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All Journal Jurnal Ekonomi Epsilon : Journal of Management (EJoM)
Monica Septiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Career Development And Rewards On Employee Loyalty: A Case Study Of Generation Z Employees At PT Amartha Lampung Niken Ayu Aprilia; Monica Septiani
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

This study aims to determine the influence of career development and rewards on the loyalty of Generation Z employees at PT Amartha Lampung. Generation Z, which is now starting to enter the workforce, is a major concern for PT Amartha, especially because by 2023, most of the recruited employees are under 25 years old. thus creating new challenges in managing and maintaining their loyalty. The research uses a quantitative method with a statistical approach, utilizing SPSS software. The population in this study consists of employees of PT Amartha Lampung, with a sample size of 120 respondents. The sampling technique used is purposive sampling. Data measurement techniques involve multiple linear regression analysis. The results of the study show that: the partial test results indicate that the T-calculated value for Career Development is 3.654, which is greater than the T-table value of 1.98045, concluding that Career Development has a positive and significant influence on Employee Loyalty at PT Amartha Lampung. The partial test results for Rewards show a T-calculated value of 4.920, which is greater than the T-table value of 1.98045, concluding that Rewards have a positive and significant influence on Employee Loyalty. The simultaneous test results show an F-calculated value of 85.256, which is greater than the F-table value of 3.07, concluding that Career Development and Rewards simultaneously have a positive and significant influence on Employee Loyalty at PT Amartha Lampung.
Pengaruh Fasilitas dan Pelayanan terhadap Loyalitas Pelanggan pada Cafe Tepian Laut Merak Monica Septiani; Suhroji Adha; Hero Wirasmara Kusuma
Epsilon Journal of Management Vol. 3 No. 2 (2025): Oktober : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v3i2.35

Abstract

This study aims to analyze the influence of facilities and service quality on customer loyalty at Café Tepian Laut Merak. The research employed a quantitative approach with a total sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires distributed to customers who had visited the café. The data analysis was conducted using SPSS version 22, which included validity testing, reliability testing, classical assumption testing, partial linear regression analysis, and multiple linear regression analysis. The results showed that the facility variable (X1) had a positive and significant effect on customer loyalty (Y), indicating that better facilities contribute to higher customer loyalty. Likewise, the service variable (X2) also had a positive and significant effect on customer loyalty, suggesting that high-quality service enhances customer satisfaction and loyalty. Simultaneously, both facilities and service quality significantly influence customer loyalty at Café Tepian Laut Merak. These findings highlight the importance of improving both physical facilities and service quality as key strategies to maintain and increase customer loyalty in the competitive culinary business sector.
Co-Authors Kusuma, Hero Wirasmara Niken Ayu Aprilia Suhroji Adha