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All Journal Journal of Business Economics and Management Jurnal Cendekia Ilmiah
Zahra Asyifa
Universitas Pembangunan Jaya
Humanities Economics, Econometrics & Finance Social Sciences

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Perubahan Strategis di Perusahaan Fujifilm: Analisis Strategi Manajemen Perubahan Melalui Kotter's 8 Step Change Model untuk Meningkatkan Kinerja dan Inovasi Nadia Jasmine; Guntur Haludin; Marcelina Putri Widayanto; Zahra Asyifa; Shanata Putri Martiza; Dewi Swangsa
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.6865

Abstract

Fujifilm, which was founded in 1934, faced major challenges due to a significant decline in its photographic film business along with the development of digital technology. From contributing 60% of sales in 2000, this sector shrank to less than 10% in 2010. To survive and develop in the digital era, Fujifilm succeeded in carrying out a strategic transformation by shifting its business focus from photographic film to the pharmaceutical, cosmetics and digital technology sectors, and create new innovations. This research aims to analyze Fujifilm's transformation efforts using Kotter's 8 Step Change Model as a framework. The research method used is qualitative literature study using several sources in the form of e-books, industry articles and related publications. The research results show that Fujifilm's success in change management lies in their ability to adapt and innovate continuously, as well as building a corporate culture that encourages openness and transparency.
Perencanaan Tenaga Kerja dan Kompensasi Stratejik Yang Meningkatkan Kepuasan Kerja Karyawan: Studi Pustaka Media Mainstream Shanata Putri Martiza; Zahra Asyifa
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 2 (2025): Oktober - Desember
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to examine the role of workforce planning and strategic compensation in enhancing employee job satisfaction based on a literature review of mainstream media sources. Current labor issues reported in national media highlight increasing job dissatisfaction, high turnover rates, workload imbalance, and demands for fairer compensation, emphasizing the urgency of integrating workforce planning and compensation strategies in modern organizational management. This research applies a qualitative approach through document analysis by collecting data from mainstream media publications and relevant academic sources that reported employment-related topics between 2020 and 2025. The findings reveal that well-structured workforce planning contributes to more effective task distribution and a greater sense of job security, while strategic compensation, both financial and non-financial, significantly increases motivation and employee recognition. In conclusion, the synergy between workforce planning and strategic compensation becomes a determinant factor in achieving sustainable job satisfaction, enabling organizations to create a productive, healthy, and competitive working environment.
Co-Authors Dewi Swangsa Guntur Haludin Marcelina Putri Widayanto Nadia Jasmine Shanata Putri Martiza Shanata Putri Martiza