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p-Index From 2021 - 2026
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All Journal Sanskara Manajemen dan Bisnis West Science Social and Humanities Studies
Helda Yusita
STIE Triguna Tangerang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Green Marketing Dynamics in the Food and Beverage Product Sector: A Bibliometric Analysis of the Influence on Consumer Loyalty Loso Judijanto; Ahmad Sholikin; Weni Indah Doktri Agus Tapaningsih; Eva Desembrianita; Helda Yusita
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1332

Abstract

This bibliometric study explores the evolution and dynamics of green marketing within the food and beverage industry, with a specific focus on its influence on customer loyalty. Utilizing VOSviewer for network visualizations, the research maps the interconnectedness of key themes and authors over a significant period, highlighting the transition from traditional sustainability practices to more sophisticated, consumer-focused strategies that integrate service quality, customer satisfaction, and relationship marketing. The study reveals an evolving landscape where foundational marketing principles merge with modern green marketing needs, emphasizing the importance of genuine, consumer-centric approaches in fostering customer loyalty. The findings advocate for an interdisciplinary approach in research and suggest directions for future studies to further examine the empirical impacts of green marketing strategies, the role of digital technologies, and the global scalability of these practices.
Pola dan Arah Penelitian Servant Leadership: Sebuah Analisis Bibliometrik Loso Judijanto; Helda Yusita
Sanskara Manajemen Dan Bisnis Vol. 4 No. 02 (2026): Sanskara Manajemen dan Bisnis (SMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/smb.v4i02.779

Abstract

Penelitian ini bertujuan untuk menganalisis pola dan arah perkembangan penelitian mengenai Servant Leadership melalui pendekatan bibliometrik. Data penelitian diperoleh dari basis data Scopus dengan rentang waktu publikasi yang relevan, kemudian dianalisis menggunakan perangkat lunak VOSviewer untuk mengidentifikasi struktur pengetahuan, tren penelitian, serta hubungan antar kata kunci. Hasil analisis menunjukkan bahwa Servant Leadership merupakan tema yang berkembang pesat dengan fokus utama pada hubungan antara kepemimpinan dan perilaku organisasi, seperti kepuasan kerja, keterlibatan karyawan, dan komitmen organisasi. Visualisasi jaringan mengungkap adanya beberapa klaster utama yang mencerminkan dimensi konseptual, aplikasi dalam sektor publik, serta pendekatan psikologis dalam penelitian. Analisis temporal menunjukkan adanya pergeseran fokus dari tema dasar seperti etika dan manajemen menuju isu-isu kontemporer seperti psychological safety, burnout, dan work engagement. Sementara itu, analisis kepadatan menunjukkan bahwa meskipun tema inti telah banyak diteliti, masih terdapat peluang pengembangan pada topik-topik seperti inovasi, pemberdayaan psikologis, dan konteks lintas budaya. Penelitian ini memberikan kontribusi dalam memetakan lanskap intelektual Servant Leadership serta menawarkan arah penelitian masa depan yang lebih integratif dan kontekstual.
Bibliometric Analysis of Green Investment in Electric Vehicles Loso Judijanto; Helda Yusita
West Science Social and Humanities Studies Vol. 4 No. 06 (2026): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v4i06.2942

Abstract

The present study conducts a bibliometric review of scholarly work related to green investment for electric vehicles (EVs). The main objective of the review is to provide an insight into the knowledge base of green investment in EVs in terms of the intellectual structure, theme evolution, and international collaboration. Bibliographic information collected from the Scopus database is analyzed using bibliometric techniques including co-occurrence, co-authorship, co-citation, and density analysis. Results demonstrate that the knowledge base is predominantly organized in three domains, which are: EV technological advancement (focusing on battery system and charging infrastructure development); green investment mechanisms and policy (such as subsidy programs, ESG integration, and corporate governance); and the transition towards sustainability (covering topics of renewable energy systems, such as hydrogen and solar energy). In terms of citation analysis, foundational studies cover the topic of lithium battery recycling, EV infrastructure development, and EV battery system development, whereas recent papers are concerned with system integration, decarbonization approaches, and multi-energy mobility ecosystem
Co-Authors Ahmad Sholikin Eva Desembrianita Loso Judijanto Weni Indah Doktri Agus Tapaningsih