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All Journal Action Research Literate (ARL) The Journal of Educational Development Journal of Law and Legal Reform Contemporary Issues on Interfaith Law and Society
Tjokro, Gunawan
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Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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Journal : Action Research Literate (ARL)

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Console to Movie Success, Leveraging Nostalgia, and Introducing Subversion in The Super Mario Bros. Movie Tjokro, Gunawan
Action Research Literate Vol. 8 No. 8 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i8.483

Abstract

This research examines the success of "The Super Mario Bros. Movie" by leveraging nostalgia and introducing subversion. The adaptation process from video game to film often fails, as seen with previous attempts like "Warcraft" (2016) and "Street Fighter: The Legend of Chun-Li" (2009). However, "The Super Mario Bros. Movie" (2023) succeeded by retaining core elements of the original game while innovatively transforming its narrative and character dynamics. The movie's success is attributed to its nostalgic appeal, faithful yet refreshed character portrayals, and the subversion of traditional gender roles. By making Princess Peach a mentor and strategist and providing Mario a hero's journey from an ordinary plumber to a savior, the film connects with both old fans and new audiences. This study utilizes Andrew Tate's theory of fidelity and transformation, along with perspectives on nostalgia, audience engagement, and gender role subversion, to analyze the movie's reception and success.
Co-Authors Ezzerouali , Souad Fathur Rokhman Heri yanto Rajagukguk , Abdul Rajagukguk, Abdul Sanni, Tajudeen yanto, heri Zaenuri Mastur