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All Journal Seminar Nasional Lahan Suboptimal Journal Transformation of Mandalika Journal of Management and Social Sciences Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Cakrawala: Jurnal Pengabdian Masyarakat Global Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Kabar Masyarakat Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) Compromise Journal : Community Proffesional PENG: Jurnal Ekonomi dan Manajemen Agency Journal of Management and Business Ekopedia: Jurnal Ilmiah Ekonomi Jurnal Ilmu Sosial dan Humaniora Jurnal Publikasi Ekonomi dan Akuntansi
Irma Mardian
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Optimalisasi Lahan dengan Usaha Tani Tumpangsari Kedelai dan Jagung Pada Lahan Sawah Beriklim Kering Kabupaten Bima Irma Mardian; Ahmad Suriadi; Eka Widiastuti
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Publisher : Pusat Unggulan Riset Pengembangan Lahan Suboptimal (PUR-PLSO) Universitas Sriwijaya

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Abstract

Mardian I, Suriadi A, Widiastuti E. 2020. intercropping of soybean and maize for land optimization on farming system in low lands with dry climate in Bima regency. In: Herlinda, S et al. (Eds.), Prosiding Seminar Nasional Lahan Suboptimal ke-8 Tahun 2020, Palembang 20 Oktober.pp. xx. Palembang: Penerbit & Percetakan Universitas Sriwijaya (UNSRI).An intercropping farming system of soybean and maize was studied to determine to what extent effects of the system on growth, yield, income and land use efficiency. This study was conducted at Usaha Baru farmer’s group in Nggembe Village, District of Bolo, Bima Regency in 2019. The study was conducted in 1 ha land where 3 treatments were applied, namely soybean monoculture, intercropping of soybean and  maize and maize monoculture. Plant spacing of 40x10 cm of Dena 1 variety of soybean at monoculture cropping pattern was applied. Intercropping pattern of soybean and maize with a ratio of 50%: 50%, with spacing of 20x30 cm and 40x35 cm, respectively. Monoculture of maize with plant spacing of 70x20 cm of Nasa-29 variety was applied. The parameters observed were agronomic performance, yield performance, data of farming input and output as well as land equality ratio (LER) and competitive ratio (CR) values. The results showed that the agronomic performance of the intercropping of soybean and maize was significantly different from monoculture. The yield performance showed a significant difference between the intercropping of soybean maize and monoculture system. The LER and CR value were 1.67 and 0.90 respectively. However, the income level of the intercropping system was higher than the monoculture of soybean and maize which is shown in the profit value of the intercropping was  Rp. 15,350,260 and R/C 2.57 and B/C 1,57.
PENGARUH MEDIA SOSIAL DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KOPI JANJI JIWA DI KOTA BIMA Muhammad Zidan; Irma Mardian
Journal Transformation of Mandalika, e-ISSN: 2745-5882, p-ISSN: 2962-2956 Vol. 2 No. 5 (2021): Mei
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.773 KB) | DOI: 10.36312/jtm.v2i5.746

Abstract

Penelitian ini bertujuan untuk mengetahui adanya hubungan media sosial dan pelayanan terhadap keputusan pembelian Kopi Janji Jiwa di Kota Bima. Instrument pada penelitian ini berupa angket atau kuesioner dengan menggunakan skala likert. Populasi pada penelitian ini sebanyak 50 orang responden pembeli Kopi Janji Jiwa. Teknik pengumpulan data menggunakan observasi, kuesioner atau angket dan dokumentasi. Teknik analisis data menggunakan uji validitas, uji reliabilitas, uji multikolinearitas, uji normalitas, uji heteroskedastisitas, uji autokorelasi, uji T dan uji F dengan bantuan program SPSS. Hasil pengujian diketahui bahwa variabel media sosial dengan nilai t hitung sebesar 5,713, sedangkan variabel pelayanan nilai t hitung sebesar 0,845 yang dapat disimpulkan bahwa variabel media sosial dengan Ha di terima dan variabel pelayanan dengan Ho di terima. Nilai uji f didapatkan sebesar 41,759 sehingga dapat disimpulkan bahwa Ha di terima atau variabel media sosial dan pelayanan secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian pada Kopi Janji Jiwa di Kota Bima.
Pengaruh Celebrity Endorser Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Skincare Scarlett Di Kota Bima Indrawani Indrawani; Irma Mardian
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 4 (2023): October : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v1i4.848

Abstract

Business competition is increasingly dynamic, complex and uncertain. Not only does it provide opportunities but also challenges. This makes every company compete to achieve a competitive advantage in order to fight for market share. Every effort will continue to be made to attract potential consumers by providing information about the products they have. Companies compete with each other in marketing their products in order to position their products appropriately in the minds of consumers.
Pengaruh Kualitas Pelayanan Dan Penanganan Complain Terhadap Kepuasan Pelanggan J&T Express Wilayah Asakota M. Riaas Rasyid; Irma Mardian
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i4.2576

