Garuda - Garba Rujukan Digital

The Influence Of Entrepreneurial Learning On Interest In Entrepreneurship Students Of The Master's Institute Of Technology And Business dwiputri, Ikanov; Firmananda, Fahmi Iqbal; Yasra, Dewi
Journal of Economic, Management, Business, Accounting Sustainability Vol. 1 No. 1 (2024): Februari 2024
Publisher : EL-EMIR Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/joembas.v1i1.5

The study aims to investigate the extent to which entrepreneurship learning affects student entrepreneurship interest of management degree and accountancy degree program of Master’s Institute of Technology and Business.The study uses quantitative methods. The research variables were entrepreneurship learning as the independent variable and entrepreneurship interest as the dependent variable. The data that used in this study were the primary data and the secondary data. The primary data obtained by using a quesionnaire with student respondent totaling 93 people and the secondary data obtained by using pre research and documentation data. This study used purposive sampling technique. The result or the study shows that entrepreneurship learning positively dan significantly affects entrepreneurship interest of student, indicated by tobtained =11,035 with significance value of 0,000 and R2 = 0,572.

Eksplorasi Transformasi Digital dalam Kewirausahaan dan Inovasi: Literature Review Riana, Agustin; Pirton, Juando; Firmananda, Fahmi Iqbal; Farhas, Rizqon Jamil
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 1 No. 1 (2023)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v1i1.340

Penelitian ini bertujuan untuk mengkaji literatur yang berfokus pada peran transformasi digital dalam kewirausahaan dan inovasi dengan referensi yang diterbitkan sebelum tahun 2022. Kajian ini mengungkapkan bagaimana teknologi digital telah meredefinisi proses kewirausahaan, menciptakan peluang baru, serta menantang batasan tradisional dalam berbagai industri. Melalui analisis terhadap karya-karya ilmiah sebelumnya, penelitian ini menyoroti perkembangan penting terkait adopsi teknologi digital oleh para pengusaha dan dampaknya terhadap inovasi produk dan layanan. Temuan menunjukkan bahwa teknologi digital, seperti platform online dan infrastruktur digital, telah mengubah cara para wirausahawan beroperasi, memfasilitasi kolaborasi lintas batas, dan meningkatkan skala bisnis dengan lebih efisien. Meskipun teknologi ini membuka banyak peluang, kajian juga menemukan bahwa masih terdapat tantangan yang signifikan, termasuk kesenjangan dalam pemanfaatan teknologi dan adaptasi di berbagai sektor. Kajian literatur ini menyimpulkan bahwa perkembangan kewirausahaan digital menawarkan potensi besar bagi para pengusaha, namun membutuhkan pendekatan yang fleksibel dan inovatif untuk sepenuhnya memanfaatkan teknologi yang ada. Temuan ini memberikan wawasan yang penting bagi penelitian lebih lanjut mengenai peran teknologi digital dalam memperkuat daya saing kewirausahaan di era transformasi digital.

Pembekalan dan Pemahaman Pemanfaatan Pengunaan Teknologi Informasi Dalam Organisasi Pengurus Cabang Muslimat NU Kabupaten Bengkalis di Era Digitalisasi Firmananda, Fahmi Iqbal; Priyatno, Arif Mudi; Farhas, Rizqon Jamil; Jati, Putri Zulia
Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Vol. 1 No. 1 (2023): Dedikasi 2023
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dedikasi.v1i1.8

Perkembangan Teknologi Informasi akan keterbukaan pengetahuan percepatan dalam memberikan Informasi dan komunikasi sangat diharapkan setiap kelompok dan kalangan organisasi. Muslimat Nahdlatul Ulama merupakan organisasi perempuan. Tingkatan organisasi Muslimat NU dari Pengurus Pimpinan Pusat, Pimpinan Provinsi, Pengurus Cabang, Hingga Pengurus ranting dan anak ranting. Dalam percepatan teknologi informasi di era global, setiap pengurus organisasi memiliki peran penting dalam menerapkan teknologi terkini untuk menjalankan roda organisasi. Pencapaian sungguh luar biasa dengan adanya fasilitas seperti internet dan alat komunikasi. Memudahkan pengurus dalam mengakses informasi.

