Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Riset Multidisiplin Edukasi
Supriadi M.
Unknown Affiliation
Computer Science & IT Electrical & Electronics Engineering Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Efektivitas Iklan TikTok dalam Meningkatkan Brand awareness di Kalangan Generasi Z: Studi Kasus Mahasiswa Institut Agama Islam Al-Zaytun Indonesia Nabilah Kurnia; Elang Bakhrudin; Supriadi M.
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 5 No. 3 (2025): November: Jurnal Ilmiah Teknik Informatika dan Komunikasi 
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v5i3.1586

Abstract

This research explores the effectiveness of TikTok advertising in enhancing brand awareness among Generation Z students at IAI AL-AZIS. The study employs a descriptive qualitative approach through in-depth interviews, direct observations, and documentation to capture comprehensive insights. The analysis is framed using Uses and Gratifications Theory, the Hierarchy of effects Model, and Persuasive Communication Theory. Findings indicate that TikTok advertising successfully builds brand awareness through three stages: cognitive, affective, and conative. Advertisements that appear authentic, light, and contextually relevant to students are considered the most impactful. However, several challenges emerge, such as monotonous content, overpromising messages, and a lack of transparency, which can reduce credibility. The research further emphasizes that TikTok, while commonly perceived as an entertainment platform, has shifted into a strategic medium for marketing communication, particularly for young audiences. Importantly, when integrated with Islamic values—such as honesty, usefulness, and simplicity—TikTok advertising not only influences consumer perception but also contributes to ethical communication practices in a digital context.
Pesan Moral pada Lagu Diri Karya Tulus: Sebuah Kajian Pustaka Melalui Pendekatan Semiotika Charles Sanders Peirce Akbarudin; Muhammad N. Abdurrazaq; Supriadi M.
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 10 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Oktober 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i10.1017

Abstract

This study examines the moral messages contained in the lyrics of the song "Diri" by Tulus through Charles Sanders Peirce's Semiotics approach. It is motivated by the phenomenon of moral decadence in the digital era, where popular media such as music holds great potential as a communication tool for spreading positive values. The song "Diri" was chosen for its deep, reflective, and humanistic lyrics. The research aims to answer two research questions: (1) What are the moral messages contained in the lyrics of the song "Diri" by Tulus through Charles Sanders Peirce's Semiotics analysis? and (2) How is the interpretation of moral messages related to introspection, self-acceptance, and universal spirituality contained in the song's lyrics? The method used is a literature review with a Charles Sanders Peirce's Semiotics analysis approach. The research data were collected from the lyrics of the song "Diri" and various literature related to morality, psychology, and semiotics. The results show that the lyrics of the song "Diri" contain diverse moral messages, such as increasing self-awareness, forgiveness, self-acceptance, developing qana'ah, and seeking inner peace. These messages are interpreted into three main themes: introspection (as a process of self-reflection), self-acceptance (as the acceptance of one's value and dignity), and universal spirituality (as the search for inner peace).
Co-Authors Akbarudin Bakhrudin , Elang Muhammad N. Abdurrazaq Nabilah Kurnia