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All Journal Jurnal Kridatama Sains dan Teknologi Jurnal Disrupsi Bisnis Neo Journal of economy and social humanities
Merdiyanti, Angelia
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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Pengukuran Kualitas Layanan untuk Meningkatkan Kepuasan dan Loyalitas Pelanggan di PT Mimosa Putra Abadi Sase, Fitria Aprilindo; Merdiyanti, Angelia
Jurnal Kridatama Sains dan Teknologi Vol 4 No 02 (2022): JURNAL KRIDATAMA SAINS DAN TEKNOLOGI
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (769.33 KB) | DOI: 10.53863/kst.v4i02.589

Abstract

PT Mimosa Putra Abadi experienced a problem of low entry service units throughout 2021, only in February that exceeds the target. This problem is allegedly influenced by the service quality and customer satisfaction. This research aims to know the impact of service quality on customer satisfaction, customer satisfaction on customer loyalty, service quality on loyalty and the influence of service quality on customer loyalty through customer satisfaction. This research was conducted at PT Mimosa Putra Abadi with the research object user of service and is conducted for seven months from April to November 2022. Determination of sample size using non-probability sampling method and obtained calculation of sample counts are 100 respondents. Sample selection using purposive sampling method. Data collection using questionnaire instruments by responding to 1-6 likert scale statements. Instrument eligibility test using validity and reliability test. Data analysis uses path analysis methods that begin with descriptive analysis of respondents, further analysis of classical assumptions in the form of testing of normality and homogeneity. Hypothesis test is done using the test t which subsequently performs sobel test. The results of this study found that the quality of service impact on customer satisfaction has positive and significant influence, the impact of customer satisfaction on customer loyalty has positive and significant influence, the effect of quality service on customer loyalty has positive and significant influence. Based on Sobel testing it is found that the quality of service on service loyalty has a stronger value when through customer satisfaction. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty
Analisis Kelayakan Investasi pada Saham Industri Otomotif yang Terdaftar di Bursa Efek Indonesia Merdiyanti, Angelia; Paramita, Astriyani Sandya; Rohman, Gilang Nur; Kasduni, Kasduni
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.54703

Abstract

Penelitian ini bertujuan untuk menganalisis kelayakan investasi pada saham-saham perusahaan otomotif yang terdaftar di Bursa Efek Indonesia (BEI) menggunakan metode Capital Asset Pricing Model (CAPM). CAPM digunakan untuk mengevaluasi tingkat pengembalian yang diharapkan dari saham-saham tersebut dengan mempertimbangkan risiko pasar, yang diukur melalui beta, serta tingkat pengembalian bebas risiko dan premi risiko pasar. Data yang digunakan dalam penelitian ini meliputi harga saham harian, tingkat suku bunga bebas risiko, dan Indeks Harga Saham Gabungan (IHSG) sebagai representasi pasar. Berdasarkan hasil penelitian terhadap 14 emiten saham pada sub sektor otomotif, memperlihatkan hasil di mana keseluruhan saham pada perusahaan tersebut termasuk dalam kelompok “tidak efisien”. Hal ini ditunjukkan dengan tingkat pengembalian individu yang lebih kecil daripada tingkat pengembalian yang diharapkan [(Ri) < E(Ri)]. Atas dasar itulah, maka keputusan investasi yang direkomendasikan adalah dengan menjual saham-saham pada perusahaan otomotif tersebut karena saham-saham tersebut tidak memberikan return yang sebanding dengan risiko yang diambil oleh investor.
Controlling Spare Parts Inventory of PT Hasura Mitra Gemilang's Production Machines Using the EOQ Method Sandya, Astriyani; Asyifa, Karina; Arham, Raissa; Merdiyanti, Angelia
Neo Journal of economy and social humanities Vol 4 No 4 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i4.367

Abstract

Controlling production machine spare parts inventory is crucial for a manufacturing company like PT Hasura Mitra Gemilang to ensure that production activities continue smoothly. The most frequently used spare part is the Nozzle Heater 40x40mm 220-volt. The objectives of this research are: (1) To determine the economic order quantity, (2) To determine the safety stock level that should be maintained, and (3) To determine the reorder point. The analysis uses the Economic Order Quantity (EOQ) method. The analysis results show that in 2024, the need for Nozzle Heater 40x40 mm 220-volt s is 353 units, the optimal order quantity is 62 units, the order frequency is 6 times, the safety stock is 7 units, the reorder point in inventory is 14 units, and the company can save inventory costs amounting to Rp. 102,330. In 2025, the demand for Nozzle Heater 40x40 mm 220-volt s is 410 units, the optimal order quantity is 67 units, the order frequency is 6 times, the safety stock is 7 units, the reorder point in inventory is 14 units, and the company can save inventory costs of Rp. 125,520.
Co-Authors Arham, Raissa Asyifa, Karina Kasduni, Kasduni Paramita, Astriyani Sandya Rohman, Gilang Nur Sandya, Astriyani Sase, Fitria Aprilindo