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All Journal Performance : Jurnal Bisnis dan Akuntansi Jurnal Ilmiah Manajemen Kesatuan Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
R. Deni Muhammad Danial
Universitas Muhammadiyah Sukabumi, Indonesia
Economics, Econometrics & Finance Social Sciences

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Analisis Perencanaan Strategi dan Inovasi terhadap Keunggulan Bersaing Nevi Afriani Afriani; R. Deni Muhammad Danial; Kokom Komariah
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 2: Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i2.2692

Abstract

The study aims to determine how much influence strategic planning and innovation have on competitive advantage in Sukabumi City Traditional food Smes. Respondents in this study totaled 70 people who were shown to MSME actors in Sukabumi City Traditional Snacks. This research method uses quantitative research methods with an assosiciative descriptive approach and the sample technique used is saturated sample technique. In this study, the normality test, simultaneous statistical test (F test)and partial statistical test (T test) werecarried out. The results of this study indicate that there is a significant influence between strategic planning, innovation and competitive advantege with a result of 38.670>3.134,which means that the calculated F value is greaterthan the F table. In strategic planning (X1) it has a significant effect on competitive advantage (Y), this is evidenced by the value obtained from the result of T count>T table (2.180>1.667). Innovation (X2) has a significant effect on competitive advantage (Y), this is evidenced with a calculated T value that is greater than T table (5.106>1.667).
The Influence of Entrepreneurial Passion on Entrepreneurial Behavior with the Mediation of Role Ambiguity among MSME Actors Ezzani Maulaniya Ashohwa; R. Deni Muhammad Danial; Yanti Lestari Pujiastuti
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5567

Abstract

As MSMEs serve as an important contributor to Indonesia’s economic growth, understanding the psychological processes that connect entrepreneurial passion, role ambiguity, and entrepreneurial behavior is increasingly relevant. This study investigates the influence of entrepreneurial passion on entrepreneurial behavior by examining the mediating role of role ambiguity among MSMEs. The research aims to explore the relationships between entrepreneurial passion, role ambiguity, and entrepreneurial behavior within the context of local MSMEs. A quantitative associative research approach was applied using SEM-PLS analysis involving 100 respondents selected through a saturated sampling method. The results indicate that entrepreneurial passion has a positive and significant effect on role ambiguity, with a path coefficient of 0.837, a t-statistic value of 28.952, and a p-value of 0.000. Furthermore, role ambiguity positively and significantly influences entrepreneurial behavior, as shown by a coefficient of 0.423, a t-statistic of 6.489, and a p-value of 0.000. Entrepreneurial passion also has a direct positive effect on entrepreneurial behavior with a coefficient value of 0.570. At the same time, its influence is further strengthened through the mediating effect of role ambiguity, which produces an indirect effect of 0.354. These findings indicate that role ambiguity functions as a partial mediator in explaining how entrepreneurial passion contributes to entrepreneurial behavior.
Analysis of Social Media-Based Digital Marketing and Brand Image on Buying Interest in ESQA Local Cosmetic Products Fanysa Septiani; Asep Muhamad Ramdan; R. Deni Muhammad Danial
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3221

Abstract

The phenomenon of rapid growth of the cosmetics industry in Indonesia can be seen from the increase in the number of cosmetics companies and product exports. The purpose of this study is to analyze the effect of social media-based digital marketing and brand image on buying interest in ESQA local cosmetic products. The method used is quantitative with descriptive and associative approaches. Data were collected through observation, interviews, questionnaires, and literature studies, with a population of generation Z in Sukabumi City and a sample of 180 respondents. Data analysis used multiple correlation, coefficient of determination, F test, multiple linear regression, and T test. The results showed that digital marketing and brand image have a significant influence on purchase intention. The multiple correlation coefficient of 0.907 shows a very strong relationship between the independent and dependent variables. The coefficient of determination of 82,3% shows the significant contribution of digital marketing and brand image to purchase intention. The F test shows the significant effect of the independent variables simultaneously on purchase intention. Multiple linear regression shows that each unit increase in digital marketing and brand image increases purchase intention by 0.398 and 0.679, respectively. The T test shows that digital marketing and brand image partially have a significant effect on buying interest in ESQA products. In conclusion, effective digital marketing strategy and strong brand image are very important in increasing purchase intention of local cosmetic products, especially ESQA, among generation Z in Sukabumi City.
Analysis of Entrepreneurial Orientation on Business Performance through Competitive Advantage as a Mediating Variable Aini Yahmardiana; R. Deni Muhammad Danial; Resa Nurmala
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3242

Abstract

This study aims to determine the mediating effect of competitive advantage in the relationship of entrepreneurial orientation to business performance. The research method used in this research is quantitative research method with associative descriptive approach. The sample technique used was saturated sample by distributing questionnaires to 100 skincare and cosmetic stores in Sukabumi and the data analysis technique was Structural Equation Modeling (SEM) with the help of PLS software. The results of this study indicate that Skincare and Cosmetic Stores in Sukabumi have succeeded in building entrepreneurial orientation, competitive advantage and good business performance in Skincare and Cosmetic Stores in Sukabumi. Entrepreneurial orientation has a direct and significant effect on competitive advantage, competitive advantage has a direct and significant effect on business performance and excellence mediates effectively in the leadership relationship of entrepreneurial orientation to business performance. The direct relationship effect of entrepreneurial orientation on business performance is smaller than the indirect effect. Thus, it can be concluded that competitive advantage acts as a mediating relationship between entrepreneurial orientation and business performance.
Co-Authors Aini Yahmardiana Asep Muhamad Ramdan Ezzani Maulaniya Ashohwa Fanysa Septiani Kokom Komariah Nevi Afriani Afriani Resa Nurmala Yanti Lestari Pujiastuti