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All Journal Unram Journal of Community Service (UJCS) IIJSE
Mitasari, Ratna
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Marketing Strategy in The Development of Rira Dishwashing Soap and Clothes Washing Soap UMKM Mitasari, Ratna; Nursabrina, Zata Yumni Subhati; Winarno, Agung
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.767

Abstract

The importance of MSMEs for the progress of a region, therefore the Sumber Kembar village apparatus agreed to provide direction to residents to be optimistic in running a business and not give up easily if they fail. The purpose of implementing this community service is to create a marketing strategy to improve MSMEs in the community environment. This activity was carried out at the Rira Liquid Soap and Laundry Dishwashing Soap community business, located in Junrejo sub-district, with several stages of activities including initial identification, analysis and planning, mentoring and implementation, and evaluation. The results of this study indicate that Community Service Activities at the "RIRA Dishwashing Soap and Laundry Soap" Business resulted in a NIB Certificate for logo development, a new, more attractive packaging design. Marketing through social media can expand product recognition and marketing reach so that it can increase income from the "RIRA Dishwashing Soap and Laundry Soap" Business which will have an impact on increasing people's purchasing power for household needs, namely dishwashing soap and laundry soap in the Batu city area and its surroundings, especially RIRA Business Owners ". In the future, this business to increase marketing must also be active in using social media
Job Satisfaction as a Mediator of the Influence of Leader-Member Exchange and Organizational Justice on Organizational Citizenship Behavior Mitasari, Ratna; Soetjipto, Budi Eko; Syihabudhin, Syihabudhin
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7508

Abstract

Organizational behavior is an interdisciplinary field devoted to understanding and managing employees well. This means that organizational behavior is both research-oriented and application. For this reason, organizational citizenship behavior (OCB) is needed. The purpose of this research is to explain the role of job satisfaction in mediating the influence of leader member exchange and OCB. exchange and organizational justice on organizational citizenship behavior. This research method is This research was conducted at PT Power Telecom. Telecom. The number of research samples was 122 people, which were taken using proportional sampling method. Data collection was carried out questionnaire distribution. Data analysis techniques using path analysis. The results showed that leader member exchange and organizational justice have a positive and significant effect on organizational citizenship behavior. Leader member exchange and organizational justice have a positive and significant effect on job satisfaction, job satisfaction has a positive and significant effect on organizational citizenship behavior. has a positive and significant effect on organizational citizenship behavior. Mediation test results test results show that job satisfaction cannot mediate the effect of leader member exchange and organizational justice on organizational citizenship behavior.
Marketing Strategy in The Development of Rira Dishwashing Soap and Clothes Washing Soap UMKM Mitasari, Ratna; Nursabrina, Zata Yumni Subhati; Winarno, Agung
Unram Journal of Community Service Vol. 5 No. 4 (2024): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i4.767

Abstract

The importance of MSMEs for the progress of a region, therefore the Sumber Kembar village apparatus agreed to provide direction to residents to be optimistic in running a business and not give up easily if they fail. The purpose of implementing this community service is to create a marketing strategy to improve MSMEs in the community environment. This activity was carried out at the Rira Liquid Soap and Laundry Dishwashing Soap community business, located in Junrejo sub-district, with several stages of activities including initial identification, analysis and planning, mentoring and implementation, and evaluation. The results of this study indicate that Community Service Activities at the "RIRA Dishwashing Soap and Laundry Soap" Business resulted in a NIB Certificate for logo development, a new, more attractive packaging design. Marketing through social media can expand product recognition and marketing reach so that it can increase income from the "RIRA Dishwashing Soap and Laundry Soap" Business which will have an impact on increasing people's purchasing power for household needs, namely dishwashing soap and laundry soap in the Batu city area and its surroundings, especially RIRA Business Owners ". In the future, this business to increase marketing must also be active in using social media
Co-Authors Affandi, Tjetjep Yusuf Agung Winarno Budi Eko Soetjipto EFA WAHYU PRASTYANINGTYAS, EFA WAHYU Nursabrina, Zata Yumni Subhati Syihabudhin