Abstract

In this era of globalization, business people continue to rack their brains to meet the desires and needs of consumers who are increasingly numerous and diverse. This is a challenge that business people must face to make consumers satisfied with everything they need. Not only does the manufacturing industry dominate economic activity throughout the world, but the service industry also plays an important role. One of the logistics companies that is considered the most favorite used by consumers is J & T Express. (Aprisia & Mayliza, 2017) defines service quality as a measure of how well the level of service provided meets customer expectations.
PENDAMPINGAN DALAM INOVASI PRODUK BOLU DARI AMPAS TAHU PADA UMKM DI KELURAHAN LEWIRATO KOTA BIMA Khatimah, Husnul; Nur Adha; Garil Adiyat Maulana; M. Arfan Akbar; Angga Lawang Sani; Stefanus F Landi; Ayu Puryanti; Dahnia Suryana; M. Syahrul Alamsyah; Alfi Syahrul; Irma Mardian; Muhammad Shoalihin
Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (AMPOEN): Jurnal Pengabdian kepada Masyarakat Vol 1 No 3 (2024): DESEMBER 2023 - MARET 2024
Publisher : UNIVERSITAS SERAMBI MEKKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/ampoen.v1i3.825

Abstract

Pemberdayaan UMKM secara umum diarahkan untuk mendukung upaya penanggulangan kemiskinan dan kesenjangan, memberikan kontribusi dalam peningkatan pendapatan masyarakat berpendapatan rendah, menciptakan kesempatan kerja guna mengurangi tingkat pengangguran. Tujuan dari pembinaan wirausaha ini bukan untuk mengarahkan masyakat untuk menjadi pelaku usaha tetapi ditekankan kepada bagaimana masyarakat pada umumnya dan pelaku UMKM pada khususnya dapat melihat peluang usaha dengan memanfaatkan segala potensi yang dimiliki oleh dirinya dan lingkungan disekitarnya. Pembinaan usaha dilakukan dengan memberikan materi produksi atau pembuatan jajanan bolu dari Ampas Tahu. Pelatihan ini diberikan sebanyak satu kali tatap muka. Dalam pertemuan ini langsung didemontrasikan cara pembuatan jajan bolu dari Ampas Tahu. Hasil akhir dari pendampingan ini adalah adanya kerjasama yang baik antara pelaksana kegiatan pengabdian dengan UMKM Lewirato¸ minat sungguh - sungguh ditunjukkan dengan semangat untuk mengikuti penyampaian materi selama kegiatan pelatihan dan pendampingan serta Pelaku UKM memperoleh strategi pemasaran yang lebih tepat agar produk yang dijual diminati masyarakat dan dikenal oleh masyrakat secara luas.
Pembinaan UMKM Melalui Inovasi Produk Pemanfaatan Belimbing Wuluh Menjadi Masker Organik Muhlis Ade Putra; Nurlita Apriyanti; Febi Febriyanti; Irma Suciati; Nurfitriah Ningsih; Magfiratus Sholeha; M.fitrah Anjani; Irma Mardian
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 1 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i1.2126

Abstract

Product innovation is one way for UMKM to win the competition. Skin care is the most sought after product lately. Therefore, the innovation of skin care facial masks from starfruit is the choice of the fostered UMKM. This UMKM development was carried out in South Rabangodu Subdistrict in the UMKM group. The implementation method is by introducing innovation, producing face masks using abundant local materials in locations, then marketing them through online social media and offline sales. The innovation of using starfruit to make organic facial masks is quite popular with the public. Promotion via online and offline social media supports accelerated product development and adoption. The innovation of the starfruit mask has become a new business option for UMKM in the South Rabangodu Region   
Pengembangan Packaging (Kemasan) pada UMKM Rumput Laut di Desa Panda Kabupaten Bima Irma Mardian; Dewi Sekarwangi; Yunita Haryani; Silvi Lili A; Adinda Faudilah A; Adelia Maryam; Putri Setia N
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 1 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i1.2133

Abstract

This seaweed management activity as a regional specialty was carried out during the MBKM KKN-T activity for the Creative Business Planning (PBUK) course in Panda Village. The aim of this service activity is to help create product innovations from local potential to help increase the income of the Panda Village community. Seeing the existing opportunities, we conducted training in making attractive packaging with the aim of helping develop regional potential. Elements that influence product sales such as product quality, service, marketing and packaging also support each other. So, it is not certain that if the product is of good quality there will be many people interested, unless the consumer really needs it.
Sosialisasi Pencegahan Stunting sebagai Proyek Kemanusiaan KKNT Guna Mendukung Program MBKM di Salama Kelurahan Na’e Kota Bima Irma Mardian; Kartin Aprianti; Nurkaidah Putri; Nurita Amaliya; Irwati Irwati; Mawardan Mawardan; Afifah Afifah; Muhammad Yusuf
Jurnal Kabar Masyarakat Vol. 2 No. 4 (2024): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i4.2657

