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All Journal Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Fauziah Kumalasari
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Agriculture, Biological Sciences & Forestry Humanities Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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INCREASING CUSTOMER LOYALTY THROUGH BRANDING AND PACKAGING STRATEGIES IN PADANG RESTAURANT BUSINESSES Inneke Qamariah; Ibn Austrindanney Sina Azhar; Fauziah Kumalasari; Dio Agung Herubawa
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 4 No. 2 (2024): July-October 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v4i2.1936

Abstract

This community service program aims to improve branding and packaging of Padang restaurants in Medan. The main focus is to develop a strong brand identity and attractive packaging design to improve competitiveness and business sustainability. This program involves intensive training and mentoring for restaurant owners and staff, as well as periodic evaluation of the implementation of the strategies applied. This effort is expected to not only improve the aesthetics of the product but also strengthen emotional bonds with consumers, which in turn can increase customer loyalty. type the English abstract here. Fill abstract or abstract using Times New Roman 11. Abstract consists of subject matter, objectives, methods, results, and conclusions. Abstract is written in the form of one paragraph, without references, without abbreviations / acronyms, and without footones. Abstract is written not in the form of mathematics, questions and conjectures. The abstract is not the result of copying and pasting the sentences contained in the contents of the manuscript. The content of the abstract in English is a maximum of 150-300 words.
Increasing Product Distribution Capacity and Financial Management Of “Kampung” Chicken Egg Business at Lau Dendang Traditional Chicken Farm Sianipar, Aryanti Sariartha; Adika Fajar Putra; Fauziah Kumalasari
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1623.138 KB) | DOI: 10.32734/abdimastalenta.v7i1.7735

Abstract

There are several types of chicken farms with various production models. In the production process, partners start by purchasing chicken seeds and providing vitamins and then raising them by providing natural animal feed in the form of vegetables and fruits from traditional markets, so they do not use manufactured animal feed such as pellets and the like. Then, the enlargement process takes 3-5 months. In the husbandry principle, partners use the cage-free principle. However, in the production process, partners still use natural equipment due to limited capital. In addition, partners' knowledge of product marketing management is still minimal, even though the concept of organic production can be a potential brand that differentiates compared to competing products. On the financial management side, the business still combines personal and business finances, there is no clear cash flow report periodically. This causes the business to have no clear profit/loss and relatively slow to develop. Through this program, the implementation team offered solutions in the form of providing machines to facilitate the distribution of goods and increase the capacity of livestock land, providing branding concepts through brands and counseling on simple business financial management principles. The targeted outputs are increased egg production capacity, reduced feed distribution and transportation costs, added value in the form of brands, and simple business financial reports.
TRAINING ON THE USE OF THE CASHIER APPLICATION AND CREATION OF A COMPANY PROFILE WEBSITE TO INCREASE RM'S INCOME. INTAN SARI MEDAN Inneke Qamariah; Malinda Sari Sembiring; Fauziah Kumalasari; Dio Agung Herubawa
International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Vol. 3 No. 3 (2023): November 2023 - February 2024
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/irpitage.v3i3.1361

Abstract

There are many Padang restaurants in Medan city with a variety of advantages. Intense competition of course means that partners must be ready to carry out the best strategic management they can, both in the areas of food production, financial management, service, and realizing the importance of promotions for increasing income. RM location. Intan Sari is very strategic as a place of business. This can be seen from the area which is busy with people and along the road there are many eating places offering various types of food. This of course creates business competition between traders there. So a better marketing strategy is needed to support increased income. Based on the results of interviews and observations conducted, several obstacles were found that resulted in partners not being able to compete with similar businesses, such as financial management that was not yet transparent and accountable, marketing techniques that were still conventional, sales volumes that were not optimal and facilities and infrastructure/facilities that were inadequate. Through this program, the implementing team offers several solutions in the form of training and assistance in using the cashier application, providing digital-based marketing assistance and training by creating company profile websites and official partner social media accounts, providing equipment assistance to increase sales volume and providing facility assistance (desk sets and seats) to improve excellent service. So that in the end there will be an increase in income at R.M intan Sari Medan.
Co-Authors Adika Fajar Putra Aryanti Sariartha Sianipar, Aryanti Sariartha Dio Agung Herubawa Ibn Austrindanney Sina Azhar Inneke Qamariah Malinda Sari Sembiring