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All Journal West Science Interdisciplinary Studies Mutiara: Jurnal Penelitian dan Karya Ilmiah West Science Social and Humanities Studies
Weni Indah Doktri Agus Tapaningsih
Universitas Bondowoso
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java RR Roosita Cindrakasih; Halek Mu'min; Jumui Jumui; Eva Yuniarti Utami; Weni Indah Doktri Agus Tapaningsih
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
Green Marketing Dynamics in the Food and Beverage Product Sector: A Bibliometric Analysis of the Influence on Consumer Loyalty Loso Judijanto; Ahmad Sholikin; Weni Indah Doktri Agus Tapaningsih; Eva Desembrianita; Helda Yusita
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1332

Abstract

This bibliometric study explores the evolution and dynamics of green marketing within the food and beverage industry, with a specific focus on its influence on customer loyalty. Utilizing VOSviewer for network visualizations, the research maps the interconnectedness of key themes and authors over a significant period, highlighting the transition from traditional sustainability practices to more sophisticated, consumer-focused strategies that integrate service quality, customer satisfaction, and relationship marketing. The study reveals an evolving landscape where foundational marketing principles merge with modern green marketing needs, emphasizing the importance of genuine, consumer-centric approaches in fostering customer loyalty. The findings advocate for an interdisciplinary approach in research and suggest directions for future studies to further examine the empirical impacts of green marketing strategies, the role of digital technologies, and the global scalability of these practices.
The Effect of Innovation in Waste Management and Sustainable Packaging on Perceived Value and Consumer Satisfaction in the Snack Food Industry in East Java Mohammad Gifari Sono; Budi Sulistiyo Nugroho; Weni Indah Doktri Agus Tapaningsih; Yendri Deswin
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1358

Abstract

This study investigates the impact of waste management innovation and environmentally friendly packaging on perceived value and consumer satisfaction in the snack food industry in East Java. Utilizing a quantitative approach, data were collected from 170 respondents using a Likert scale (1-5). The analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that both waste management innovation and sustainable packaging positively affect perceived value and consumer satisfaction, with sustainable packaging having a stronger influence on satisfaction. Additionally, perceived value mediates the relationship between sustainability initiatives and consumer satisfaction. These results underscore the importance of adopting visible and impactful sustainability practices to enhance customer perceptions and loyalty. Snack food manufacturers are encouraged to prioritize eco-friendly packaging while communicating the broader benefits of waste management innovations to consumers.
Saluran Pemasaran Peterseli (Petroselinum crispum, L) di Kecamatan Sabangau Kota Palangkaraya Kalimantan Tengah Weni Indah Doktri Agus Tapaningsih
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 1 No. 6 (2023): Desember: Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v1i6.1126

Abstract

Parsley was almost similary with celery that its leaves could consumed. A lot of parsley often found in Sabangau district Palangkaraya town Central Borneo. That was marketing agency role in this case. According to this matter it was needed parsley marketing role in Sabangau district Palangkaraya town Central Borneo. This research had for about august until september 2024 to be done. This research was descriptif analitic research that purposive sampling with snowball sampling to collected data. The result of this research found that there was 4 marketing agency in parsley marketing role, namely parsley peasent, wholesaler, retailer and consumer and 3 marketing role in parsley marketing, consist of marketing role I, II and III.
Co-Authors Ahmad Sholikin Budi Sulistiyo Nugroho Eva Desembrianita Eva Yuniarti Utami Halek Mu'min Helda Yusita Jumui Loso Judijanto Mohammad Gifari Sono Muharrofah Nur Safitri RR Roosita Cindrakasih Supriyanto Yendri Deswin