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All Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ekonomi Jurnal Manajemen Epsilon : Journal of Management (EJoM)
Monica Septiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Career Development And Rewards On Employee Loyalty: A Case Study Of Generation Z Employees At PT Amartha Lampung Niken Ayu Aprilia; Monica Septiani
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of career development and rewards on the loyalty of Generation Z employees at PT Amartha Lampung. Generation Z, which is now starting to enter the workforce, is a major concern for PT Amartha, especially because by 2023, most of the recruited employees are under 25 years old. thus creating new challenges in managing and maintaining their loyalty. The research uses a quantitative method with a statistical approach, utilizing SPSS software. The population in this study consists of employees of PT Amartha Lampung, with a sample size of 120 respondents. The sampling technique used is purposive sampling. Data measurement techniques involve multiple linear regression analysis. The results of the study show that: the partial test results indicate that the T-calculated value for Career Development is 3.654, which is greater than the T-table value of 1.98045, concluding that Career Development has a positive and significant influence on Employee Loyalty at PT Amartha Lampung. The partial test results for Rewards show a T-calculated value of 4.920, which is greater than the T-table value of 1.98045, concluding that Rewards have a positive and significant influence on Employee Loyalty. The simultaneous test results show an F-calculated value of 85.256, which is greater than the F-table value of 3.07, concluding that Career Development and Rewards simultaneously have a positive and significant influence on Employee Loyalty at PT Amartha Lampung.
Pengaruh Fasilitas dan Pelayanan terhadap Loyalitas Pelanggan pada Cafe Tepian Laut Merak Monica Septiani; Suhroji Adha; Hero Wirasmara Kusuma
Epsilon Journal of Management Vol. 3 No. 2 (2025): Oktober : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v3i2.35

Abstract

This study aims to analyze the influence of facilities and service quality on customer loyalty at Café Tepian Laut Merak. The research employed a quantitative approach with a total sample of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires distributed to customers who had visited the café. The data analysis was conducted using SPSS version 22, which included validity testing, reliability testing, classical assumption testing, partial linear regression analysis, and multiple linear regression analysis. The results showed that the facility variable (X1) had a positive and significant effect on customer loyalty (Y), indicating that better facilities contribute to higher customer loyalty. Likewise, the service variable (X2) also had a positive and significant effect on customer loyalty, suggesting that high-quality service enhances customer satisfaction and loyalty. Simultaneously, both facilities and service quality significantly influence customer loyalty at Café Tepian Laut Merak. These findings highlight the importance of improving both physical facilities and service quality as key strategies to maintain and increase customer loyalty in the competitive culinary business sector.
Pengaruh Work Life Balance dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Pos Indonesia (Persero) Pahoman Bandar Lampung Husna, Miftahul; Monica Septiani
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.3029

Abstract

Fokus penelitian ini adalah untuk mengetahui bagaimana work life balance dan lingkungan kerja memengaruhi kinerja karyawan secara parsial dan bersamaan. Studi ini menggunakan pendekatan kuantitatif. Studi ini melibatkan 88 karyawan PT Pos Indonesia (Persero) Pahoman Bandar Lampung. Untuk penelitian ini, sampling jenuh atau non-probability digunakan. Kusioner dan wawancara digunakan untuk mengumpulkan data penelitian. Analisis regresi linear berganda digunakan untuk menganalisis data yang dikumpulkan dalam penelitian ini. Hasil penelitian menunjukkan bahwa work life balance dan lingkungan kerja memengaruhi kinerja karyawan secara parsial dan bersamaan.
Analisis Kualitatif Efektivitas Pemasaran Digital Produk Ramah Lingkungan: Studi Kasus pada UMKM Eco-print Yasmin Wiwid Monica Septiani; Muhamad Rafli Subadri; Berlintina Permatasari
MAMEN: Jurnal Manajemen Vol. 5 No. 2 (2026): April 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i2.7910

Abstract

The development of digital technology and increasing public awareness of environmental issues have encouraged. MSMEs to adopt digital marketing to market environmentally friendly products. However, many MSMEs still experience limitations in implementing digital marketing effectively and in a structured manner. This study aims to analyze the digital marketing strategy implemented by the MSME Eco-print Yasmin Wiwid, identify factors influencing the effectiveness of digital marketing of environmentally friendly products, and develop an effective and sustainable digital marketing model. This research uses a qaheualitative approach with a case study method. Data collection was conducted through observation, in-depth interviews with business owners, and documentation. Data analysis was conducted using descriptive qualitative methods, referring to the Digital Marketing Mix (9P) concept: product, price, place, promotion, people, process, physical evidence, partnerships, and personalization, which are related to the characteristics of environmentally friendly products. The results show that the use of social media, particularly Instagram, plays a significant role in increasing brand awareness, expanding market reach, and building consumer trust. The effectiveness of digital marketing is influenced by the competence of human resources, the quality and consistency of digital content, the uniqueness of environmentally friendly products, and active interaction with consumers. This research produces a digital marketing model that integrates digital marketing strategies and green marketing principles to improve the competitiveness and sustainability of environmentally friendly MSMEs.
Co-Authors Berlintina Permatasari Husna, Miftahul Kusuma, Hero Wirasmara Muhamad Rafli Subadri Niken Ayu Aprilia Suhroji Adha