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All Journal SPEKTRUM INDUSTRI Journal of Indonesian Economy and Business Jurnal Ilmiah Teknik Industri Seminar Nasional Teknologi Informasi Komunikasi dan Industri Jurnal Pengabdian Teknologi Tepat Guna Kaunia: Integration and Interconnection of Islam and Science Journal Prosiding University Research Colloquium Conference Proceedings International Conference on Education Innovation and Social Science
Suranto Suranto
Teknik Industri Fakultas Teknik Universitas Muhammadiyah Surakarta
Religion Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Physics Public Health Social Sciences

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The Influence of Product Quality and Brand Image on The Purchasing Decision of The Santri Brand Bottled Drinking Water in Sidoarjo Regency, East Java Province Syifa Faizah Nirmala; S Suranto
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This research aims to determine the influence of product quality and brand image on purchasing decisions of Santri brand bottled drinking water in Sidoarjo Regency. This is survey research using a quantitative approach. The sample of this research consisted of 100 consumers of Santri bottled drinking water selected through the purposive sampling method. The inclusion criteria were the consumers who regularly purchased this brand product. Data were collected through a questionnaire. To analyze the data, multiple regression analysis, t-test, F-test, coefficient of determination (R2), effective contribution, and relative contribution were used. The results showed that there was a partial and simultaneous relationship between product quality and brand image variables on purchasing decisions. These two variables contributed 56.8% to purchasing decisions.
Marketing Strategy on Tourism of Cultural Heritage (Case Study at the Heritage Palace in Sukoharjo Regency, Central Java) Siti Nur Hasanah; S Suranto
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to depict the marketing strategy implemented by The Heritage Palace in increasing sales and to describe the constraints and solutions applied by The Heritage Palace in marketing activities. This type of research is qualitative with a case study research design. Research sources were managers, employees, and tourists of The Heritage Palace. Data collection methods used in this study were interviews, observation, and documentation. The validity of the data in this study employed the source and method triangulation. The data analysis technique utilized interactive analysis in three stages, namely data reduction, data presentation, and conclusion and verification. The results of this study indicated that the marketing strategy used by The Heritage Place in increasing sales was to determine the price according to the facilities obtained and conduct promotions by utilizing social media, newspapers, and television and collaborating with tour and travel agents. Heritage Place also had a constraint in performing marketing activities in the pandemic condition that made the government issue regulations to temporarily close tourist attractions. From this constraint, The Heritage had a solution to overcome problems by monitoring and evaluating the situation. These solutions make Heritage Place easier to make decisions to conduct marketing strategies according to government regulations that shift during the pandemic.
Entrepreneurial Values in Accounting Education Students at Universitas Muhammadiyah Surakarta S Suranto; Mutiara Silvy Rahayu
Proceedings International Conference on Education Innovation and Social Science 2022: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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In facing the dynamics of progress in the industrial revolution era, entrepreneurial values become an essential part that university students must own. For this reason, this study aims to describe the entrepreneurial values of university students. This qualitative research used an ethnographic design. Data collection was carried out by interview, observation, and documentation. Respondents comprised students from the accounting education study program, Faculty of Teacher Training and Education, Universitas Muhammadiyah Surakarta, totaling 12 people. The data validity employed the source and method triangulation analyses, whereas the analysis technique utilized data reduction, data display, and drawing conclusions. The results uncovered six entrepreneurial values in accounting education students. 1) Students had self-confidence, seen from their confidence level in their abilities. 2) Students were highly responsible for the tasks given and were task and result oriented. 3) Students were brave and could take risks and anticipate risks that might come at any time. 4) Students had a foresight regarding business opportunities. 5) Students had a leadership spirit and could establish good communication. Also, 6) students could think creatively and innovatively in seeing new opportunities.
The Influence of Use of Internet Media and Textbooks on Student Learning Outcomes in Accounting Class of Vocational High Schools S Suranto; Defi Rahmawati
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to examine the effect of internet media utilization and textbooks on student learning outcomes in Basic Accounting class X AKL SMK Negeri 1 Sragen. This research is a quantitative study with a survey design. The population in this study were all students of class X AKL SMK Negeri 1 Sragen in the 2022/2023 academic year. The sample was taken as many as 118 students with simple random sampling. Data collection methods using questionnaires and documentation. The data analysis technique used is multiple linear regression analysis, t test, F test, determination coefficient test, effective contribution (SE) and relative contribution (SR). The results of this study indicate that: 1) Internet Media Utilization has a positive and significant effect on student learning outcomes. This is known on the basis of the calculation obtained of 8.752 > 1.980 with a significance value < 0.05, namely 0.000; 2) Textbook utilization has a positive and significant effect on learning outcomes. This is known on the basis of the calculation obtained of 9.626 > 1.980 with a significance value < 0.05, namely 0.000; and 3) Internet media utilization and textbooks simultaneously affect learning outcomes. This is known on the basis of the calculation obtained of 96.665 > 3.08 with a significance value < 0.05, namely, 0.000. The implications of this research can be used by the school to hold seminars on the utilization of internet media and textbooks to support learning activities and improve student learning outcomes at SMK Negeri 1 Sragen.
Analysis of Batik Business Development Strategy in Kliwonan Batik Tourist Village, Masaran District, Sragen District Windy Mahardhika Putri; S Suranto
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to describe the development strategy used by batik businesses in the Kliwonan Batik Tourism Village, Masaran District, Sragen Regency. This type of research is qualitative with a case study design. The object of research is the strategy of developing a batik business and the subjects in this study are batik business owners, batik business actors, and industrial and trade extension workers in the Kliwonan Batik Tourism Village, Masaran District, Sragen Regency. Data collection is done by interviews, observation and documentation. The validity of the data using source triangulation analysis and method triangulation. The analysis technique uses data collection, data reduction and data presentation. The results showed that the development strategy used by the batik business in Kliwonan Batik Tourism Village, Masaran District, Sragen Regency included factors of internal strategy and external strategy. The results of the SWOT analysis of alternative strategies for developing one's own business, maintaining product quality and product variety according to people's purchasing power, developing product variations according to customer demand, product innovation thereby increasing the variety of products presented to customers, improving service to customers, fostering good relations with customers, collaborating with batik traders, promoting through online media or social media as well as offering group products and adding distribution channels such as agents and resellers.
Silk Fabric Market Segment Expansion Strategy of Kampoeng BNI Program (Case Study in Sengkang Bugis Silk Craftsman Center, Wajo District, Selatan Sulawesi) Seli Arum Sari; S Suranto
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to analyze segmentation strategies, determine targeting, and determine positioning in Kampoeng BNI (Bugis Sengkang Silk Craftsmen Center). The type of research used is qualitative research with a case study design. Data collection techniques with observation, interviews and documentation. The validity of the data contained in this study uses a triangulation technique. Data analysis techniques by detailing data, presenting data, and drawing conclusions. The results of the study show that: 1) the segmentation strategy in Kampoeng BNI (Sengkang Bugis Silk Craftsmen Center) uses a geographic, demographic, psychographic, and behavioral segmentation approach. Geographical segmentation includes Makassar City, Bone Regency, Soppeng Regency and Tana Toraja. Demographic segmentation includes women aged 25 to 40 years. Psychographic segmentation targets the social class of consumers with income from the upper middle class. Behavioral segmentation is seen from the attitudes and responses of consumers who buy products at that place. 2) Targeting in Kampoeng BNI (Bugis Sengkang Silk Craftsmen Center), namely women who need references to fashion trends and use silk fabrics for everyday use. Product sales are also targeted at local communities who still use woven fabrics as everyday clothes or for traditional events. 3) The positioning in Kampoeng BNI (Bugis sengkang silk craftsman center) is the many variations of motifs with various colors provided with 2 types of fabric, namely silk and non-silk.
The Effect of Flash Sale and Free Shipping Tagline on Interest to Buy at Shopee at Students of Muhammadiyah University Surakarta Adinda Alfin Nafisa; S Suranto
Proceedings International Conference on Education Innovation and Social Science 2023: Proceedings International Conference on Education Innovation and Social Science
Publisher : Universitas Muhammadiyah Surakarta

