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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ilmiah Teknik Informatika dan Komunikasi Tabsyir: Jurnal Dakwah Dan Sosial Humaniora Journal of Islamic Studies
Bakhrudin , Elang
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Religion Humanities Computer Science & IT Electrical & Electronics Engineering Social Sciences Other

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ANALISIS METODE DAKWAH KONTEMPORER DI AKUN INSTAGRAM @HUSEIN_HADAR Al Fatah, Syamsu Al Alam; Abdurrazaq, Muhammad N.; Bakhrudin , Elang
Journal of Islamic Studies Vol 2 No 1 (2024): Journal of Islamic Studies (Juli)
Publisher : Journal of Islamic Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61341/jis/v2i1.066

Abstract

Tujuan dari penelitian ini adalah pertama, untuk mengetahui metode dakwah apa yang lebih dominan dipakai oleh Habib Ja’far @husein_hadar, kedua untuk mengetahui apakah terdapat dakwah kontemporer di akun Instagram @husein_hadar dan terakhir memahami apakah dakwah di Instagram itu efektif dalam penyampaiannya kepada masyarakat atau pengikut di akun Instagram @husein_hadar. Metode penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik observasi dan wawancara secara mendalam kepada pengikut akun Instagram @husein_hadar, yang berjumlah 10 informan. Hasil penelitian menunjukkan bahwa akun Instagram @husein_hadar dominan memakai metode dakwah bil hikmah dan termasuk melakukan dakwah yang kontemporer karena menggunakan media sosial Instagram sebagai media dakwahnya dan dalam penerapannya akun Instagram @husein_hadar mengemas konten-kontennya secara inovatif dan menarik yang berdurasi kurang lebih 1 menit sehingga banyak disukai oleh kalangan anak muda yang ingin mendapatkan kajian atau dakwah secara instan, cepat, dan mudah. Dengan demikian, hasil analisis akhir pada penelitian ini adalah dakwah melalui media sosial di akun Instagram @husein_hadar sangatlah efektif penyampaiannya.
Analisis Pesan Moral Pantang Menyerah Drama Korea Extraordinary Attorney Woo terhadap Sikap Mahasiswa IAI AL-AZIS Weny Maulida Nabila; Muhammad N. Abdurrazaq; Elang Bakhrudin
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 5 No. 4 (2024): Oktober : Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v5i4.1680

Abstract

This study aims to examine the influence of the moral message of perseverance in the Korean drama Extraordinary Attorney Woo on the attitudes of students at IAI AL-AZIS. Korean dramas often convey strong moral messages that can affect viewers' attitudes. Extraordinary Attorney Woo specifically carries a message about resilience in facing challenges and is widely watched by IAI AL-AZIS students, who feel their attitudes are influenced after watching the drama. This research employs a qualitative method by observing several episodes of Extraordinary Attorney Woo and conducting interviews with seven informants, who are 8th-semester students of IAI AL-AZIS that have watched the drama. Data collection procedures include interviews, observations, and documentation. The findings indicate that the message of perseverance is conveyed through five scenes in episodes 1, 3, and 6, supported by dialogues and character roles that depict perseverance traits, such as enthusiasm, determination, and innovation. Factors that support the value of perseverance in the drama include intention, goals, motivation, and environment. After watching the drama, students reported feeling inspired and motivated to engage in positive behaviors, reflected in their perceptions, emotions, and actions. They were encouraged to adopt a more optimistic outlook and began creating achievement lists as a form of self-motivation.
Analisis Persepsi Mahasiswa Komunikasi dan Penyiaran Islam IAI AL-AZIS terhadap Penggunaan Tiktok Sebagai Media Dakwah Hanifah Alma Daniah; Elang Bakhrudin; Alfi Satria
Tabsyir: Jurnal Dakwah dan Sosial Humaniora Vol. 6 No. 2 (2025): Jurnal Dakwah dan Sosial Humaniora
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/tabsyir.v6i2.2156

