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All Journal Jurnal Ekonomika Dan Bisnis Jurnal Multidisiplin West Science
Agustin, Amanda Fia
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Economics, Econometrics & Finance

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Analisis Tren Viral Di Tiktok Sebagai Sarana Promosi Viva Cosmetics Agustin, Amanda Fia; Iryanti, Endang
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 5 No. 1 (2025): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v5i1.2552

Abstract

This study aims to analyze the role of viral trends on TikTok as a promotional tool for Viva Cosmetics. The background of this research is based on the rapid growth of TikTok as an effective social media platform for marketing products through creative and viral content. TikTok serves as a medium that enables brands to interact directly with audiences through engaging and informative short videos. The research method used is a qualitative approach with data collection techniques in the form of observation and in-depth interviews with Viva Cosmetics' internal parties and active TikTok consumers. The results show that leveraging viral trends, producing engaging content, and collaborating with relevant creators play significant roles in increasing brand awareness and product sales. The use of popular hashtags and trending challenges has also proven effective in capturing audience attention and driving purchase decisions. Additionally, consumer trust is further enhanced through authentic product reviews from TikTok creators. These findings demonstrate that marketing strategies based on viral trends on TikTok can strengthen brand image, increase consumer loyalty, and positively impact Viva Cosmetics' sales performance.
Evolusi Penggunaan Bahasa Indonesia Pada Media Sosial Instagram Umam, Charda Lufthansa; Al Harits, Abdurrafi; Imano, Naufal Abbiyu; Abdillah, Mohammad Abid; Agustin, Amanda Fia; Dwijayanti, Hanjani
Jurnal Multidisiplin West Science Vol 3 No 06 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i06.1246

Abstract

Penelitian ini mengeksplorasi evolusi penggunaan Bahasa Indonesia di media sosial Instagram. Tujuan utama penelitian adalah untuk mengidentifikasi perubahan dalam penggunaan bahasa, terutama pergeseran dari bahasa formal ke informal, serta pengaruh budaya populer dan teknologi terhadap bahasa di platform ini. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan data yang dikumpulkan melalui observasi terhadap postingan dan komentar di Instagram. Hasil penelitian menunjukkan bahwa pengguna Instagram cenderung menggunakan bahasa yang lebih informal dengan banyak slang, singkatan, dan ungkapan populer. Budaya populer dan tren internet juga memiliki dampak signifikan terhadap bahasa yang digunakan. Penggunaan teknologi mendorong penggunaan bahasa singkat dan akronim. Media sosial, khususnya Instagram, telah menjadi wadah bagi evolusi bahasa yang cepat, menggeser penggunaan bahasa Indonesia ke arah yang lebih informal dan dinamis.
Co-Authors Abdillah, Mohammad Abid Al Harits, Abdurrafi Dwijayanti, Hanjani Endang Iryanti Imano, Naufal Abbiyu Umam, Charda Lufthansa