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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Journal of Innovation in Management, Accounting and Business Jurnal Ilmu Sosial, Humaniora dan Seni Bina Bangsa International Journal of Business and Management
Syahputri, Kharisma
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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THE IMPORTANCE OF INTERESTING CONTENT IN THE MARKETING OF A PRODUCT IN THE DIGITAL ERA MARKETING Syahputri, Kharisma; Nasution, Muhammad Irwan Padli; Sundari, Sri Suci Ayu
Bina Bangsa International Journal of Business and Management Vol. 4 No. 2 (2024): Bina Bangsa International Journal of Business and Management
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/bbijbm.v4i2.89

Abstract

The development of the current digital era has affected the world of marketing. Where each company competes with each other to show who is the best. Where at this time in forming good promotions, they no longer use advertising in general but instead use content marketing. The rise of sales using content was seen during the pandemic. To survive in the midst of this pandemic, business actors must be able to work out how to keep their business running. Starting from focusing on digital marketing through websites that are used as e-commerce, social media, search engines, selling through marketplaces, and forming a reseller team to sell their products. This is the right time for business actors to maximize the marketing process with digital marketing services that will provide many benefits. Doing business online must be able to master digital marketing and social media. With good digital content, it is hoped that it will increase consumer buying interest and expand existing markets, because digital media has a very broad market. To explore the effect of digital marketing content on sales, a descriptive approach is used. The results of the study show that content marketing has a significant influence on customer engagement.
Analisis Prosedur Pengelolaan Dana Pensiun Melalui Aplikasi Dapenbun Online Pada PT Perkebunan Nusantara III Medan Syahputri, Kharisma; Aisyah, Siti
Journal of Innovation in Management, Accounting and Business Vol. 3 No. 3 (2024)
Publisher : Papanda Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56916/jimab.v3i3.1050

Abstract

Pension funds are an important element in ensuring the sustainability of employee welfare in old age. PT Perkebunan Nusantara III (Persero), a state-owned company operating in the plantation sector, faces challenges in managing pension funds involving thousands of active and retired employees. In an effort to improve efficiency and transparency, the company adopted the Dapenbun Online application as a technology-based solution. This study aims to analyze pension fund management procedures at PT Perkebunan Nusantara III (Persero) Medan City using the Dapenbun Online application. The data obtained in this study were collected through in-depth interviews, literature studies, and direct observation of the Dapenbun Online application. The results showed that the Dapenbun Online application has had a significant impact on the administration process, calculation of pension benefits, and financial reporting. On the other hand, some challenges remain, such as the need to optimize application features and increase digital literacy among users, both active employees and retirees.
Analisis Penerapan Hubungan Kemitraan Antara Perusahaan Gojek dan Driver Hasibuan, Siti Hawa; Charos, Wanda Aprilly; tambunan, Sagdiyah Fitri Andani; Syahputri, Kharisma; Amelia, Risqa
Jurnal Ilmu Sosial, Humaniora dan Seni Vol. 1 No. 5 (2023): Maret - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jishs.v1i5.829

Abstract

GO-JEK adalah perusahaan inovatif di sektor transportasi darat di Indonesia. Mereka menawarkan berbagai layanan seperti perjalanan, pengiriman makanan, pembersihan rumah, layanan pijat, dan belanja online, yang semuanya dapat diakses melalui platform ponsel Android. Sebagai perusahaan teknologi dengan misi sosial, GO-JEK bertujuan untuk meningkatkan kesejahteraan pekerja di berbagai sektor informal. Operasi mereka didasarkan pada tiga nilai inti: kecepatan, inovasi, dan dampak sosial. GO-JEK menyediakan dua kategori layanan: Go-Jek, yang berfokus pada transportasi, dan Go-Life, yang mencakup layanan di luar transportasi.Hubungan antara GO-JEK dan mitra pengemudi tidaklah berbentuk hubungan majikan-karyawan, melainkan perjanjian kemitraan. GO-JEK mendefinisikan dirinya sebagai perusahaan sosial yang memimpin revolusi transportasi ojek, seperti yang dinyatakan di situs web resmi mereka. Konsep perjanjian merupakan bagian integral dari sistem kerja mereka.Dalam rangkaian tersebut, penulis tertarik untuk melakukan penelitian untuk mengeksplorasi bagaimana PT. Gojek membangun hubungan yang efektif dengan para pengemudi berdasarkan perjanjian kemitraan. Penelitian ini bertujuan untuk menyelidiki strategi yang digunakan oleh PT. Gojek untuk membangun hubungan yang kuat dengan para pengemudi dalam kerangka perjanjian kemitraan ini. Penulis menggunakan metode penelitian hukum normatif, khususnya penelitian hukum kepustakaan, sebagai pendekatan yang dipilih. Data utama untuk penelitian ini terutama terdiri dari bahan pustaka, yang dianggap sebagai data sekunder dalam bidang penelitian. Teknik pengumpulan data yang digunakan adalah tinjauan menyeluruh terhadap literatur relevan. Studi ini menggunakan analisis kualitatif, yaitu metode yang memberikan wawasan deskriptif dalam bentuk tulisan.
RISK MANAGEMENT ANALYSIS AT PT IRA JAYA SATRIA USING THE RISK REGISTER METHOD Syahputri, Kharisma; Sugianto; Rahma, Tri Inda Fadhila
International Journal of Cultural and Social Science Vol. 6 No. 1 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i1.1017

Abstract

In an increasingly dynamic business environment, companies face various risks that can affect operational stability and business sustainability. This study aims to analyze the implementation of risk management at PT Ira Jaya Satria using the risk register method. This method allows the company to systematically identify, analyze, and manage risks. The research employs a qualitative approach with data collection techniques through interviews and documentation.The findings indicate that PT Ira Jaya Satria faces several key risks identified in this study, including operational risks related to machinery breakdowns, safety risks associated with workplace accidents, and financial risks due to delayed payments from clients. The analysis shows that the risks encountered fall within a moderate category, with a percentage of 40%-60%. Through the application of the Risk Register, the company can enhance the effectiveness of risk management, reduce negative impacts, and improve operational efficiency. Well-integrated risk management not only protects the company from potential losses but also contributes to the achievement of strategic objectives and business sustainability in the future.
Co-Authors Amelia, Risqa Charos, Wanda Aprilly Hasibuan, Siti Hawa Nasution, Muhammad Irwan Padli Rahma, Tri Inda Fadhila Siti Aisyah Sugianto Sundari, Sri Suci Ayu Tambunan, Sagdiyah Fitri Andani