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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora RESLAJ: Religion Education Social Laa Roiba Journal
Nyoman Gede Mas Wiartha
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Religion Economics, Econometrics & Finance Education Environmental Science Social Sciences

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The Existence of The Metaverse Tourism in Indonesia: Between Opportunities and Threats Dyan Triana Putra; Tono Mahmudin; Nyoman Gede Mas Wiartha; I Made Sucipta Adnyana; A. A. Istri M. Septiviari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 9 (2024): RESLAJ: Religion Education Social Laa Roiba Journal 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i9.5529

Abstract

This research aims to determine (1) the opportunities and threats of the existence of the metaverse for tourism in Indonesia; and (2) strategy for developing Indonesian tourism through the metaverse. This research is descriptive qualitative research. This research uses a SWOT analysis regarding the existence of the metaverse for Indonesian tourism. The results of this research show that (1) the existence of metaverse tourism related to tourism experiences has the opportunity to make tourist trips more interactive and becomes a threat because it is considered less than optimal, while related to technology (internet access) the existence of metaverse tourism has the opportunity to become an innovation in tourism trends and become a threat because it is not evenly distributed internet access in Indonesia, and related to health, the existence of metaverse tourism has the opportunity to be a solution for people with disabilities because it can be long distances and is a threat due to radiation problems; and (2) Indonesian tourism development strategy based on SWOT analysis consisting of SO strategy through marketing planning for metaverse tourism as a current tourism trend, WO strategy through socializing the use of metaverse in Indonesian tourism by developing a metaverse tourism concept for tourists, ST strategy through collaboration with the Tourism Office and the private sector supports metaverse tourism, and WT strategies through education and promotion of metaverse tourism programs.
Pengaruh E-Service Quality terhadap Kepuasan Pelanggan The Why Resort I Wayan Putu Adityapratama; Ni Luh Gde Sri Sadjuni; Nyoman Gede Mas Wiartha; Ni Desak Made Santi Diwyarthi
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2024): Desember 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v3i4.4160

Abstract

Customer satisfaction is an evaluation given by customers after making a purchase of a product or service resulting from a comparison of customer expectations with the performance of products and services purchased by customers. The purpose of this study was to determine the effect of e-service quality on customer satisfaction at The Why Resort Bali Hotel. The population in this study involved customers who had used the electronic services of The Why Resort Bali Hotel. The sample in this study amounted to 160 people selected using non-probability sampling technique. This study used primary data, which was obtained through distributing questionnaires to respondents. The analysis method used simple linear regression with SPSS version 23. The results of this study indicate that the e-service quality variable has a significant effect on Customer Satisfaction with a tcount> ttable value of 14.050> 1.975. E-service quality is positive with a beta value of 0.597 on Customer Satisfaction, so increasing e-service quality will increase Customer Satisfaction. E-service quality has a contribution to influence Customer Satisfaction of 55.5% in the moderate category, while the remaining 44.5% is influenced by other variables not examined in this study.
Pengaruh Gaya Kepemimpinan terhadap Loyalitas Karyawan Departemen Housekeeping di Hotel Furamaxclusive Resort and Villas Ubud Anak Agung Aditya Priambada; Ni Desak Made Santi Diwyarthi; Nyoman Gede Mas Wiartha; I Wayan Jata
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 1 (2025): Maret 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i1.4150

Abstract

Employee loyalty reflects the commitment of employees to their company, fostering a sense of responsibility and belonging. It goes beyond simply staying with the organization; it involves employees feeling integrated within the company, which helps them maximize their performance. One key factor influencing employee loyalty is leadership style. The effectiveness of any leadership style depends greatly on the situational context in which it is applied. Therefore, understanding how leadership style impacts employee loyalty is essential. This research identified specific elements of leadership style that negatively and significantly affect employee loyalty at Furamaxclusive Resort and Villas Ubud. The study found that leadership style accounts for 56.1% of employee loyalty, indicating a substantial influence. However, 43.9% of the variance in employee loyalty is attributed to other factors that were not explored in this study. In conclusion, while leadership style plays a major role in fostering employee loyalty, organizations should also consider other factors such as work environment, career development, and employee recognition to enhance overall loyalty. Addressing these elements holistically can result in more loyal and dedicated employees.
Sosialisasi Pengelolaan Pondok Wisata Berbasis Kearifan Lokal Ni Desak Made Santi Diwyarthi; I Wayan Jata; Nyoman Gede Mas Wiartha; I Wayan Adi Pratama
ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/abdisoshum.v4i2.5020

Abstract

This community service program aimed to enhance the capacity of local communities in managing guesthouses based on local wisdom as part of a sustainable and environmentally friendly hospitality industry development strategy. The program was conducted in Melinggih Kelod Village, Payangan District, Gianyar Regency, an area renowned for its rich cultural and natural potential yet still facing challenges in the professional and ethical management of tourism accommodations. A total of 30 participants, consisting of local business actors and community members, took part in a series of socialization and training sessions. The training materials covered fundamental principles of sustainable tourism, cultural preservation strategies in tourism services, the integration of local values into guest service practices, and digital marketing techniques based on cultural content and authentic experiences. The method used a participatory approach involving case studies, simulations, and field-based mentoring. The results indicated that the community possesses strong potential to develop culturally and environmentally based guesthouses, provided that capacity building through practical training is offered. These findings are supported by several theories, including Community-Based Tourism (CBT), which emphasizes active community participation; Cultural Capital, which highlights the value of cultural assets as economic resources; and the Triple Bottom Line framework, which balances economic, social, and environmental aspects. This approach enables the development of competitive local guesthouse businesses while contributing to cultural preservation and sustainable development.
Co-Authors A. A. Istri M. Septiviari Anak Agung Aditya Priambada Dyan Triana Putra I Made Sucipta Adnyana I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Mahmudin, Tono Ni Luh Gde Sri Sadjuni Santi Diwyarthi, Ni Desak Made