Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi
Leasiwal, Teddy Ch.
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Digital Marketing on the Income of Micro and Medium Enterprises in Ambon City Amirudin, Amirudin; Sangadji, Maryam; Leasiwal, Teddy Ch.
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital Marketing and the use of information technology are needed today, considering that MSMEs in Ambon City at that time sold and ordered goods directly with very expensive boarding houses with slow and complicated access so that MSMEs in Ambon City felt challenged to switch from direct sales to online sales. This study aims to determine the influence of Digital Marketing and the use of Information Technology on the Income of Micro, Small and Medium Enterprises (MSMEs) in Ambon City. The instruments used in this study are questionnaire sheets, interviews and documentation as primary data, and other data obtained from references or secondary data. Data analysis techniques using multiple linear regression statistics. Based on the data analysis technique, it was later found that Digital marketing and the use of Information Technology had a positive and significant effect on the income of MSMEs in Ambon City. Based on the data analysis technique, it was later found that Digital marketing and the use of Information Technology had a positive and significant effect on the income of MSMEs in Ambon City.
Co-Authors Amirudin Amirudin Hahury, Hendri Dony Kambu, Selviana Maryam Sangadji Pesireron, Auldry Rumerung, D.