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All Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Compromise Journal : Community Proffesional
M.Rony Muhazir
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Public Health Social Sciences

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Strategi Pengembangan UMKM Dengan Ide Kreatif Melalui Program Kuliah Kerja Nyata Di Kelurahan Kolo M.Rony Muhazir; Siska Andriani; Sholichatun Nisa; Fitrianingsih Fitrianingsih; Febi Febriyanti; Aris Munandar
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 1 (2024): Februari : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i1.400

Abstract

The Real Work Lecture (Kuliah Kerja Nyata or KKN) at STIE Bima is a community empowerment activity carried out by students and Field Supervisors (DPL). This KKN program at STIE Bima took place from August 18 to October 18, 2023, in the Kolo Sub-District. It is undeniable that the Kolo Sub-District has natural potential that needs to be developed through tourism and marine resources by promoting Micro, Small, and Medium Enterprises (MSMEs) and creative industries to be more innovative. The method used in the implementation of the KKN at STIE Bima is through participatory approaches and community involvement in interactions and data collection with MSME actors at the Kolo Sub-District Office. The results obtained from this KKN program include the enhancement of the local community's knowledge in Kolo Sub-District in improving MSMEs and creative industries, thus creating new job opportunities for the community through the application of digital marketing and providing local tourism needs to attract both domestic and international tourists.
Peran Mahasiswa Dalam Pembinaan UMKM Melalui Kuliah Kerja Nyata Di Kelurahan Kolo M.Rony Muhazir; Siska Andriani; Sholichatun Nisa; Fitrianingsih Fitrianingsih; Febi Febriyanti; Mazida Zahra; Irma Mardian
Compromise Journal Community Proffesional Service Journal Vol. 2 No. 1 (2024): Compromise Journal : Community Proffesional Service Journal
Publisher : LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/compromisejournal.v2i1.173

Abstract

The purpose of this program is to provide training and support to UMKM in order to be able to develop and improve the quality of products and marketing. In KKN activities, there are UMKM selected to obtain construction and support. Several stages in building UMKM through KKN include visits to UMKM, helping to market UMKM products through social media, and optimizing production management and marketing via social media. Through these activities, UMKM is expected to improve product quality, marketing, and business management. This journal provides an overview of how UMKM construction is carried out through Real Work College activities and provides insight into the efforts made to improve the quality and marketing of UMKM products.
Co-Authors Aris Munandar Febi Febriyanti Fitrianingsih Fitrianingsih Irma Mardian Mazida Zahra Sholichatun Nisa Siska Andriani