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All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Tri Utami, Alia
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Social Sciences Other

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BRANDING dan OPTIMALISASI TEKNOLOGI INFORMASI UMKM UNTUK MENINGKATKAN PENJUALAN PRODUK KUE CUHCUR TEH OPI SEBAGAI PRODUK UNGGULAN UMKM DESA SUKABAKTI TAROGONG KIDUL KABUPATEN GARUT Tri Utami, Alia; Irhamuddin, Muhammad; Nurhayati, Risti; Mery Lestari, Jesica; Darmawan, Indra; Rohanah, Een; Sri Agustina, Istiqomah; Iskandar, Yogi; Nur Anggraila, Auriela; Raina, Rinda; Zaldy Ardiansyah, Muchamad
JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA) Vol 3 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (ADI DHARMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/adidharma.v3i1.102

Abstract

The development of micro, small, and medium enterprises (MSMEs), especially in villages, is very important to encourage economic growth both at the village and national levels. The development of a business is closely related to the marketing strategy, one of which is through branding. Branding is a promotional activity aimed at establishing a brand and its attributes so that MSME products can be more widely recognized and increase their sales.In addition, the utilization of digital technology through the optimization of information technology and e-commerce is also key to expanding market reach and enhancing competitiveness.Kue Cuhcur The Opi is one of the small and medium enterprises with flagship products located in Sukabakti Village. The KKN Group 60 of Universitas Muhammadiyah Bandung is developing a business through branding and optimization of information technology. In collaboration with Dinas Koperasi dan UMKM of Garut City, the KKn Team carried out various marketing activities that assist the MSMEs of Sukabakti Village, particularly Keuh Cuhcur Teh Opi. These activities were conducted based on a needs analysis performed on The Opi Cucur Cake MSME, including product branding (logo and packaging design), registration of a Shopee account, creation of a location point on Google Maps, and the establishment of a Business Identification Number (NIB) to ensure that Kue Cuhcur The Opi business is legally protected. The aim of this development effort through branding is to improve business management by enhancing marketing strategies and expanding product exposure through digital mediums. The method used is data collection through interviews and direct observation. The results of this community service activity are the creation of a more attractive new logo, ownership of a Business Identification Number (NIB), registration of a Shopee account, and the business location marked on Google Maps.
Integrated Financial Information System and Mosque Profile Website: Digital Solutions for Administrative Efficiency and Promotion of Religious Activities at Attaufiq Gumuruh Mosque in Bandung Tri Utami, Alia; Parihah Nurasiah, Sofa; Nur Annisa, Novita; Budiramdani Kusuma, Made
Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK) Vol. 2 No. 2 (2025): Jurnal Pengabdian Masyarakat: Bisnis dan Iptek (JPMBISTEK)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/xz6ewe84

Abstract

Financial administration and promotion of religious activities at the Attaufiq Gumuruh Mosque in Bandung are still carried out manually, resulting in inefficiency, the risk of recording errors, and a lack of visibility of information to worshippers. This community service aims to develop an Integrated Financial Information System and Mosque Profile Website as a digital solution to improve administrative efficiency and optimize the promotion of activities. The research method uses a Research and Development (R&D) approach with stages of needs analysis, system design, implementation, testing (blackbox testing), and evaluation through questionnaires. In addition, this community service uses the Participatory Action Research (PAR) method through training and mentoring of mosque administrators and youth, involving the active participation of administrators in system development so that the system can be tailored to needs and be user-friendly. Functional testing results show that all features are running optimally, while user evaluations (administrators and congregations) show a satisfaction level of 89% in terms of ease of access and speed of service. The implementation of this system has been proven to increase financial transparency, reduce administrative burdens by 40%, and expand the reach of promotional activities through digital platforms. The combination of the financial system and the mosque profile website is an effective solution for the digital transformation of mosques, supporting accountable governance and active community participation. The community service conducted by a team of lecturers and students from Muhammadiyah University Bandung and Widyatama University recommends the need for regular training for mosque administrators and youth so that they can optimize the mosque profile website and web-based financial information system to increase donations and online fundraising campaigns
HOW GENDER AFFECT RELATIONSHIPS BETWEEN VARIABLES IN INFORMATION SYSTEMS USAGE AND USER SATISFACTION MODEL Mardiana, Siti; Garlinia Yudawisastra, Helin; Nurbaeti Amin, Neneng; Tri Utami, Alia; Parihah Nurasiah, Sofa
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 5 No. 3 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v5i3.4566

Abstract

This paper aims to explore the role of gender as moderating variables for the relationships between variables in the modified information system success model. This research is needed to uncover whether the gender gap exists in information system implementation. The result of the study This digitization in organization which focus on its impact for defining the usage of information system and user satisfaction. A quantitative study using PLS-SEM had been employed to reveal whether gender has influence on the relationships between variables. A data collection was conducted using questionnaire which was distributed in a private university. There are 146 data from respondents that can be used for data analysis. Using both PLS algorithm and bootstrapping procedure in SmartPLS®, several findings can be excerpt from the analysis. First, gender affects the relationship between information quality and actual use. Second, gender does not have impact on the relationship between system quality and actual use, perceived benefit and actual use, service quality and actual use, actual use and user satisfaction. As general conclusion, gender does not impact most factors of the information system usage and satisfaction model. This result is promising in term of gender role in digitation process in organization since gender gap mostly does not exist. Further analysis and implications are discussed in the article.
Co-Authors Budiramdani Kusuma, Made Darmawan, Indra Garlinia Yudawisastra, Helin irhamuddin, muhammad Iskandar, Yogi Mery Lestari, Jesica Nur Anggraila, Auriela Nur Annisa, Novita Nurbaeti Amin, Neneng Nurhayati, Risti Parihah Nurasiah, Sofa Raina, Rinda Rohanah, Een Siti Mardiana Sri Agustina, Istiqomah Zaldy Ardiansyah, Muchamad