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All Journal JUDICIOUS: Journal of Management Jurnal Multidisiplin West Science
Putri, Desti Amelia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Service and Prices on Consumer Decisions in Buying Products at the X Second Wear Store Mintawati, Hesri; Desianti, Lisa Chandrasari; Solihah, Siti Sa'adiatus; Putri, Desti Amelia; Laksana, M. Agung
JUDICIOUS Vol 5 No 2 (2024): Judicious
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/jdc.v5i2.1783

Abstract

This research aims to analyze the influence of service and price on consumer decisions in purchasing products at Toko X Second Wear, a quality used clothing shop. Using a qualitative approach, data was collected through in-depth interviews with ten consumers who had shopped at the store. The research results show that responsive and empathetic service from shop staff and competitive prices greatly influence consumer satisfaction and purchasing decisions. Consumers appreciate the friendliness, politeness and speed of service of the staff, which significantly improves their shopping experience. Apart from that, the price of the product which is considered commensurate with its quality is also an important factor in purchasing decisions. This study suggests that Toko X Second Wear should improve the clarity of promotions and loyalty programs to better satisfy customers. The findings of this research can be a guide for other used clothing store managers in improving marketing and service strategies to increase customer satisfaction and loyalty.
Pengaruh Dukungan Organisasi dan Kesejahteraan Psikologis terhadap Kinerja Karyawan di CV. Coolnerds Amelia Putri, Desti; Putri, Desti Amelia
Jurnal Multidisiplin West Science Vol 3 No 08 (2024): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v3i08.1316

Abstract

Pengaruh dukungan organisasi dan kesejahteraan psikologis terhadap kinerja karyawan di CV Coolnerds, sebuah perusahaan studio sablon, adalah subjek penelitian ini. Sementara dukungan organisasi dilihat dari keadilan, dukungan atasan, penghargaan perusahaan, dan keadaan pekerjaan, kesejahteraan psikologis dilihat dari penerimaan diri, hubungan positif dengan orang lain, otonomi, penguasaan lingkungan, tujuan hidup, dan kemajuan pribadi. Penelitian ini dilakukan dengan pendekatan kuantitatif, dan data dikumpulkan melalui kuesioner yang dibagikan kepada karyawan. Hasil analisis regresi ganda menunjukkan bahwa kesejahteraan psikologis memiliki pengaruh signifikan terhadap kinerja karyawan (β = 0.740, p <  0.05).sedangkan dukungan organisasi menunjukkan pengaruh positif yang lebih lemah (β = 0.198, p > 0.05). Meskipun demikian, kedua variabel tersebut secara bersama-sama menjelaskan sebagian besar variabilitas dalam kinerja karyawan (R² = 0.844). Temuan ini mengindikasikan perlunya perhatian manajemen terhadap aspek-aspek ini untuk meningkatkan kondisi kerja dan kesejahteraan karyawan, yang dimana dapat menghasilkan peningkatan tingkat produksi dan kepuasan kerja. Studi ini memberikan kontribusi penting dalam konteks manajemen SDM di lingkungan industri kreatif yang dinamis.
Co-Authors Amelia Putri, Desti Laksana, M. Agung Lisa Chandrasari Desianti Mintawati, Hesri Solihah, Siti Sa'adiatus