Pendampingan Pembuatan Website Desa Gunung Malelo untuk Mempermudah Penyebaran Informasi Desa Priyatno, Arif Mudi; Firmananda, Fahmi Iqbal; Ramadhan, Wahyu Febri; Winario, Mohd; Jati, Putri Zulia; Tanjung, Lailatul Syifa
Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Vol. 1 No. 2 (2023): Dedikasi 2023
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dedikasi.v1i2.20

Penyebaran informasi yang efektif merupakan aspek penting dalam pembangunan desa yang inklusif dan berkelanjutan. Dalam konteks tersebut, kegiatan pengabdian masyarakat ini dilakukan dengan tujuan untuk mempermudah penyebaran informasi desa melalui pendampingan pembuatan website Desa Gunung Malelo. Desa Gunung Malelo memiliki potensi pariwisata, perkebunan, dan pertanian, namun masih menghadapi tantangan dalam penyebaran informasi kepada masyarakat setempat. Melalui metode pendampingan yang terstruktur, kegiatan ini melibatkan analisis kebutuhan, pembentukan tim pendamping, pelatihan, pembangunan website desa, pelatihan pengelolaan konten, dan pendampingan teknis. Tim pendamping terdiri dari ahli teknologi informasi, pengembang web, dan fasilitator komunitas. Hasil dari kegiatan ini adalah terwujudnya sebuah website desa yang fungsional dan responsif. Masyarakat Desa Gunung Malelo dapat dengan mudah mengakses informasi penting seperti pengumuman pemerintah desa, kegiatan sosial, informasi kesehatan, jadwal pertemuan, dan layanan publik melalui website tersebut. Pendampingan dan pelatihan yang dilakukan membantu meningkatkan kapasitas sumber daya manusia di desa dalam mengelola dan memperbaharui konten website secara mandiri. Kegiatan ini berhasil mencapai tujuan utama, yaitu mempermudah penyebaran informasi desa. Desa Gunung Malelo mengalami peningkatan aksesibilitas informasi, partisipasi masyarakat, dan pengelolaan konten website yang berkelanjutan. Melalui pengabdian masyarakat ini, terjadi perubahan positif dalam dinamika komunikasi dan pengembangan desa, menuju arah yang lebih maju, terhubung, dan inklusif.

Digital Marketing Management: Optimizing Social Media and Online Advertising for Business Librianty, Nany; Aryadi , Aryadi; Farhas, Rizqon Jamil; Firmananda, Fahmi Iqbal; Rozaini , Rozaini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3512

Digital marketing management is becoming an essential component of modern business strategies, especially for small businesses looking to expand their reach and increase customer engagement. Social media and online advertising offer businesses a great opportunity to strengthen their digital presence, but there are still many challenges to optimizing the effectiveness of their digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies through social media and online advertising and to identify factors that contribute to increased customer transformation. The study examines how the integration of organic and paid marketing can guide a more efficient and sustainable strategy. The research method used is a quantitative approach with a descriptive and descriptive design. Data were collected by surveying 50 small businesses using social media and online advertising as part of their marketing strategy. Statistical analysis and regression techniques were used to identify the relationship between social media engagement, online advertising effectiveness, and customer transformation. The findings suggest that commitment to social media and online advertising-ROI has a significant impact on increasing customer transformation. Companies that take charge of their content-based digital marketing strategy and use data analysis in online advertising management will achieve optimal results than those that rely on one method.

Implementation of barokah farm business process modeling in kampar regency in accelerating digital transformation using business process model and nation (BPMN) Firmananda, Fahmi Iqbal; Jati, Putri Zulia; Syafriani, Mona; Aryadi, Aryadi
International Journal of Applied Finance and Business Studies Vol. 13 No. 2 (2025): September: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v13i2.369

Digital transformation is an important need for MSMEs in the livestock sector to increase efficiency and competitiveness. Barokah Farm, as an egg-laying chicken farming business in Kampar Regency, faces various business process challenges, most of which are still carried out manually. This study aims to map the Barokah Farm business process using the Business Process Model and Notation (BPMN), identify digitalization opportunities, and provide recommendations for process improvements. This study contributes to the scarce BPMN literature in agribusiness by being one of the first to model small-scale poultry farming processes in Indonesia, offering both theoretical insights on BPMN’s adaptability to resource-constrained UMKM and practical guidance for improving efficiency, reducing costs, and supporting digital transformation initiatives. The method used is a case study with a qualitative and quantitative descriptive approach, through interviews, field observations for six months, and process simulations using the Bizagi Modeler application. The results of the study show that digitalization of the ordering process, procurement of raw materials, and product delivery can increase operational efficiency. The implementation of the recommended digital solution is estimated to reduce the total process duration by 38.89%. The highest efficiency occurs in the ordering process with a reduction in time of up to 66.67%, followed by product delivery within the city (44.44%), product procurement (40%), and product delivery outside the city (31.58%). The systematic application of BPMN not only helps in visualizing more effective business processes but also supports the acceleration of digital transformation at Barokah Farm.