Abstract

This study aims to analyze the role and function of the TikTok application as a social media platform according to students of the Islamic Communication and Broadcasting (KPI) program at IAI AL-AZIS and to examine perceptions regarding its use as a medium for da'wah. This research employs a qualitative approach with a descriptive method. The study subjects consist of KPI students from the 2021, 2022, and 2023 cohorts. Data collection was conducted through interviews and documentation. The findings indicate that TikTok is perceived as a social media platform that plays a role in disseminating information, providing entertainment, fostering creativity, facilitating marketing, and shaping social and cultural trends. Perceptions of da'wah on TikTok are generally positive, with cognitive, affective, and conative components reflecting an understanding of its potential, interest in its content, and engagement in sharing religious messages. TikTok is considered an effective da'wah medium when content is presented creatively, communicatively, and in an easily comprehensible manner, with an emphasis on positive values that align with the communication patterns of the younger generation. Thus, TikTok holds strategic potential in supporting Islamic da'wah in the digital era.
Efektivitas Iklan TikTok dalam Meningkatkan Brand awareness di Kalangan Generasi Z: Studi Kasus Mahasiswa Institut Agama Islam Al-Zaytun Indonesia Nabilah Kurnia; Elang Bakhrudin; Supriadi M.
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1586

Abstract

This research explores the effectiveness of TikTok advertising in enhancing brand awareness among Generation Z students at IAI AL-AZIS. The study employs a descriptive qualitative approach through in-depth interviews, direct observations, and documentation to capture comprehensive insights. The analysis is framed using Uses and Gratifications Theory, the Hierarchy of effects Model, and Persuasive Communication Theory. Findings indicate that TikTok advertising successfully builds brand awareness through three stages: cognitive, affective, and conative. Advertisements that appear authentic, light, and contextually relevant to students are considered the most impactful. However, several challenges emerge, such as monotonous content, overpromising messages, and a lack of transparency, which can reduce credibility. The research further emphasizes that TikTok, while commonly perceived as an entertainment platform, has shifted into a strategic medium for marketing communication, particularly for young audiences. Importantly, when integrated with Islamic values—such as honesty, usefulness, and simplicity—TikTok advertising not only influences consumer perception but also contributes to ethical communication practices in a digital context.
ANALISIS RESPON MAHASISWA KOMUNIKASI DAN PENYIARAN ISLAM IAI AL-AZIS TERHADAP RETORIKA DAKWAH HABIB JAFAR DI TIKTOK Sayidarrahmah, Dewi; Elang Bakhrudin; Wiena Safitri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 3 (2024): Volume 09 No. 03 September 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i3.18607

Abstract

This research discusses the rhetoric of da'wah practiced by Habib Jafar on TikTok. The study is motivated by the evolving times, which have made da'wah media more contemporary. One such contemporary medium, currently popular among young generations including students, is TikTok. Additionally, one of the prominent da'ees watched by this young audience is Habib Jafar. Based on this background, the research objectives are to understand the rhetoric of Habib Jafar on TikTok and to assess the response of Communication and Islamic Broadcasting students to Habib Jafar's da'wah rhetoric on TikTok. The research employs a qualitative-descriptive approach. Data sources are obtained from observations, interviews, and documentation. The analysis and description of the data use Aristotle's rhetorical theory, which includes ethos, logos, and pathos. The findings indicate that Habib Jafar's rhetoric can be explained by applying Aristotle's three rhetorical elements: ethos, pathos, and logos. In terms of ethos, he gains credibility as a trusted and respected source, as evidenced by the positive responses in the comments section of the observed videos. In the aspect of pathos, the emotional appeal of his da'wah is reflected through the intonation, tone, and language used. Meanwhile, in terms of logos, Habib Jafar employs logic by structuring his statements in an easily understandable manner and relating his da'wah messages to everyday life. The response from Communication and Islamic Broadcasting students from the 2019 cohort to Habib Jafar's da'wah rhetoric on TikTok is positive. This includes the ease of understanding his messages due to the clear and everyday language used, the moderate tone of intonation, relevance to current social contexts, and the credibility of the source. Keywords: Da'wah rhetoric, Habib Jafar, Response;
Co-Authors Abdurrazaq, Muhammad N. Al Fatah, Syamsu Al Alam Alfi Satria Hanifah Alma Daniah Muhammad N. Abdurrazaq Nabilah Kurnia Sayidarrahmah, Dewi Supriadi M. Weny Maulida Nabila Wiena Safitri