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All Journal Economics and Digital Business Review Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Suhendri Suhendri
Institut Teknologi Sawit Indonesia
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HUMAN RESOURCE DEVELOPMENT STRATEGIES IN OIL PALM PLANTATION COMPANIES: A SWOT ANALYSIS APPROACH Delyana Rahmawany Pulungan; Muhammad Ari Nasution; Junita Elisabeth; Dina Arfianti Saragih; Tifany Zia Aznur; Wahyudi Maherza; Suhendri Suhendri; Purjianto; Lendra Faqrurrowzi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3609

Abstract

X is a company that has shifted its commodity from rubber to oil palm plantations. The company faces many challenges and difficulties in increasing the capacity and competence of its employees to support company productivity. The development of quality Human Resources (HR) can support various operational aspects. This study was conducted to analyze the factors influencing HR development at PT X using a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. This study uses the SWOT analysis method to evaluate internal and external factors influencing HR development. Data were obtained through questionnaires and employee interviews at the company. A descriptive approach was used to provide an in-depth overview of the condition of HR development in the company. This study was conducted from August to October 2024. The results show that the condition of Human Resources in the company is in quadrant I, which leads to an aggressive strategy of using strengths to seize opportunities. HR development strategies include increasing training and technical assistance, focusing on modern cultivation skills, forming work groups, and increasing land productivity for optimal and sustainable results
From Knowledge Exchange to Business Performance: Evidence of Mentoring as a Mediating Mechanism among MSMEs Junaidi Junaidi; Suhendri Suhendri; Zulham Zulham
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3636

Abstract

This study examines the effect of knowledge sharing on the performance of Micro, Small, and Medium Enterprises (MSMEs) with a mentoring program as a mediating variable among fostered partners of PT Perkebunan Nusantara III. A quantitative approach was employed using a survey method through structured questionnaires. The population consisted of all MSMEs supported by PT Perkebunan Nusantara III, with 96 business actors selected using purposive sampling based on established development criteria. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to evaluate the relationships among variables simultaneously. The results indicate that knowledge sharing has a positive and significant effect on MSME performance. Furthermore, the mentoring program significantly strengthens the influence of knowledge sharing on business performance. This finding suggests that knowledge sharing becomes more effective when supported by mentoring that is relevant, continuous, and aligned with organizational needs. The study provides practical implications for partnership program managers to develop mentoring as a strategic mechanism to improve knowledge transfer and enhance MSME performance.
Economic Potential and Business Development Strategy of Oil Palm Frond Waste Utilization in Rokan Hilir Regency, Indonesia Junaidi Junaidi; Suhendri Suhendri; Zulham Zulham; R.Turino Januar Budyanto
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 4 No. 04 (2026): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), inpres 2026
Publisher : SEAN Institute

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Abstract

This study evaluates the economic potential and strategic options for utilizing oil palm frond waste as an additional source of income for farmers and communities living around the plantation. The research was conducted from June to August 2026 at the Sei Meranti Estate of PT Perkebunan Nusantara IV, Meranti Makmur Village, Rokan Hilir Regency, Riau Province. A descriptive mixed-methods design was employed. The study involved 65 respondents, selected using the Slovin formula and proportionate stratified random sampling, together with eight key informants chosen through purposive sampling. Data were collected through observation, questionnaires, interviews, documentation, and a literature review. The analytical procedures included descriptive analysis, cost and revenue analysis, income analysis, the revenue–cost ratio, income contribution analysis, and SWOT analysis using the IFAS and EFAS matrices. The findings indicate that 60% of respondents reported that oil palm fronds were still arranged between planting rows and had not yet been processed into commercial products. Fermented animal feed emerged as the most promising alternative, generating a net income of IDR 4,500,000 per month, an R/C ratio of 1.75, and an income contribution of 8.57%. The SWOT analysis positioned the business development strategy in Quadrant I. The priority strategies include establishing a group-based business unit, providing processing training, procuring shredding machinery, standardizing production processes, conducting market trials, and strengthening collaboration among the company, the Village-Owned Enterprise (BUMDes), the village government, and local livestock farmers.
Co-Authors Dina Arfianti Saragih Junaidi Junaidi Junita Elisabeth Lendra Faqrurrowzi Muhammad Ari Nasution Purjianto R.Turino Januar Budyanto Tifany Zia Aznur Wahyudi Maherza Zulham Zulham