Predictive Modeling of Unilever Indonesia’s Stock Prices with Linear Regression: A RapidMiner-Based Approach Ependi, Zulfan; Firmananda, Fahmi Iqbal
Journal of Engineering and Science Application Vol. 2 No. 2 (2025): October
Publisher : Institute Of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/jesa.v2i2.35

Investment decision-making in the capital market requires accurate analysis to minimize risk and maximize returns. This study focuses on PT Unilever Indonesia Tbk, a leading Fast-Moving Consumer Goods (FMCG) company listed on the Indonesia Stock Exchange, to evaluate its stock price prediction using the linear regression method supported by RapidMiner software. Historical stock data were collected from January 2, 2018, to June 27, 2023, including attributes such as opening price, closing price, lowest price, highest price, and trading volume. The dataset was processed using data screening and modeling techniques to construct a linear regression model for prediction. Various scenarios with different proportions of training and testing data (70/30, 80/20, 60/40, and 90/10) were tested to analyze the impact of data distribution on model performance. The evaluation results showed that the 80% training and 20% testing scenario provided the lowest Root Mean Squared Error (RMSE) of 56.699, indicating better predictive accuracy compared to other scenarios. Nevertheless, the linear regression model still produced a relatively high error rate, with the best RMSE value suggesting limitations of this approach for complex market prediction. This study concludes that while linear regression can provide a basic framework for stock price forecasting, incorporating additional economic, fundamental, and external factors could significantly improve predictive reliability. The findings offer practical insights for investors and researchers in understanding the potential and limitations of linear regression in stock market analysis

Comparison Random Forest Regression and Linear Regression For Forecasting BBCA Stock Price Priyatno, Arif Mudi; Tanjung, Lailatul Syifa; Ramadhan, Wahyu Febri; Cholidhazia, Putri; Jati, Putri Zulia; Firmananda, Fahmi Iqbal
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 6 No. 3 (2023): July 2023
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v6i3.16933

Stock trading is a popular financial instrument worldwide. In Indonesia, the stock market is known as the Indonesia Stock Exchange (BEI), and one actively traded stock is PT Bank Central Asia (BBCA). However, predicting stock price movements is challenging due to various influencing factors. Investors use fundamental and technical analyses for decision-making, but results often vary. Machine learning, particularly random forest regression and linear regression algorithms, can be used for stock price forecasting. In this paper, we compares these two machine learning methods to forecast BBCA stock prices, aiming to provide more accurate and effective solutions for investor's investment and trading decisions. The evaluation results of cross-validation mean squared error (MSE), root mean squared error (RMSE), mean absolute error (MAE), and mean absolute percentage error (MAPE) for linear regression were 0.12848, 0.35807, 0.29570, and 0.0036%, respectively, while for random forest regression were 27473.76, 158.04, 142.70, and 1.7153%. These findings indicate that linear regression outperforms in forecasting performance.

Analysis and Design of Enterprise Architecture in The Implementation of Digital Transformation at Village Tourism of Kampung Patin Kampar Regency using TOGAF Firmananda, Fahmi Iqbal; Ependi, Zulfan; Adeswastoto, Hanantatur
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 1 (2024): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i1.21332

The development of information technology helps the community, entrepreneurs and MSMEs. This research was conducted in Kampung Patin, Kampar Regency. This research aims to create an Enterprise Architecture (EA) TOGAF design for MSMEs in Kampung Patin, we all know this digital transformation is useful in increasing the business value of the surrounding economy. there is a special implementation in utilizing this role, building financial applications, raw material stock applications because these MSMEs are able to produce 34,000 tons to 45,000 tons of catfish every month. The processing of catfish is like regional souvenirs, namely: catfish meatballs, catfish nuggets, catfish batagor, catfish fillets, and catfish skin crackers. innovation like this alone is not enough to require technology and digital transformation in running a business and promoting processed catfish. the results of the study were designed in the form of an enterprise architecture blueprint for UMKM Kampung Patin as an internal guidebookincrease the effectiveness and efficiency of digital transformation in these MSMEs

Pembekalan dan Pemahaman Pemanfaatan Pengunaan Teknologi Informasi Dalam Organisasi Pengurus Cabang Muslimat NU Kabupaten Bengkalis di Era Digitalisasi Firmananda, Fahmi Iqbal; Priyatno, Arif Mudi; Farhas, Rizqon Jamil; Jati, Putri Zulia
Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Vol. 1 No. 1 (2023): Dedikasi 2023
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dedikasi.v1i1.8

Perkembangan Teknologi Informasi akan keterbukaan pengetahuan percepatan dalam memberikan Informasi dan komunikasi sangat diharapkan setiap kelompok dan kalangan organisasi. Muslimat Nahdlatul Ulama merupakan organisasi perempuan. Tingkatan organisasi Muslimat NU dari Pengurus Pimpinan Pusat, Pimpinan Provinsi, Pengurus Cabang, Hingga Pengurus ranting dan anak ranting. Dalam percepatan teknologi informasi di era global, setiap pengurus organisasi memiliki peran penting dalam menerapkan teknologi terkini untuk menjalankan roda organisasi. Pencapaian sungguh luar biasa dengan adanya fasilitas seperti internet dan alat komunikasi. Memudahkan pengurus dalam mengakses informasi.

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