Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Tri Utami, Alia
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
BRANDING dan OPTIMALISASI TEKNOLOGI INFORMASI UMKM UNTUK MENINGKATKAN PENJUALAN PRODUK KUE CUHCUR TEH OPI SEBAGAI PRODUK UNGGULAN UMKM DESA SUKABAKTI TAROGONG KIDUL KABUPATEN GARUT Tri Utami, Alia; Irhamuddin, Muhammad; Nurhayati, Risti; Mery Lestari, Jesica; Darmawan, Indra; Rohanah, Een; Sri Agustina, Istiqomah; Iskandar, Yogi; Nur Anggraila, Auriela; Raina, Rinda; Zaldy Ardiansyah, Muchamad
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 3 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v3i1.102

Abstract

The development of micro, small, and medium enterprises (MSMEs), especially in villages, is very important to encourage economic growth both at the village and national levels. The development of a business is closely related to the marketing strategy, one of which is through branding. Branding is a promotional activity aimed at establishing a brand and its attributes so that MSME products can be more widely recognized and increase their sales.In addition, the utilization of digital technology through the optimization of information technology and e-commerce is also key to expanding market reach and enhancing competitiveness.Kue Cuhcur The Opi is one of the small and medium enterprises with flagship products located in Sukabakti Village. The KKN Group 60 of Universitas Muhammadiyah Bandung is developing a business through branding and optimization of information technology. In collaboration with Dinas Koperasi dan UMKM of Garut City, the KKn Team carried out various marketing activities that assist the MSMEs of Sukabakti Village, particularly Keuh Cuhcur Teh Opi. These activities were conducted based on a needs analysis performed on The Opi Cucur Cake MSME, including product branding (logo and packaging design), registration of a Shopee account, creation of a location point on Google Maps, and the establishment of a Business Identification Number (NIB) to ensure that Kue Cuhcur The Opi business is legally protected. The aim of this development effort through branding is to improve business management by enhancing marketing strategies and expanding product exposure through digital mediums. The method used is data collection through interviews and direct observation. The results of this community service activity are the creation of a more attractive new logo, ownership of a Business Identification Number (NIB), registration of a Shopee account, and the business location marked on Google Maps.
HOW GENDER AFFECT RELATIONSHIPS BETWEEN VARIABLES IN INFORMATION SYSTEMS USAGE AND USER SATISFACTION MODEL Mardiana, Siti; Garlinia Yudawisastra, Helin; Nurbaeti Amin, Neneng; Tri Utami, Alia; Parihah Nurasiah, Sofa
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4566

Abstract

This paper aims to explore the role of gender as moderating variables for the relationships between variables in the modified information system success model. This research is needed to uncover whether the gender gap exists in information system implementation. The result of the study This digitization in organization which focus on its impact for defining the usage of information system and user satisfaction. A quantitative study using PLS-SEM had been employed to reveal whether gender has influence on the relationships between variables. A data collection was conducted using questionnaire which was distributed in a private university. There are 146 data from respondents that can be used for data analysis. Using both PLS algorithm and bootstrapping procedure in SmartPLS®, several findings can be excerpt from the analysis. First, gender affects the relationship between information quality and actual use. Second, gender does not have impact on the relationship between system quality and actual use, perceived benefit and actual use, service quality and actual use, actual use and user satisfaction. As general conclusion, gender does not impact most factors of the information system usage and satisfaction model. This result is promising in term of gender role in digitation process in organization since gender gap mostly does not exist. Further analysis and implications are discussed in the article.
Co-Authors Darmawan, Indra Garlinia Yudawisastra, Helin irhamuddin, muhammad Iskandar, Yogi Mery Lestari, Jesica Nur Anggraila, Auriela Nurbaeti Amin, Neneng Nurhayati, Risti Parihah Nurasiah, Sofa Raina, Rinda Rohanah, Een Siti Mardiana Sri Agustina, Istiqomah Zaldy Ardiansyah, Muchamad