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All Journal Action Research Literate (ARL) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan ADPEBI International Journal of Business and Social Science
Cahyo Nugroho, Dodit
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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The Implementation of Quality Management System ISO 9001 with SWOT Analysis Witara, Ketut; Murni Kurniasari, Laksmi; Cahyo Nugroho, Dodit
ADPEBI International Journal of Business and Social Science Vol. 3 No. 2 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v3i2.741

Abstract

As a strategic step of the local government in continuous improvement activities, this study aimed to describe the strength, weakness, opportunity and threat analysis in the implementation of QMS ISO 9001: 2015 in elements of planning in Pemerintah Negeri Rutong Kota Ambon by Planning, Implementation (Do), Evaluation (Check) and Monitoring (Action). This study used a qualitative methodology with the researcher as the main instrument. Data sources for the study were team management and documentation and it was conducted in Pemerintah Negeri Rutong Kota Ambon. Analyzing the data using descriptive qualitative analysis, verifying the accuracy of the data during in-depth interviews with the employees of state institutions to triangulate the data with the source. The results showed that the SWOT analysis of the implementation of QMS ISO 9001: 2015 is updated. in a growth strategy phase that offers tremendous opportunity and potential for improvement. Each PDCA element of QMS ISO 9001: 2015 implementation has opportunities, threats, weaknesses and strengths that can be used for the continuous improvement of Pemerintah Negeri Rutong Kota Amboni. A SWOT analysis with the following criteria can be used to implement the strategy: socio-cultural, economic, environmental, special program of integrated economy and development of tourist villages.
Diversity Management on the Salary for Job Satisfaction CV. Megah Persada Indonesian Dynasty Harjanti, Wulandari; Hardiyanto, Gamma; Cahyo Nugroho, Dodit
Action Research Literate Vol. 8 No. 8 (2024): Action Research Literate
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/arl.v8i8.497

Abstract

This research aims to analyze the influence of diversity management on employee job satisfaction in CV. Megah Persada Indonesian Dynasty, with a special focus on the compensation or salary aspect. Diversity management is one of the important elements in creating an inclusive work environment, which is expected to increase employee satisfaction and productivity. In this study, a quantitative method was used by collecting data through a survey of company employees. The results show that good diversity management, especially in terms of fair and balanced payroll policies, contributes significantly to the increase in employee job satisfaction. These findings emphasize the importance of diversity management in creating a harmonious and productive work environment, as well as provide practical implications for companies in formulating policies related to human resource management.
PENGARUH PROMOSI MEDIA SOSIAL TIKTOK TERHADAP MINAT BELI KONSUMEN PRODUK SKINCARE SKINTIFIC DENGAN BRAND TRUST SEBAGAI VARIABEL INTERVENING PADA GENERASI Z DI KOTA MALANG Cahyo Nugroho, Dodit; Sadiqin, Amin
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 5 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sibatik.v5i5.5000

Abstract

This study examines the influence of TikTok social media promotion on consumer purchase intention toward Skintific skincare products, with brand trust positioned as an intervening variable among Generation Z consumers in Malang City. The study is grounded in social media marketing, brand trust, and consumer behavior perspectives, emphasizing how short-video promotional exposure, interactive content, creator credibility, entertainment value, and algorithmic visibility may shape trust and intention in digital skincare consumption. The proposed research uses an explanatory quantitative design with purposive sampling. The target respondents are Generation Z consumers aged 18-29 years who live, study, or work in Malang City, use TikTok, and have been exposed to Skintific promotional content. Data are proposed to be collected through a structured Likert-scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The illustrative analysis suggests that TikTok promotion positively affects brand trust and purchase intention, while brand trust positively affects purchase intention and partially mediates the effect of TikTok promotion on purchase intention. The novelty of this article lies in its integration of TikTok-specific promotional mechanisms, brand trust mediation, Skintific as an international skincare brand strongly circulated in Indonesian digital commerce, and Malang City as an education-oriented urban market with a dense Generation Z population. The findings are expected to contribute to digital marketing theory and provide managerial implications for skincare brands seeking to convert TikTok engagement into trust-based purchase intention.
Co-Authors Amin Sadiqin Hardiyanto, Gamma Harjanti, Wulandari Murni Kurniasari, Laksmi Witara, Ketut