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This study aims to analyze the effect of flash sales and the free shipping tagline on buying interest at Shopee among Muhammadiyah University students in Surakarta. The population in this study is Muhammadiyah University Surakarta students who use the Shopee application. The type of research used is quantitative research using a survey design, the sample used in this study amounted to 100 respondents. Data collection techniques and instruments in this study used a questionnaire conducted via the Google form . The data analysis technique used is multiple linear regression analysis, t test, f test, coefficient of determination. The results of the data analysis revealed that the flash sale variable had a significant effect on the purchase intention of students at the Muhammadiyah University of Surakarta. This can be proven from the results of the t test where the t count value is 4.733 greater than t table 1.985. The tagline variable has no significant effect on buying interest in Muhammadiyah Surakarta University students. This can be proven from the results of the t test where the t count value is 1.776 which is smaller than the t table 1.985. Flash sale variables and taglines have an effect on buying interest among Muhammadiyah Surakarta University students. This is evidenced by the results of the f test where the sign value is 0.000 <0.05 and the calculated f value is 112.000 > 3.09 . Study This prove that the flash sale and the tagline have role positive in increase Power buy student University Surakarta Muhammadiyah.
MODEL ON THE JOB TRAINING PENINGKATAN KETERAMPILAN MAHASISWA Suranto Suranto
Spektrum Industri Vol. 10 No. 2: Oktober 2012
Publisher : Universitas Ahmad Dahlan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/si.v10i2.1626

Abstract

Penelitian ini bertujuan untuk mengetahui apakah model on the job training (pelatihan kerja di industri) mampu meningkatkan kemampuan keterampilan mahasiswa program studi vokasi bidang manufaktur di Universitas Tujuh Belas Agustus Surabaya. Penelitian ini mengambil data pada mahasiswa di Program Studi Vokasi bidang manufaktur sejumlah 20 orang untuk menguji validitas dan reliabilitas angket dan sejumlah 30 orang mahasiswa untuk menguji pengaruh on the job training terhadap kemampuan keterampilan mahasiswa yang meliputi aspek afektif, kognitif dan psikomotorik. Pengumpulan data melalui angket, observasi, dan wawancara. Metode analisis menggunakan regresi untuk mengetahui pengaruh antara variabel on the job training terhadap variabel kemampuan keterampilan mahasiswa. Diketahui hasil persamaan regresi bahwa semakin baik model on the job training diterapkan, maka semakin baik pula peningkatan kemampuan keterampilan yang dimiliki mahasiswa. Besarnya pengaruh model on the job training terhadap keterampilan sebesar 0.701 atau 70.1%. Dihasilkan model pembelajaran on the job training yang dilakukan mampu mempengaruhi peningkatan kemampuan keterampilan calon lulusan program studi vokasi bidang manufaktur. Kata kunci: on the job training, keterampilan, mahasiswa
Co-Authors Adinda Alfin Nafisa Anand Miftachur Riza Defi Apriliani Defi Rahmawati Ineke Susanti Kun Arsanti Dewi Kun Harismah Mutiara Silvy Rahayu Rahmawati Rahmawati Seli Arum Sari Siti Nur Hasanah Siti Subariyatun Syifa Faizah Nirmala Windy Mahardhika Putri