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All Journal Ilomata International Journal of Social Science The Eastasouth Management and Business West Science Social and Humanities Studies The Eastasouth Journal of Social Science and Humanities
Lena, Pratika Martha
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Public Relations Strategy in Improving Reputation of Crystal Hotel Lena, Pratika Martha; Lusianawati, Hayu
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.337

Abstract

The hospitality industry, including Crystal Hotel, faced significant challenges during the COVID-19 pandemic. Public Relations (PR) strategies play a crucial role in maintaining and improving the reputation of businesses in such adverse conditions. This study explores the PR strategies applied by Crystal Hotel to enhance its reputation in the highly competitive South Jakarta market. The study utilized qualitative methods, including interviews and observations, focusing on key informants such as the hotel's Public Relations team, front office management, and loyal guests. The results highlight the significance of implementing a SWOT analysis and using the POAC framework (Planning, Organizing, Actuating, Controlling) to guide the hotel's public relations activities. This approach has contributed to the hotel's increased visibility and customer loyalty, ultimately improving its reputation.
The Effect of Location, Price, Product Quality and Services in Improving the Reputation of Kristal Hotel: Social and Applied Statistics Lena, Pratika Martha
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.411

Abstract

This study will analyze the influence of location, price, and product/service quality on the reputation of Hotel Kristal, a four-star business hotel located in South Jakarta. A quantitative approach was used in this study with a sample size of 30 respondents. Data analysis was carried out using descriptive statistics, correlation analysis, and multiple linear regression through SPSS version 25. From the results of this study, it can be seen that the three independent variables significantly affect the dependent variable, with product/service quality having the strongest influence. The regression model explains 72% of the variation in reputation. These results emphasize maintaining high-quality service and utilizing strategic locations to enhance hotel reputation. This study also shows that effective pricing strategies are needed to attract and retain customers in a competitive market. Recommendations for hotel management and future research directions are also discussed.
Social Cognition and Disinformation: A Psychosocial Reading of the Ratna Sarumpaet Case Lena, Pratika Martha; D, Vita Balqis; Yosia, Sherin; Lusianawati, Hayu
West Science Social and Humanities Studies Vol. 3 No. 07 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i07.2119

Abstract

This study aims to analyze the dynamics of social cognition in the case of public deception committed by Ratna Sarumpaet in 2018. Using a qualitative case study approach and a social cognition theoretical framework, this study examines how the public forms perceptions, makes social attributions, and how cognitive schemas and biases play a role in responding to narratives presented by public actors. The analysis reveals that public acceptance of false narratives is significantly influenced by existing social schemas, confirmation bias, representative heuristics, and social identity factors. This case underscores the importance of understanding social cognition processes in the digital age, where information spreads rapidly and perceptions are shaped within social interaction spaces saturated with emotions and ideological interests. This study recommends strengthening media literacy and developing critical awareness as preventive measures against disinformation and public opinion manipulation.
Mitigating Culture Shock Through Intercultural Communication: A Case Study of Expatriates in South Jakarta Lena, Pratika Martha; Wahyuningtias, Dinda Dwimanda; Maryami
Ilomata International Journal of Social Science Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v6i4.1735

Abstract

This study investigates how expatriates in South Jakarta employ intercultural communication strategies to mitigate culture shock and adapt to a new cultural environment. As global mobility increases, understanding the psychological and social challenges faced by expatriates in multicultural urban settings becomes crucial. Using a qualitative case study approach, in-depth interviews were conducted with seven expatriates of diverse cultural backgrounds. The findings reveal that expatriates experience significant culture shock in the form of language barriers, unfamiliar social norms, and emotional disorientation during their initial adaptation phase. To address these challenges, they employ various strategies such as learning the local language, adjusting communication styles, building social support networks, and participating in community activities. These strategies facilitate gradual adaptation and foster intercultural competence, leading to a sense of belonging and bicultural identity. The study highlights that cultural adaptation is a reciprocal process, where both expatriates and local communities engage in mutual exchange and learning. The results provide practical insights for organizations and policymakers to support expatriate adjustment and promote inclusive multicultural environments.
Cross-Cultural Communication Strategy of Kristal Hotel Management in Adapting to the Cultural Shock of Expatriates as Customers of Another Bar Lena, Pratika Martha; Alifahmi, Hifni
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 01 (2025): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i01.775

Abstract

The aim of this research is to analyze the cross-cultural communication strategy employed by the Hotel Kristal Jakarta management in managing the cultural shock phenomenon among regular expatriate customers of Satu Lagi Bar. Employing a qualitative descriptive approach, data were collected using in-depth interviews, observation, and documentation from expatriates, hotel staff, and hotel management representatives. The study employs Edward T. Hall's High-Context and Low-Context Cultures theoretical notion, Berry's Acculturation Strategy, as well as the W-Curve Model of cultural adaptation. The findings reveal that Hotel Kristal's management has formulated three key strategies: (1) staff cultural sensitivity training to develop intercultural awareness and communication competence; (2) staff communication strategies—verbal and non-verbal—employed to successfully communicate with expatriates; and (3) creation of a Third Culture Space at Satu Lagi Bar where foreign and local communities' values are reconciled. With these approaches, cultural shock in expatriates was significantly reduced, leading to easier social adjustment, emotional ease, and long-term customer loyalty. The study asserts that Hotel Kristal's cross-cultural communication approach is successful because it manages to make the bar a point of social integration where inclusiveness and intercultural sensitivity are possible within a multicultural hospitality environment.
Co-Authors Alifahmi, Hifni D, Vita Balqis Dinda Dwimanda Wahyuningtias, Dinda Dwimanda Lusianawati, Hayu Maryami Yosia, Sherin