosi digital dan konvensional. Hasil penelitian menunjukkan bahwa strategi yang paling efektif melibatkan kombinasi segmentasi perilaku, positioning emosional, penggunaan media sosial, kampanye influencer, serta integrasi promosi offline dan online (omnichannel). Peningkatan metrik digital seperti engagement rate, pencarian merek, dan loyalitas konsumen mengindikasikan keberhasilan strategi tersebut dalam memperkuat brand awareness. Sementara itu, peningkatan rata-rata penjualan sebesar 22% selama periode kampanye promosi memperkuat temuan bahwa strategi manajemen marketing yang terstruktur dan berbasis data mampu menciptakan nilai tambah nyata bagi perusahaan. Penelitian ini memberikan kontribusi konseptual dan praktis dalam pengembangan strategi pemasaran adaptif di era digital.
Penyuluhan Nilai-Nilai Pancasila dan Toleransi Terhadap Siswa Usia Dini melalui Literasi Digital Firmananda, Fahmi Iqbal; Ependi, Zulfan; Sumianto, Sumianto; Jati, Putri Zulia; Rianita, Resti
Journal of Digital Community Services Vol. 1 No. 1 (2024): January
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/dcs.v1i1.4

Abstract

Instilling Pancasila values and tolerance towards young students is an important thing to do, especially in the current digital era. This is because young students are the nation's next generation who are vulnerable to the influence of radicalism and terrorism. Radicalism and terrorism are serious threats to the integrity of the nation and state. The current digital era makes it easier to spread radicalism and terrorism. Early age students who actively use social media are vulnerable to being exposed to these ideas. Therefore, it is important to equip young students with adequate digital literacy so they can use social media wisely and avoid the influence of radicalism and terrorism. Based on the results of observations, MI Al Wathaniyah students' understanding of the importance of digital literacy in preventing radicalism and terrorism is still low. Students do not clearly understand what digital literacy is and how digital literacy can be used to prevent radicalism and terrorism. This community service activity aims to increase the digital literacy of MI Al Wathaniyah students in preventing radicalism and terrorism. This activity was carried out in two stages. The first stage is education about the importance of digital literacy in preventing radicalism and terrorism. The second stage is the practice of using digital literacy for learning about Pancasila and tolerance. Counseling material about the importance of digital literacy in preventing radicalism and terrorism includes: Understanding digital literacy The importance of digital literacy in everyday life How to use digital literacy wisely The dangers of radicalism and terrorism How to prevent radicalism and terrorism Practical material for using digital literacy for learning about Pancasila and tolerance include: Using social media to search for information about Pancasila and tolerance Making posters or videos about Pancasila and tolerance The results of this community service activity show that MI Al Wathaniyah students have a fairly good understanding of the importance of digital literacy in preventing radicalism and terrorism. Students can also use digital literacy to learn about Pancasila and tolerance well.
Co-Authors Adeswastoto, Hanantatur Alamsyah, Yuri Nur Fakhri Rabialdy Firmananda, Fahmi Iqbal Jati, Putri Zulia Khairina, Silvia Ghiska Nany Librianty Rianita, Resti Rizqon Jamil Farhas Sumianto Sumianto