Abstract

Stunting is a significant nutritional problem in Indonesia, with long-term impacts on children's health and development. This research aims to explore the effectiveness of outreach on stunting prevention through the MBKM Thematic Real Work Lecture (KKNT) humanitarian project implemented in Na'e Village, Salama, Bima City. The method used is a participatory approach, involving local communities in various educational and outreach activities using leaflets regarding the importance of balanced nutrition, good parenting patterns, and access to health services. The results of the activity show an increase in public knowledge about stunting and steps to prevent it. This project not only supports the Independent Learning-Free Campus Program (MBKM) but also strengthens collaboration between students, the community and the local government. The conclusion from this activity is the need for continued education programs to ensure positive behavioral changes in preventing stunting in the area.
Analisis SWOT untuk Meningkatkan Daya Saing pada UMKM Tarekli Salama Kelurahan Na’e Kota Bima Kartin Aprianti; Irma Mardian; Sendarina Sendarina; Nur Afni; Sri Rahma; Putri Sulistiani Juary; Aldy Bima Prasetya; M. Dhani Inzaghi; Andika Putra Bayu
Journal of Management and Social Sciences Vol. 3 No. 4 (2024): November: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i4.1602

Abstract

This research discusses efforts to increase the competitiveness of "Tarekli" MSMEs through SWOT analysis. The main goal of this analysis is to maximize strengths and opportunities, while reducing weaknesses and threats faced by the business. The research method uses a descriptive qualitative approach, relying on data from scientific journals and online publications. The analysis results show that Tarekli has advantages in the form of product and service quality, but faces challenges such as distribution difficulties and dependence on raw materials with unstable prices. Innovation in packaging and brand strengthening were identified as strategic steps to increase competitiveness. SWOT analysis provides important insights for MSMEs in formulating growth strategies and increasing customer satisfaction..
Pendampingan Pembuatan Nomor Induk Berusaha (NIB) dalam Rangka Kesadaran Legalitas pada UMKM Salama Kelurahan Na’e Kota Bima Irma Mardian; Kartin Aprianti; Wahyu Sa’ban; Susi Susanti; Nurul Istiqamah; Wanda Widiartiningsih; Osfaningsih Osfaningsih; M. Wahyu Hidayat
Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Vol. 3 No. 4 (2024): Desember: Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jppmi.v3i4.1575

Abstract

Micro, Small and Medium Enterprises (MSMEs) can be the backbone of a country's economy, because their form of business can revive a declining economy. The method used is to conduct a survey to determine the condition of needs of MSME actors in Salama, Na'e District, then analyze problems that occur among MSMEs and determining programs to overcome existing problems. From the analysis that has been determined, the solution that can be implemented is to provide socialization and assistance in creating NIBs through OSS for Micro, Small and Medium Enterprises. The assistance activity in creating Business Identification Numbers (NIB) for MSMEs in the Salama area, Na'e sub-district, Bima city, succeeded in increasing business actors' understanding of the importance of business legality. Of the MSMEs in Nae Village, especially the Salama Ward, it was recorded that 20 had succeeded in having NIBs where making NIBs through the OSS system can be done easily and quickly. This mentoring activity provides wider access to government assistance and capital.
Co-Authors Adelia Maryam Adinda Faudilah A Ahmad Suriadi Aldy Bima Prasetya Alfi Syahrul Alfiana Ayu S Andang Sanjaya Andi Wijaya Andika Putra Bayu Angga Lawang Sani Anna Nurhaliza Anna Nurul Ike Aulia Rizqi M Ayu Puryanti AYU WULANDARI Birrul Walidaini Dahnia Suryana Daniel Happy Putra Dewi Sekarwangi Eka Widiastuti Fanisyah Aulia Putri Faturrahman Febi Febriyanti Fitrianingsih Fitrianingsih Garil Adiyat Maulana Husnul Khatima Husnul Khatimah Indrawani Indrawani Intisari Haryanti Irma Suciati Irwati Irwati Ismunandar Ita Purnama Kartin Aprianti Khofifah Indar P Khofifah Indar Parawansyah Lilis Putriyani M. Arfan Akbar M. Dhani Inzaghi M. Riaas Rasyid M. Syahrul Alamsyah M. Wahyu Hidayat M.fitrah Anjani M.Rony Muhazir Magfiratus Sholeha Mawardan Mawardan Mazida Zahra Miratunnisa Miratunnisa Muh. Abie Nasution H Muh. Albar Muhajirin Muhajirin Muhajirin Muhammad Afif Muhammad Djul Fathona Muhammad Fauji MUHAMMAD YUSUF Muhammad Zidan Muhlis Ade Putra Muhsin Muhsin Nabila Islamiyah Nur Adha Nur Annisah Nur Khusnul Hamidah Nurafrianingsih Nurafrianingsih Nurfitriah Ningsih Nurita Amaliya Nurkaidah Putri Nurlita Apriyanti Nurul Istiqamah Osfaningsih Osfaningsih Puji Muniarty Putri Setia N Putri Sulistiani Juary Sendarina Sendarina Shoalihin Shoalihin Sholichatun Nisa Silvi Lili A Siska Andriani Siti Syarah A. Sri Rahma Stefanus F Landi Susi Susanti Tria Rosalina USWATUN HASANAH Wahyu Sa’ban Wanda Widiartiningsih Yunita Haryani Zulwahidah, Aida