Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal Siber Journal of Advanced Multidisciplinary Siber International Journal of Digital Business
Rio Luthfiandana
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology

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Marketing Strategy: Segmenting, Targeting, and Positioning for Digital Business (Literature Review) Rio Luthfiandana; Gratia Atanka Barus; Nuraeni Nuraeni; Sri Yanthy; Herni Pujiati
Siber International Journal of Digital Business (SIJDB) Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)
Publisher : Siber Nusantara Review & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sijdb.v2i1.30

Abstract

The marketing strategy article: segmenting, targeting and positioning for digital business is a scientific literature review article within the scope of marketing management science. The purpose of writing this literature article is to create a hypothesis regarding the relationship between factors, which can then be used for further research in the field of human resource management. Descriptive qualitative research methods were applied in this research. The data used in this research comes from previous research which is still relevant to the current investigation. Data was obtained from credible academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and reputable journals. The findings of this research are as follows: 1) Segmenting influences marketing strategies for digital businesses; 2) Targeting influences marketing strategies for digital businesses; and 3) Positioning influences marketing strategies for digital businesses.
Qualitative Research Concepts: Phenomenology, Grounded Theory, Ethnography, Case Study, Narrative Rio Luthfiandana; Lucy Lidiawati Santioso; Wenny Desty Febrian; Josua Panatap Soehaditama; Indra Sani
Siber Journal of Advanced Multidisciplinary Vol. 2 No. 1 (2024): (SJAM) Siber Journal of Advanced Multidisciplinary (April - June 2024)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjam.v2i1.91

Abstract

Qualitative research concept articles: phenomenology, grounded theory, ethnography, case studies, and narratives are scientific literature articles within the scope of research methodology. The purpose of this writing is to build a hypothesis regarding the influence between variables which can later be used for further research within the scope of research methodology. The research method used is descriptive qualitative. Data was obtained from previous research that is relevant to this research and sourced from academic online media such as Publish or Perish, Google Scholar, digital reference books, and the journal Sinta. The results of this article are: 1) Phenomenology plays a related role to the concept of qualitative research; 2) Grounded theory is related to the concept of qualitative research; 3) Ethnography is related to the concept of qualitative research; 4) Case studies relate to the concept of qualitative research; and 5) Narrative relates to the concept of qualitative research.
Co-Authors Gratia Atanka Barus Herni Pujiati Indra Sani Josua Panatap Soehaditama Lucy Lidiawati Santioso Nuraeni Nuraeni Sri Yanthy Wenny Desty Febrian