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All Journal Jurnal Rupa Matra : Media Seni, Komunikasi Visual, Desain Grafis Dan Multimedia Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual
Yuni Awalaturrohmah Solihah
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Arts Humanities Computer Science & IT Other

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Perancangan Media Promosi Cairo Water Sebagai Upaya Untuk Meningkatkan Brand Awareness Muhammad Kholilullah; Ine Rachmawati; Yuni Awalaturrohmah Solihah
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 1 No. 3 (2024): September : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v1i3.331

Abstract

There are currently many bottled drinking water products appearing on the market. This is closely related to the high public need for drinking water that is suitable for consumption. One of these drinking water products is Cairo Water. Cairo Water is in great demand by the people of Cirebon Regency, however currently, Cairo Water does not have promotional media.  This causes a less extensive market reach, weak brand awareness, and a threat to Cairo Water's ability to compete with its current competitors. Strategies that can be used to resolve the above problems include the Integrated Marketing Communication method, using an informative, persuasive, and reminding approach. The promotional media created aims to create interest in potential consumers, increase brand awareness, and also establish bonds with consumers. In this design, the author designs promotional strategies both offline and online. Offline promotional media in the form of designs on brochures, banners, posters, and vehicle signage. The online promotional media is in the form of feed design content via Instagram, Facebook, and TikTok. After completing the final design, the author tested the media by creating a questionnaire regarding respondents' assessments after seeing the promotional media and the results produced a very positive response.
Perancangan Konten Digital Komunitas Ilustrasi Corat-Coret Sebagai Media Promosi Idham Malik; Galih Mandala Putra; Yuni Awalaturrohmah Solihah
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 1 No. 3 (2024): September : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v1i3.343

Abstract

In the era of rapid technological advancement, the utilization of digital content as a pivotal tool for advertising has become increasingly crucial. Digital content and illustration have emerged as essential elements in today's digital landscape, particularly in the realm of visual communication. The primary objective of this research is to create and disseminate digital content focused on educated illustration in the form of videos to enhance awareness within the Corat-Coret illustration community. To achieve this goal, the Integrated Marketing Communication (IMC) approach is employed to ensure that the targeting and alignment between the promotional elements used are appropriate, thereby ensuring a more consistent and effective message. This study leverages various software tools, including Capcut, Procreate, and Adobe Photoshop, to produce high-quality digital content. The final results of this research are presented in the form of engaging reels videos on Instagram platforms, as well as complementary physical media such as stickers, art prints, and keychains. By integrating these elements, the research aims to effectively attract and engage the target audience, thereby enhancing the overall marketing strategy  
PERANCANGAN USER INTERFACE (UI) ELEKTRONIK STANDAR OPERASIONAL PROSEDUR (E-SOP) SEBAGAI UPAYA MENINGKATKAN EFISIENSI OPERASIONAL shafa salsabila; Suhadi Parman; Yuni Awalaturrohmah Solihah
JURNAL RUPA MATRA Vol. 3 No. 1 (2024): OKTOBER 2024
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jdkv.v3i1.367

Abstract

Tractors Tbk. saat ini sedang melakukan digitalisasi melalui pengembangan teknologi, salah satunya dengan merancang Elektronik Standar Operasional Prodedur (E-SOP) aplikasi berbasis website untuk mempermudah karyawan dalam pembuatan dan pengembangan Standar Operasional Prosedur (SOP). User Interface yang menarik dan efektif sangat penting dalam E-SOP karena dapat meningkatkan kualitas interaksi antara pengguna dan sistem. Menurut Florestiyanto (2020), User Interface adalah sistem komunikasi antara pengguna dengan program, meliputi aspek visual, warna, animasi, dan alur komunikasi. User Interface E-SOP ini dirancang menggunakan metode Design Thinking yang mencakup tahapan Empatize hingga Testing. Fitur E-SOP meliputi New SOP, Update SOP, monitoring, review, progress, revision, chatting, Approval dan Go Live. Visualisasi ide dibuat menggunakan figma dengan keseluruhan jumlah halaman User Interface E-SOP sebanyak 561 halaman. Kemudian dilakukan Testing oleh Corporate Risk Management Department menggunakan metode Usability Testing dengan aplikasi penunjang yaitu, Maze guna mendapatkan feedback untuk pengembangan lebih lanjut. Testing ini menentukan tingkat keberhasilan pengguna memahami alur dan fitur E-SOP. Hasil Testing E-SOP mendapatkan nilai rata-rata 87.6 dengan begitu E-SOP dapat dinyatakan berhasil.
Perancangan Kampanye “Embracing Your Beauty: A Journey Of Self-Love” “Omg” Beauty Class di Cirebon Angelika Angelika; Ine Rachmawati; Yuni Awalaturrohmah Solihah
Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual. Vol. 2 No. 1 (2025): Maret : Misterius : Publikasi Ilmu Seni dan Desain Komunikasi Visual
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/misterius.v2i1.502

Abstract

Research aims to explore the perceptions of women aged 21-38 years old on self-confidence, feelings of insecurity, and self-love through an online survey conducted using Google Forms. The survey results show that 98.4% of respondents experience feelings of insecurity, while 75.8% show interest in attending self-development activities such as beauty classes to enhance self-confidence, and 91.3% show interest in makeup. Interviews were conducted to gain a deeper understanding of the beauty class activities conducted by OMG Beauty in Cirebon, which focus on developing makeup skills and using beauty products, but the interviews also revealed that these activities do not fully reflect OMG Beauty's brand image, which promotes the message "confidence and optimism". Therefore, the researcher proposes a social campaign with the theme "Embracing Your Beauty: A Journey of Self-love" to increase awareness of the importance of nurturing self-confidence and addressing feelings of insecurity among participants. The campaign is designed using the Design Thinking method, which includes the stages of Empathize, Define, Ideate, Prototype, and Test, to create an effective solution for increasing participation and public perception of beauty classes.
Co-Authors Angelika Angelika Galih Mandala Putra Idham Malik Ine Rachmawati Muhammad Kholilullah Shafa Salsabila Suhadi Parman