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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) Wahana Journal of Applied Business and Technology
Bahagiana, Berkah
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Pendampingan dan Penguatan Usaha Mikro Kecil dan Menengah (UMKM) Asosiasi Pangan Riau (ASPARI) Terdampak Pandemi Covid-19 di Kota Pekanbaru Kornita, Sri Endang; Pratiwi, Yulia; Livi, Aldisa Sipti; Fahrizal, Syalsa Dwita; Asrin, Wirdhatul Jannah; Asrianda, Muhammad Akbar; Biila, Umaima Salsa; Pratama, Yudha; Suryani, Diannisa Mahiru; Bahagiana, Berkah; Lazuardi, Muhammad Turangga
Wahana Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2022): Edisi Desember
Publisher : Ilmu Bersama Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.931 KB) | DOI: 10.56211/wahana.v1i2.118

Abstract

The COVID-19 pandemic has greatly affected the MSME economy, such as the decline in market demand due to policies related to activities outside the home. The choice of the main content raised in the research requires external parties as partners to support the realization of the solution, so ASPARI was chosen. The Riau Food Industry Association or better known as ASPARI is a gathering of actors in the local sector which was founded in 1996. It was initiated by actors in the food sector in Riau Province. The research method used is descriptive with a descriptive approach to sustainability. The data collection method used is in the form of reports and documentation. The object used in this study is an association which is a forum for food MSMEs in Riau Province, namely as ASPARI. The research subjects are several MSMEs in Pekanbaru City which are members of ASPARI. Researchers took data sources using purposive sampling technique. Various assistance efforts to MSMEs that have an impact on Covid-19 as well as collaborating with the ASPARI (Riau Food Association) by implementing various strategies, including the following: Digital Product Marketing, Create Attractive Packaging and Logo Designs, Business Financial Management.
Peran Jaringan Sosial dalam Pembentukan Social Chemistry pada Penggunaan E-Commerce oleh Rumah BUMN Kepulauan Meranti Sebagai Sociopreneur Terhadap Optimalisasi Pemanfaatan Potensi Sagu Yusuf, Yusmar; Resdati, Resdati; Sidiq, Rd Siti Sofro; Hidir , Achmad; Bahagiana, Berkah
Jurnal Penelitian Pendidikan IPA Vol 10 No 8 (2024): August
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v10i8.7255

Abstract

The use of social networks in the formation of Social Chemistry by Rumah BUMN Pulau Meranti as a Sociopreneur is an innovation that allows optimizing the use of sago potential. This research aims to explore the role of social networks in supporting the success of Rumah BUMN Pulau Meranti in marketing sago products through E-Commerce. The research method used is a descriptive qualitative approach through interviews, observation and document analysis. The research results show that social networks play an important role in helping Rumah BUMN Pulau Meranti to expand market reach, increase awareness of sago products, and strengthen branding as a Sociopreneur. With good cooperation with various parties, Rumah BUMN Pulau Meranti can optimally utilize the potential of sago so that it has a positive impact on the local community and the surrounding environment. This research provides an important contribution to understanding the importance of the role of social networks in supporting the development of E-Commerce to increase the sustainable use of sago potential.
Derivation of Sago Processed Food in Yupaet MSMEs Resdati, Resdati; Yusuf, Yusmar; Sidiq, Rd Siti Sofro; Bahagiana, Berkah; Lestari, Niken Fujia; Ningsih, Ike Rahma
Journal of Applied Business and Technology Vol. 5 No. 1 (2024): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v5i1.159

Abstract

This research aims to investigate the derivation process of processed sago food carried out by Yupaet Micro, Small and Medium Enterprises (MSMEs). Sago, which is one of the superior products in the Meranti Islands Regency area, has the potential to be developed into various processed food products that have added value. The research method used is descriptive qualitative. Researchers observed and analyzed the production processes and innovations carried out by Yupaet MSMEs in processing sago into various processed foods, especially sago noodles. The data obtained was collected through interviews, observation, and documentation. Data analysis was carried out in stages, namely reduction, presentation, and conclusion. The research results showed that Yupaet MSMEs have an understanding of the techniques and processes for processing sago into various processed foods and have succeeded in deriving processed sago foods well, thereby producing processed food products that have added value. One of the processed sago foods that Yupaet MSMEs have successfully made is the first instant sago noodles in Riau with the product name Mie Sago Boedjang.
Co-Authors Achmad Hidir Asrianda, Muhammad Akbar Asrin, Wirdhatul Jannah Biila, Umaima Salsa Fahrizal, Syalsa Dwita Lazuardi, Muhammad Turangga Lestari, Niken Fujia Livi, Aldisa Sipti Ningsih, Ike Rahma Pratama, Yudha Resdati Siti Sofro Sidiq Sri Endang Kornita Suryani, Diannisa Mahiru Yulia Pratiwi Yusmar Yusuf