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All Journal Abjadia, International Journal of Education KOPEMAS
Lakszuardi Amartya Rahardian
Universitas Islam Malang
Education Languange, Linguistic, Communication & Media Social Sciences Other

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OPTIMALISASI POTENSI BUDAYA LOKAL DALAM KEGIATAN MEMBATIK MELALUI SOCIAL MEDIA BRANDING Alifia Zuhriatul Alifa; Alya Anggraeni Purboretno; Wahdah Nur Faizah; Moh. Daib Abha; Lakszuardi Amartya Rahardian; M. Shidqi Alimul Hikam; Masyhuri Masyhuri
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2022
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Social media branding merupakan suatu usaha yang dilakukan para wirausahawan dengan memberikan identitas yang berbeda melaui dunia digital. Ketatnya persaingan antar wirausahawan ini memicu adanya strategi pemasaran produk agar lebih dikenal oleh konsumen. Penggunaan media social sebagai salah satu sarana pemasaran dan komunikasi untuk dapat menciptakan pencapaian engagement dan brand awareness. Hal ini dapat meningkatkan kualitas branding, jika ada feedback posisif dari konsumen tidak hanya akan meningkatkan brand awareness, tetapi juga meningkatkan penjualan. Oleh karena itu, pengabdian ini dilakukan untuk mengoptimalisasi potensi budaya lokal dalam kegiatan membatik yang dilakukan oleh perkumpulan Ibu-ibu UMKM yang ada di Desa Ngenep, Kec Karangploso, Kab Malang. Hasil dari pelaksanaan program pengabdian yang dicapai adalah menarik konsumen dengan peningkatan dalam membuat konten seperti poster atau flayer yang diunggah melalui instragam, serta memperbarui packaging produk.
Integrative Learning Strategy of Islamic Religious and Vocational Education in Forming Religious Character at Diponegoro Vocational School, Jombang Lakszuardi Amartya Rahardian; Dwi Fitri Wiyono; Dian Mohammad Hakim
Abjadia : International Journal of Education Vol 11, No 3 (2026): Abjadia
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/abj.v11i3.44870

Abstract

The growing demand for vocational graduates who possess both technical competence and moral integrity requires a learning model that integrates Islamic Religious Education (IRE) with vocational subjects. However, empirical evidence regarding the institutional implementation of such integration in vocational schools remains limited. This study investigates the planning, implementation, and evaluation of an integrated IRE–vocational learning strategy for fostering students' religious character at SMK Diponegoro Jombang. Employing a qualitative approach with an exploratory descriptive case study design, data were collected through systematic observations, document analysis, and semi-structured in-depth interviews with school leaders, IRE and vocational teachers, guidance counselors, and students. Data were analyzed using an interactive model of data reduction, data display, and conclusion drawing, with trustworthiness ensured through prolonged engagement, data saturation, and methodological and source triangulation. The findings reveal three interrelated dimensions of the integrative strategy: first, collaborative planning established through cross-disciplinary curriculum alignment, students' needs assessments, and institutional consensus; second, implementation that embeds religious values into classroom instruction, vocational workshops, habituation programs, teacher modeling, and spiritually oriented counseling; and third, evaluation employing authentic behavioral assessments, continuous reflection, and restorative interventions over punitive discipline. These interconnected practices successfully embedded honesty, responsibility, discipline, and Islamic work ethics into vocational learning. This study proposes an institutional model demonstrating that sustainable collaboration, a religious school culture, authentic assessment, and holistic governance are critical for developing vocational graduates who are professionally competent and spiritually integrity-driven.
Co-Authors Alifia Zuhriatul Alifa Alya Anggraeni Purboretno Dian Mohammad Hakim Dwi Fitri Wiyono M. Shidqi Alimul Hikam Masyhuri Masyhuri Moh. Daib Abha Wahdah Nur Faizah