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All Journal LITERA ABDI: Jurnal Pengabdian Masyarakat
Muliani
Universitas Negeri Makassar
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Pembuatan Website Sebagai Media Pemasaran Produk Bagi Mahasiswa Prodi D4 Tata Boga Jurusan PKK FT-UNM Wardimansyah Ridwan; Ayu Saputri Bahar; Fitry Purnamasari; Andi Khaerun Niza; Muliani
LITERA ABDI: Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2025): Januari
Publisher : PT. Mediatama Zayna Indonesia

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Abstract

Mastery of digital technology is one of the essential skills in the business world, especially in the field of Culinary Arts, where online product marketing can expand market reach. However, students of the D4 Culinary Arts Study Program, Family Welfare Education Department, Faculty of Engineering, Makassar State University still have limitations in utilizing digital technology, especially in creating websites as a marketing medium. This article aims to describe the implementation of WordPress-based website creation training for 50 students with the aim of improving their skills in marketing products digitally. The training method includes delivering theoretical materials, direct practice, and evaluating results. The training was carried out through several stages, namely introducing basic digital marketing concepts, operating WordPress, creating a simple website, and publishing product content. The results of the training showed that the majority of participants succeeded in creating a functional website as a product marketing medium, with a significant increase in their ability to understand and implement digital marketing strategies. In addition, students appreciated this training as a strategic initial step in supporting the innovation and sustainability of their business.  This activity has a positive impact on students' mastery of digital technology, as well as opening up opportunities for the development of similar training with more complex advanced materials. Thus, this community service is a real contribution in answering the need for students' digital skills in the modern era.
Pemanfaatan Limbah Sabut Kelapa Menjadi Pot Tanam Anggrek Ramah Lingkungan Sebagai Produk Kreatif Bernilai Ekonomi Andi Khaerun Niza; Fitry Purnamasari; Wardimansyah Ridwan; Ayu Saputri Bahar; Muliani
LITERA ABDI: Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2026): LITERA ABDI: Jurnal Pengabdian Masyarakat
Publisher : PT. Mediatama Zayna Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59734/lajpm.v3i2.326

Abstract

Program pengabdian kepada masyarakat ini dilatarbelakangi oleh rendahnya pemanfaatan limbah sabut kelapa di Kelurahan Gantarangkeke, Kabupaten Bantaeng, yang belum dioptimalkan sebagai sumber ekonomi produktif. Kegiatan ini bertujuan untuk meningkatkan keterampilan dan kemandirian ekonomi Kelompok Wanita Tani (KWT) melalui pengolahan limbah sabut kelapa menjadi produk bernilai guna. Metode pelaksanaan menggunakan pendekatan pemberdayaan partisipatif yang meliputi tahapan identifikasi permasalahan, perancangan solusi, pelatihan keterampilan, pendampingan usaha, serta evaluasi kegiatan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan mitra dalam mengolah sabut kelapa menjadi media tanam, pot ramah lingkungan, dan produk dekoratif. Selain itu, terjadi peningkatan pemanfaatan limbah serta munculnya potensi usaha berbasis kelompok yang mendukung peningkatan ekonomi masyarakat. Dengan demikian, program ini efektif dalam mengoptimalkan sumber daya lokal, mengurangi limbah lingkungan, serta mendorong pemberdayaan ekonomi masyarakat secara berkelanjutan.
Co-Authors Andi Khaerun Niza Ayu Saputri Bahar Fitry Purnamasari Wardimansyah Ridwan