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All Journal JURNAL ECONOMINA Journal of Community Dedication Journal of Management and Social Sciences Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Global Leadership Organizational Research in Management
Wina Driyan Pradana
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Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Transportation Other

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Pengaruh Perceived Value dan Harga Terhadap Minat Belangganan Spotify Premium Yang Dimoderasi Oleh Usia Pengguna Noi Gitas Syahlita; Wina Driyan Pradana
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 4 (2024): OKTOBER : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i4.1215

Abstract

This study aims to determine the effect of perceived value and price on interest in subscribing to Spotify Premium in Indonesia and to test the moderating effect of user age on the model. This study uses a quantitative approach with a non-probability sampling technique (purposive sampling method), involving a total of 118 respondents from Spotify Premium users in Indonesia who belong to the millennial generation and generation Z. For data analysis, this study uses SmartPLS software version 4. The results showed that the variables of perceived value and price can influence the interest in subscribing to Spotify Premium, and the variable of user age (millennial generation and generation Z) can moderate the relationship between the three variables.
Pengaruh Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Shopee Pada Gen Z di DIY Anisyah Vira Saputri Imran; Wina Driyan Pradana
Global Leadership Organizational Research in Management Vol. 2 No. 4 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i4.1716

Abstract

Impulse buying is a situation where consumers carry out the shopping process without any prior plans or it happens suddenly. DIY is the area with the highest internet users on the island of Java and its population is dominated by Gen Z. Gen Z is a generation that grew up with the development of existing technology and always follows the development of existing trends. The presence of e-commerce makes it easier for Gen Z to carry out the shopping process which can be accessed easily. Factors that cause this impulse buying behavior include shopping lifestyle and fashion involvement. This research aims to determine the influence of shopping lifestyle and fashion involvement on impulse buying at Shopee. This research uses explanatory research with a quantitative approach using a sampling technique using the purposive sampling method. Data was taken using an online questionnaire from 200 respondents. Data analysis in this study was assisted by SPSS version 27 software. The results of this research show that the shopping lifestyle that consumers have and fashion involvement or consumer involvement in the fashion products offered by shops is increasingly developing following existing trends, which can lead to impulse buying in consumers. The conclusion is that the variables shopping lifestyle and fashion involvement influence impulse buying at Shopee.
Pengaruh Pendidikan Kewirausahaan Dan Digital Literacy Terhadap Minat Usaha Pada Mahasiswa Tingkat Akhir Program Studi Manajemen Universitas Jenderal Achmad Yani Yogyakarta Muhammad Djaka Darmawan Ardi Nugraha; Wina Driyan Pradana
JURNAL ECONOMINA Vol. 3 No. 11 (2024): JURNAL ECONOMINA, November 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v3i11.1480

Abstract

Upaya menekan pengangguran di Indonesia dapat dilakukan melalui penanaman sikap kewirausahaan pada mahasiswa sebagai alternatif karir selain menjadi pegawai negeri maupun karyawan swasta. Penelitian ini bertujuan menganalisis pengaruh pendidikan kewirausahaan dan literasi digital terhadap self-efficacy, pengaruh self-efficacy terhadap minat berwirausaha, serta peran mediasi self-efficacy dalam hubungan keduanya. Metode penelitian yang digunakan adalah explanatory research dengan pendekatan kuantitatif dan desain cross-sectional. Data dikumpulkan melalui kuesioner yang disebarkan kepada 108 responden menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa pendidikan kewirausahaan berpengaruh positif dan signifikan terhadap self-efficacy, sedangkan literasi digital berpengaruh negatif dan signifikan. Selain itu, self-efficacy terbukti berpengaruh positif dan signifikan terhadap minat berwirausaha, sekaligus mampu memediasi hubungan pendidikan kewirausahaan dan literasi digital terhadap minat berwirausaha. Dengan demikian, penerapan pendidikan kewirausahaan dan literasi digital, baik formal maupun non-formal, penting untuk menumbuhkan minat mahasiswa dalam berwirausaha serta membekali mereka menghadapi persaingan dunia kerja yang kompetitif.
SOSIALISASI PEMBUATAN LOGO USAHA DAN PENDAFTARAN HAK CIPTA UMKM BINAAN HARGO MANUNGGAL YOGYAKARTA Wina Driyan Pradana; Ariesta Wibisono Anditya
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 1 (2024): FEBRUARI
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Socialization on making business logos and copyright registration was carried out because many SMEs shaded by the Hargo Manunggal Yogyakarta SME Communication Forum did not yet register their copyright. Furthermore, there are several SMEs that don't have a business logo at all. This happened due to a lack of education and outreach regarding the importance of logos and copyrights in business. This community service activity was attended by 26 SMEs consisting of the culinary and craft sectors. The program is carried out using a discourse, consultation and demonstration method of how to create an attractive logo and register copyright. The benefit of having a logo and copyright is that SMEs have an attractive identity, add value to the business, are legal and valid so that they cannot be imitated by other businesses. The PKM results show an increase in understanding and awareness of SMEs in creating logos and managing the legality of copyright.
Pengaruh Kualitas Pelayanan, Harga, dan Citra Merek terhadap Keputusan Pembelian Jasa Transportasi Online Maxim di Yogyakarta Nadira Salsabilla; Wina Driyan Pradana
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1449

Abstract

Maxim is a Russian online transportation that has developed in Indonesia. The large number of online transportation in Indonesia makes Maxim offer affordable prices with many choices of services with good quality to attract customer. The study aims to determine the influence of service quality, price, and brand image on purchasing decisions for Maxim online transportation services. Using a quantitative approach, with data sources derived from primary and secondary data. Primary data was obtained by distributting questionnares to respondents. Secondary data sources were obtained from journals and books. The sample collection technique uses non-probability sampling (purposive sampling). The research sample was 168 respondents with the criteria of being students, residing in Yogyakarta, and had used Maxim,s online transportation services at least once. The data was processed using descriptive analysis test methods, instrument tests, classical assumption tests, multiple linear regression analysis, and hyphotesis testing with the help of SPSS 27 software. The result showed that serivec quality, price, and brand image influence purchasing decisions for Maxim online transportation services.
Pengaruh Live Streaming dan Brand Image terhadap Keputusan Pembelian Produk The Originote pada Pengguna Tiktok Shop di Daerah Istimewa Yogyakarta Dafa Karensha Aripin; Wina Driyan Pradana
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1452

Abstract

Technological developments make it easier for humans to do all activities online, such as online shopping, so that business people form marketing strategies using live streaming and building brand image. The Originote is one of the skincare products that uses a form of marketing strategy in the form of building a brand image through live streaming. To determine the effect of live streaming and brand image on purchasing decisions for The Originote products for TikTok shop users in the Special Region of Yogyakarta partially or simultaneously. Using a quantitative approach. The research data source comes from primary data obtained by distributing questionnaires to respondents. The data collection technique uses non-probability sampling (purposive sampling). The research sample was 112 respondents with the criteria of having purchased The Originote product at TikTok Shop at least once, being in the Special Region of Yogyakarta and being over 18 years old. The data was processed using SPSS version 27 software. It is found that live streaming has a partial effect on purchasing decisions. Brand image has a partial positive effect on purchasing decisions. Live streaming and brand image simultaneously have a positive effect on purchasing decisions.
Co-Authors Anditya, Ariesta Wibisono Anisyah Vira Saputri Imran Dafa Karensha Aripin Muhammad Djaka Darmawan Ardi Nugraha Nadira Salsabilla Noi Gitas Syahlita