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All Journal Sanskara Manajemen dan Bisnis Jurnal Ekonomi dan Kewirausahaan West Science West Science Accounting and Finance West Science Social and Humanities Studies
Helda Yusita
STIE Triguna Tangerang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Green Marketing Dynamics in the Food and Beverage Product Sector: A Bibliometric Analysis of the Influence on Consumer Loyalty Loso Judijanto; Ahmad Sholikin; Weni Indah Doktri Agus Tapaningsih; Eva Desembrianita; Helda Yusita
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1332

Abstract

This bibliometric study explores the evolution and dynamics of green marketing within the food and beverage industry, with a specific focus on its influence on customer loyalty. Utilizing VOSviewer for network visualizations, the research maps the interconnectedness of key themes and authors over a significant period, highlighting the transition from traditional sustainability practices to more sophisticated, consumer-focused strategies that integrate service quality, customer satisfaction, and relationship marketing. The study reveals an evolving landscape where foundational marketing principles merge with modern green marketing needs, emphasizing the importance of genuine, consumer-centric approaches in fostering customer loyalty. The findings advocate for an interdisciplinary approach in research and suggest directions for future studies to further examine the empirical impacts of green marketing strategies, the role of digital technologies, and the global scalability of these practices.
Pola dan Arah Penelitian Servant Leadership: Sebuah Analisis Bibliometrik Loso Judijanto; Helda Yusita
Sanskara Manajemen Dan Bisnis Vol. 4 No. 02 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i02.779

Abstract

Penelitian ini bertujuan untuk menganalisis pola dan arah perkembangan penelitian mengenai Servant Leadership melalui pendekatan bibliometrik. Data penelitian diperoleh dari basis data Scopus dengan rentang waktu publikasi yang relevan, kemudian dianalisis menggunakan perangkat lunak VOSviewer untuk mengidentifikasi struktur pengetahuan, tren penelitian, serta hubungan antar kata kunci. Hasil analisis menunjukkan bahwa Servant Leadership merupakan tema yang berkembang pesat dengan fokus utama pada hubungan antara kepemimpinan dan perilaku organisasi, seperti kepuasan kerja, keterlibatan karyawan, dan komitmen organisasi. Visualisasi jaringan mengungkap adanya beberapa klaster utama yang mencerminkan dimensi konseptual, aplikasi dalam sektor publik, serta pendekatan psikologis dalam penelitian. Analisis temporal menunjukkan adanya pergeseran fokus dari tema dasar seperti etika dan manajemen menuju isu-isu kontemporer seperti psychological safety, burnout, dan work engagement. Sementara itu, analisis kepadatan menunjukkan bahwa meskipun tema inti telah banyak diteliti, masih terdapat peluang pengembangan pada topik-topik seperti inovasi, pemberdayaan psikologis, dan konteks lintas budaya. Penelitian ini memberikan kontribusi dalam memetakan lanskap intelektual Servant Leadership serta menawarkan arah penelitian masa depan yang lebih integratif dan kontekstual.
Bibliometric Analysis of Green Investment in Electric Vehicles Loso Judijanto; Helda Yusita
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2942

Abstract

The present study conducts a bibliometric review of scholarly work related to green investment for electric vehicles (EVs). The main objective of the review is to provide an insight into the knowledge base of green investment in EVs in terms of the intellectual structure, theme evolution, and international collaboration. Bibliographic information collected from the Scopus database is analyzed using bibliometric techniques including co-occurrence, co-authorship, co-citation, and density analysis. Results demonstrate that the knowledge base is predominantly organized in three domains, which are: EV technological advancement (focusing on battery system and charging infrastructure development); green investment mechanisms and policy (such as subsidy programs, ESG integration, and corporate governance); and the transition towards sustainability (covering topics of renewable energy systems, such as hydrogen and solar energy). In terms of citation analysis, foundational studies cover the topic of lithium battery recycling, EV infrastructure development, and EV battery system development, whereas recent papers are concerned with system integration, decarbonization approaches, and multi-energy mobility ecosystem
Analysis of Human Capital Accounting and Intellectual Capital on Financial Performance in Technology Companies in Indonesia Suparjiman Suparjiman; Helda Yusita
West Science Accounting and Finance Vol. 4 No. 02 (2026): West Science Accounting and Finance
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsaf.v4i02.2979

