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RPC BINJAI 105.4 FM RADIO BROADCASTING MANAGEMENT STRATEGY IN FACING THE DIGITAL ERA Winda Kustiawan; Muhammad Rishan Sahlaya; Muhammad Dimas Nugroho; Muhammad Aziz Syahridani; Annisa Fatika; Reti Miranda Deansyah; Wahyuni Pulungan
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol. 6 No. 2 (2026): Algebra : Jurnal Pendidikan Sosial dan Sains
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/m7x83t93

Abstract

The development of digital technology requires radio media to make strategic adaptations to maintain its existence amidst changes in public media consumption patterns. This study aims to analyze the broadcast management strategy of Radio RPC Binjai 105.4 FM in facing the digital era using a descriptive qualitative approach. Research data were obtained through in-depth interviews, observations, and documentation of broadcast activities and radio digital media management. The results show that Radio RPC Binjai 105.4 FM implements adaptive strategies through the use of social media as a means of promotion and interaction with listeners, strengthening the role of broadcasters as influencers, adjusting broadcast content to audience characteristics, especially the younger generation, utilizing digital technology in the broadcasting process, and managing revenue sources that rely on advertising and media collaboration. These findings confirm that the sustainability of local radio in the digital era can be achieved through broadcast management that is integrated, contextual, and responsive to the dynamics of digital media.
Hijab Symbolism as a Medium of Da'wah in the Film Keajaiban Air Mata Wanita: A Roland Barthes Semiotic Analysis Annisa Fatika; Tengku Walisyah
Lentera: Jurnal Ilmu Dakwah dan Komunikasi VOL. 10, No. 02 (2026): LENTERA
Publisher : Fakultas Ushuluddin, Adab dan Dakwah, Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v10i02.13842

Abstract

This study aims to analyze the symbolism of the hijab in constructing the meaning of female piety in the film Keajaiban Air Mata Wanita. As a visual medium, film conveys religious values through symbols that shape audience interpretation. In this context, the hijab functions as a central symbol associated with the emotional experiences of female characters. This research uses a qualitative approach with Roland Barthes’ semiotic analysis, covering denotation, connotation, and myth. Data were collected from scenes, dialogues, and visual elements in the film and analyzed to uncover the meanings of hijab symbolism within different narrative contexts. The findings reveal that the hijab is not merely a religious attribute but a symbol consistently present in various emotional situations, such as sorrow, suffering, and relational conflict. At the levels of connotation and myth, it signifies piety through women’s ability to manage emotions, endure life’s challenges, and maintain religious identity under non-ideal conditions. Furthermore, the hijab functions as an implicit medium of religious communication through visual narratives, shaping cultural and ideological understandings of female piety.