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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Student Research Journal Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat
Uktafiya Nurhayati
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences

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Menumbuhkan Kesadaran Orang Tua dalam Deteksi dan Intervensi Stunting Anak Sejak Dini Inten Risna; Haerul Mustofa; Ichsan Ahmad Prasetyo; Uktafiya Nurhayati; Siti Marina; Ade Ifan Mujayanro; Dea Azhari; Albert Aderama; Fani Fardiani; Moch. Fikries Najmil Hak; Nur Yulia Prastiwi; Rafli Maulana; Septa Fauzi; Indah Fitriani; Ridwan Ridwan
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 2 No. 4 (2024): Agustus: MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v2i4.863

Abstract

Stunting is a chronic nutritional problem in children that occurs since in the womb and will have an impact on the child's growth and development in the future. The purpose of this community service activity is to raise public awareness and knowledge in detecting and intervening stunting in children as early as possible. The method used is the delivery of information related to stunting and demonstration of early detection of stunting. The targets of this community service activity are pregnant mothers and mothers who have toddlers in Tembong Village, Carita. The results showed a significant change between before and after participating in the counseling program, namely increasing knowledge and building commitment in mothers to continuously monitor the nutritional status and growth of toddlers at Posyandu.
Analisis Penggunaan Media Digital Terhadap Tingkat Penjualan Produk Kuliner Kemasan di Kalangan Wirausaha Uktafiya Nurhayati; Munawaroh Munawaroh
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 1 (2025): Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i1.3878

Abstract

This study aims to analyze the influence of digital media on social media in the use of sales levels as an intervening variable. In today's technological era, new business models have emerged as innovations from conventional marketing shifting to modern marketing using digital media. The conventional buying and selling process that requires sellers and buyers to meet face to face can now be mediated by digital media, resulting in new marketing trends. This study uses primary data from distributing questionnaires to entrepreneurs. The sample in this study was 50 respondents with a sampling technique using a purposive sampling approach. There are two variables, namely the Use of Digital Media (X) and Sales Level (Y). The method used in this study is Path Analysis using a data analysis tool, namely SPSS 26. This study aims to determine the influence of the use of digital media on the level of sales of packaged culinary products among entrepreneurs.
Analisis Customer Based Brand Equity Terhadap Loyalitas Konsumen Pada Richesee Factory Uktafiya Nurhayati; Nurholisah; Syamsul Hidayat
Student Research Journal Vol. 2 No. 1 (2024): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srj-yappi.v2i1.1039

Abstract

This research aims to examine the influence of customer based brand equity on consumer loyalty with the research object being the Fast Food Resto Rhiceese Factory in Serang City. The results of this research include Based Brand Equity on consumer loyalty at the Rhiceese Factory fast food restaurant in Serang City. The case study at Richesee Factory Indonesia, this research uses quantitative methods and is then analyzed using validation and reliability tests, multiple regression analysis, hypothetical tests using SPPS. In this variable test table, the results of data management based on the data table show that all statement items in the Brand Equity questionnaire are declared valid, while in this variable test table, the results of data management based on the data table show that all statement items in the Loyalty questionnaire are declared valid. The reliability statistics table shows the results of the analysis from the reliability test with Cronbach's Alpha = 0.878 out of 9. The number of items is a moderate value so that this questionnaire is said to be consistent (reable). The influence of customer based brand equity X1 in influencing each additional variable Y, consumer loyalty is influenced by other factors.
Co-Authors Ade Ifan Mujayanro Albert Aderama Dea Azhari Fani Fardiani Haerul Mustofa Ichsan Ahmad Prasetyo Indah Fitriani Inten Risna Moch. Fikries Najmil Hak Munawaroh - Nur Yulia Prastiwi Nurholisah Rafli Maulana Ridwan Ridwan Septa Fauzi Siti Marina Syamsul Hidayat