Abstract

This study examines the influence of human resources and intellectual capital accounting on the financial performance of technology companies in Indonesia. The increasing dependence of technology companies on employee competence, organizational knowledge, innovation, information systems, and stakeholder relationships highlights the importance of intangible resources in supporting sustainable business performance. This study employed a quantitative research design using primary data collected through a structured questionnaire measured on a five-point Likert scale. A total of 175 respondents from technology companies in Indonesia participated in the study. The data were analyzed using SPSS version 25 through descriptive statistics, validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial t-tests, simultaneous F-tests, and the coefficient of determination. The results showed that human resources had a positive and significant effect on financial performance. Intellectual capital accounting also had a positive and significant effect on financial performance. Simultaneously, human resources and intellectual capital accounting significantly influenced financial performance, as indicated by an F-value of 72.184 and a significance value below 0.001. The R-square value of 0.457 indicates that the two independent variables explain 45.7% of the variation in financial performance. These findings demonstrate that employee capabilities and systematic intellectual capital accounting practices are essential for improving profitability, operational efficiency, revenue growth, and financial sustainability in Indonesian technology companies.
Kinerja Startup EdTech dalam Ekosistem Pendidikan Digital: Integrasi Innovation Capability, Digital Leadership, dan Market Orientation di Indonesia Arief Yanto Rukmana; Helda Yusita; Dila Padila Nurhasanah
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 03 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i03.3777

Abstract

Studi ini meneliti pengaruh kemampuan inovasi, kepemimpinan digital, dan orientasi pasar terhadap kinerja startup Teknologi Pendidikan (EdTech) di Indonesia. Studi ini dimotivasi oleh meningkatnya pentingnya kemampuan organisasi dalam memungkinkan perusahaan EdTech untuk merespons perubahan teknologi yang cepat, pergeseran ekspektasi pelanggan, dan persaingan yang semakin ketat dalam ekosistem pendidikan digital. Desain penelitian kuantitatif eksploratif digunakan dengan menggunakan survei lintas sektoral. Data dikumpulkan dari 200 pendiri, manajer, supervisor, pemimpin tim, dan karyawan profesional yang bekerja di startup EdTech Indonesia. Instrumen penelitian terdiri dari item kuesioner terstruktur yang diukur menggunakan skala Likert lima poin. Data dianalisis menggunakan IBM SPSS Statistics versi 25 melalui statistik deskriptif, pengujian validitas dan reliabilitas, pengujian asumsi klasik, korelasi Pearson, regresi linier berganda, uji-t, uji-F, dan koefisien determinasi. Hasil menunjukkan bahwa kemampuan inovasi memiliki pengaruh positif dan signifikan terhadap kinerja startup EdTech. Kepemimpinan digital juga memiliki pengaruh positif dan signifikan. Orientasi pasar menghasilkan pengaruh terkuat. Secara bersamaan, ketiga variabel tersebut secara signifikan memengaruhi kinerja startup, seperti yang ditunjukkan oleh nilai F sebesar 107,506 dan nilai signifikansi 0,000. Model ini menjelaskan 62,2% variasi dalam kinerja startup EdTech. Temuan ini menunjukkan bahwa kinerja berkelanjutan dalam ekosistem pendidikan digital bergantung pada integrasi inovasi berkelanjutan, kepemimpinan yang kompeten secara digital, dan daya tanggap yang kuat terhadap kebutuhan pelanggan dan pasar.
Co-Authors Ahmad Sholikin Arief Yanto Rukmana Dila Padila Nurhasanah Eva Desembrianita Loso Judijanto Suparjiman Suparjiman Weni Indah Doktri Agus Tapaningsih