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All Journal Management Studies and Entrepreneurship Journal (MSEJ) The Eastasouth Management and Business West Science Business and Management West Science Journal Economic and Entrepreneurship West Science Social and Humanities Studies
Yuliana, Rena
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Product Quality and Brand Image with the Moderation of Customer Satisfaction on Customer Retention of iPhone Smartphone Users (Case Study in Sukabumi Regency) Yuliana, Rena; Prihasti N, Ressa
West Science Social and Humanities Studies Vol. 2 No. 08 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i08.1172

Abstract

This study aims to analyze the influence of product quality and brand image with customer satisfaction moderation on customer retention of iPhone smartphone users in Sukabumi Regency. The background of this study is based on the importance of understanding the factors that influence customer loyalty in the highly competitive smartphone industry. This study uses a quantitative research method. The population in this study is iPhone smartphone users who live in Sukabumi Regency. The number of samples taken was 155 people, with non-probability sampling used to determine the sample. The data used in this study is primary data, namely by distributing questionnaires. The measurement scale used is the Likert scale. The statistical method used is Partial Least Square (PLS) and the data analysis technique uses the SmartPLS version 3.0 program. The results of the study show that product quality and brand image have a positive and significant effect on customer retention. However, customer satisfaction does not positively moderate the relationship between product quality and brand image with customer retention. Further research is recommended to explore other factors that can moderate this relationship.
The Influence Marketing Mix and Service Quality Towards Word of Mouth and Ride-Service Platform Usage Yuliana, Rena; Rahayu, Agus; Hendrayati, Heny
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.417

Abstract

This study aims to analyze the effect of Marketing Mix and service quality on Word-of-Mouth (WoM) and usage behavior of online transportation service platforms. The research is descriptive with the sampling technique used is simple random sampling, through a survey conducted on 382 samples using questionnaires as research instruments. There are four latent variables in this study, namely marketing mix and service quality as independent variables, word of mouth as intervening variables and use of travel service platforms as dependent variables. The descriptive data obtained was processed using SPSS 24 and the Structural Equation Modeling (SEM) data was processed using SMART PLS. The findings from this study provide insight to online transportation service platform providers in optimizing marketing strategies and improving service quality to increase platform usage. The practical implications of these results can lead to increased user retention and long-term business growth.
A Systematic Literature Review of Organizational Performance through Talent Management Strategies Yuliana, Rena; Senen, Syamsul Hadi
West Science Journal Economic and Entrepreneurship Vol. 1 No. 12 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i12.435

Abstract

This research aims to deeply and thoroughly analyze various talent management strategies that have been proposed and implemented in the related literature. The research method used is Systematic Literature Review (SLR) by following the PRISMA stages to collect, review, and synthesize key findings related to optimizing organizational performance through talent management strategies over the past five years (2018-2023). This research will focus on identifying strategies that have proven successful in creating a work environment that supports the development and optimal utilization of employee potential. By involving concepts such as recruitment, employee development, retention, and overall talent management, this research aims to provide a holistic view of how organizations can integrate talent management strategies to achieve optimal performance goals. The results of this study are expected to provide valuable insights for business practitioners, HR managers, and researchers in the development and implementation of effective talent management strategies. In addition, this research can serve as a foundation for the development of conceptual models that can be adapted by organizations in the face of changing market dynamics and competition.
Determinants Of Investment Portfolio Performance: A Systematics Literature Review Yuliana, Rena; Siwiyanti, Leonita; Purnomo, Budi Supriatono; Purnamasari, Imas
The Eastasouth Management and Business Vol. 2 No. 02 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v2i02.184

Abstract

A thorough grasp of the variables influencing portfolio performance is necessary given the significance of investment portfolio management in the face of shifting financial market dynamics. This study uses a method called the Systematic Literature Review (SLR) approach with an emphasis on Prefered Reporting Item for Systematic Review and Meta-Analysis (PRISMA) 2020, which has not been discovered in prior research on the same issue. The study highlights the importance of ratios like Sharpe, Treynor, Jensen, and Sortino in assessing investment portfolio success. It also highlights the impact of non-financial variables like household preferences on performance. Return is crucial, and diversification can lower risk and boost returns. The study emphasizes the use of Value-at-Risk (VaR) for dynamic risk evaluation.
Dinamika Kewirausahaan UMKM Dalam Mendukung Ketahanan Perekonomian Nasional Yuliana, Rena
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10308

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan tulang punggung perekonomian Indonesia melalui penciptaan lapangan kerja, stabilisasi pendapatan, dan keberlanjutan aktivitas ekonomi saat terjadi guncangan. Sejalan dengan prioritas pembangunan nasional, termasuk agenda Asta Cita, studi ini mensintesis bukti empiris mengenai dinamika kewirausahaan UMKM dan kontribusinya terhadap ketahanan perekonomian nasional periode 2020–2024. Systematic Literature Review (SLR) dilakukan dengan kerangka PRISMA 2020 untuk meningkatkan transparansi dan replikasi. Penelusuran dilakukan pada Scopus, Google Scholar, SINTA, dan Garuda. Setelah proses penyaringan dan uji kelayakan, 31 artikel bereputasi dianalisis menggunakan sintesis naratif dan analisis tematik. Hasil menunjukkan UMKM berjiwa wirausaha berperan sebagai peredam guncangan ekonomi melalui penyerapan tenaga kerja, pembentukan pendapatan, serta stabilisasi ekonomi lokal. Transformasi digital berulang kali dikaitkan dengan peningkatan daya saing dan resiliensi, karena memperluas akses pasar, meningkatkan efisiensi, dan mempercepat adaptasi saat disrupsi. Akses pembiayaan, bersama literasi keuangan, menjadi penentu keberlanjutan usaha. Dukungan pemerintah—regulasi, penguatan kapasitas, serta infrastruktur digital dan logistik—memperkuat ekosistem kewirausahaan dan memperbesar dampak makro UMKM. Kajian ini menegaskan perlunya kebijakan terpadu: digitalisasi, pembiayaan inklusif, literasi keuangan, dan tata kelola kolaboratif. Studi ini juga menyoroti celah riset tentang disparitas wilayah, gender, dan risiko iklim bagi UMKM. Implikasinya, program pendampingan perlu berbasis data, terukur, dan menyasar sektor paling rentan di daerah.
Co-Authors Agus Rahayu Heny Hendrayati Imas Purnamasari Leonita Siwiyanti Prihasti N, Ressa Purnomo, Budi Supriatono Syamsul Hadi Senen, Syamsul Hadi