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All Journal Jurnal Ilmiah Multidisiplin Ilmu Venus: Jurnal Publikasi Rumpun Ilmu Teknik
Zalfa Putri Salsabila
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Engineering Other

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Analisis Kepribadian dan Gaya Komunikasi Dalam Negosiasi Bisnis Fina Abiyya Agustin Mubarokah; Hawa Arofah Qudsy; Zalfa Putri Salsabila; Maura Azzakiyah Basya; Lilik Sumarni
Venus: Jurnal Publikasi Rumpun Ilmu Teknik  Vol. 2 No. 4 (2024): Agustus : Jurnal Publikasi Rumpun Ilmu Teknik
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/venus.v2i4.429

Abstract

This research aims to analyze personality and communication styles in business negotiations. By examining various personality types such as extraverted, introverted, agreeable, conscientious, and neurotic, this study explores how personality characteristics influence communication strategies in the negotiation process. Through surveys and in-depth qualitative analysis of business professionals, the research found that individuals with extraverted personalities tend to be more proactive in taking initiative, whereas introverts are more inclined to deliberate carefully before acting. The communication styles employed also vary based on individual personalities. This research indicates that a deeper understanding of the role of personality in business communication can enhance negotiation effectiveness and improve final outcomes. The practical implications of these findings underscore the importance of adapting communication strategies based on the personality characteristics of negotiation participants to achieve success in dynamic and complex business environments.
PELANGGARAN ETIKA PERIKLANAN DI MEDIA DIGITAL ADS STUDI KASUS PADA IKLAN ULTRAMILK GET YOUR POWER BACK Qori Syamilza Aulia; Daniel Handoko; Mumtazah, Zhahira; Zalfa Putri Salsabila; Raihanda Immanuzaki
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 3 (2025): Juni : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/zssnme88

Abstract

This study explores ethical violations in digital advertising through a case study of the UltraMilk “Get Your Power Back” campaign. Amid the increasing shift to digital platforms, ethical considerations in advertising have become more complex and urgent. Guided by the Indonesian Advertising Ethics Code (Etika Pariwara Indonesia – EPI), this research analyzes the depiction of children in controversial scenes: a boy stepping on an adult, a girl standing on a chair, and a boy on a tree, all lacking proper educational context. Using a qualitative method with a case study and interpretive paradigm, the study employs semiotic analysis and references theories such as social reality construction, value co-creation, and Barthes' semiotics to interpret visual meanings and social implications. Findings indicate that the ad potentially violates Articles 6, 28, and 38 of the EPI, related to safety, decency, and the responsible use of humor. Although the ad achieves emotional engagement, it raises concerns about reinforcing inappropriate social behaviors among young audiences. The study highlights the need for ethical pre-testing, cultural sensitivity, and clearer regulatory frameworks in digital advertising to ensure messages align with societal norms while maintaining creativity.
Co-Authors Fina Abiyya Agustin Mubarokah Handoko, Daniel Hawa Arofah Qudsy Lilik Sumarni Maura Azzakiyah Basya Mumtazah, Zhahira Qori Syamilza Aulia Raihanda Immanuzaki