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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan INJURITY: Journal of Interdisciplinary Studies
Annisa Ratu
Universitas Pamulang
Arts Humanities Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Utilization of Instagram Social Media in Marketing Assisted MSME Products in Ciater Village, South Tangerang Ratna Komala; Annisa Ratu; Bagus Anggoro Prasetyo
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 8 No 4 (2024): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (November)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v8i4.7316

Abstract

In running their business, the Micro, Small and Medium Enterprises (MSME) group under the supervision of the Ciater sub-district, in South Tangerang still uses traditional methods, and does not yet know and utilize social media, such as Instagram. Even though Instagram can promote businesses with the potential to reach a wider and more interesting audience because users can share photos, videos and integrate them with social networks such as Twitter and Facebook. Through socialization and outreach activities on the importance of using Instagram to MSME business actors in Ciater Village, South Tangerang City, which is carried out in Community Service activities, Pamulang University, it is hoped that there will be a transfer of knowledge and strategies for using social media to market MSME products. The activity method in the form of training is carried out interactively, starting with a presentation of material related to the benefits of Instagram in marketing MSME products, followed by questions and answers and ending with direct practice by participants, such as techniques for operating Instagram via participants' cellphones. The results of this counseling can directly motivate them to immediately create an Instagram account and they can start by making a product marketing plan via Instagram.
Government Communication Strategies in Combating Online Gambling in Indonesia Virna Estriana; Annisa Ratu
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 10 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i10.1111

Abstract

Online gambling has become one of the biggest challenges faced by the Indonesian government in recent decades. This study uses a qualitative approach with a case study design to analyze the government's communication strategy in combating online gambling in Indonesia. Data were collected through in-depth interviews with online gambling victims, conducted directly and via the Zoom and Google Meet platforms. Thematic analysis techniques were used to analyze data. The results show that the communication strategies of the government in tackling online gambling have not been fully effective, mainly due to limitations in message delivery, use of communication channels, and enforcement of regulations. It is hoped that through this collaborative approach, the prevalence of online gambling can be significantly reduced, and the community can be better protected from its negative impacts. This research is expected to serve as a reference for future studies in the fields of communication, law, and public policy related to online gambling.
Co-Authors Bagus Anggoro Prasetyo Estriana, Virna Ratna Komala