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All Journal Journal of Economic, Bussines and Accounting (COSTING) West Science Interdisciplinary Studies Mutiara: Jurnal Penelitian dan Karya Ilmiah Social Science Academic West Science Social and Humanities Studies
Weni Indah Doktri Agus Tapaningsih
Universitas Bondowoso
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Effect of Digital Marketing Strategy, Brand Trust, and Customer Expectations on Online Purchasing Decisions on E-Commerce in West Java RR Roosita Cindrakasih; Halek Mu'min; Jumui Jumui; Eva Yuniarti Utami; Weni Indah Doktri Agus Tapaningsih
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.726

Abstract

This study investigates the impact of digital marketing strategy, brand trust, and customer expectations on online purchase decisions in the e-commerce sector in West Java, Indonesia. Through quantitative analysis involving 145 respondents, data was collected using a structured questionnaire to measure the specified constructs. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) was used to analyse the relationships between variables. Drawing upon theoretical frameworks and empirical evidence, hypotheses are formulated to investigate the relationships between digital marketing strategy, brand trust, customer expectations, and online purchasing decisions. The findings contribute to a deeper understanding of consumer behaviour in digital marketplaces and offer actionable insights for businesses aiming to optimise their marketing strategies and increase consumer engagement in the e-commerce sector in West Java.
Green Marketing Dynamics in the Food and Beverage Product Sector: A Bibliometric Analysis of the Influence on Consumer Loyalty Loso Judijanto; Ahmad Sholikin; Weni Indah Doktri Agus Tapaningsih; Eva Desembrianita; Helda Yusita
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1332

Abstract

This bibliometric study explores the evolution and dynamics of green marketing within the food and beverage industry, with a specific focus on its influence on customer loyalty. Utilizing VOSviewer for network visualizations, the research maps the interconnectedness of key themes and authors over a significant period, highlighting the transition from traditional sustainability practices to more sophisticated, consumer-focused strategies that integrate service quality, customer satisfaction, and relationship marketing. The study reveals an evolving landscape where foundational marketing principles merge with modern green marketing needs, emphasizing the importance of genuine, consumer-centric approaches in fostering customer loyalty. The findings advocate for an interdisciplinary approach in research and suggest directions for future studies to further examine the empirical impacts of green marketing strategies, the role of digital technologies, and the global scalability of these practices.
The Effect of Innovation in Waste Management and Sustainable Packaging on Perceived Value and Consumer Satisfaction in the Snack Food Industry in East Java Mohammad Gifari Sono; Budi Sulistiyo Nugroho; Weni Indah Doktri Agus Tapaningsih; Yendri Deswin
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1358

Abstract

This study investigates the impact of waste management innovation and environmentally friendly packaging on perceived value and consumer satisfaction in the snack food industry in East Java. Utilizing a quantitative approach, data were collected from 170 respondents using a Likert scale (1-5). The analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that both waste management innovation and sustainable packaging positively affect perceived value and consumer satisfaction, with sustainable packaging having a stronger influence on satisfaction. Additionally, perceived value mediates the relationship between sustainability initiatives and consumer satisfaction. These results underscore the importance of adopting visible and impactful sustainability practices to enhance customer perceptions and loyalty. Snack food manufacturers are encouraged to prioritize eco-friendly packaging while communicating the broader benefits of waste management innovations to consumers.
Saluran Pemasaran Peterseli (Petroselinum crispum, L) di Kecamatan Sabangau Kota Palangkaraya Kalimantan Tengah Weni Indah Doktri Agus Tapaningsih
Mutiara : Jurnal Penelitian dan Karya Ilmiah Vol. 1 No. 6 (2023): Desember: Mutiara : Jurnal Penelitian dan Karya Ilmiah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/mutiara.v1i6.1126

Abstract

Parsley was almost similary with celery that its leaves could consumed. A lot of parsley often found in Sabangau district Palangkaraya town Central Borneo. That was marketing agency role in this case. According to this matter it was needed parsley marketing role in Sabangau district Palangkaraya town Central Borneo. This research had for about august until september 2024 to be done. This research was descriptif analitic research that purposive sampling with snowball sampling to collected data. The result of this research found that there was 4 marketing agency in parsley marketing role, namely parsley peasent, wholesaler, retailer and consumer and 3 marketing role in parsley marketing, consist of marketing role I, II and III.
Arabica Coffee Farmer Behaviour Model on Sustainability Coffee Farming In Bondowoso Regency : A Relationship Between Entrepreneurial Behaviour, Agricultural Business Of Management And Green Agriculture Practice Weni Indah Doktri Agus Tapaningsih; Eko Soemarjono; Hosaini Hosaini
Social Science Academic Vol. 3 No. 2 (2025)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.9921

Abstract

This research is aim to know the relationship between entreprenerial behaviour, agriultural business of management and green agricuture practice on Agribusiness Arabica Coffee in Bondowoso Regency. This research is quantitative assosiative research. This research conducted 100 repondents of arabika coffee farmer java ijen raung in Bondowoso Regency.This research use purposive sampling technique. This study use Smart-PlS Anlysis. The result of this research is that Entrepreneurial Behaviour (EB) and Agriculural of Business Management (AM) have a significant influence on the success of Arabica Smallholder Coffee Farming (AS) in Bondowoso Regency and Entrepreneurial Behaviour (EB) and Agricultural of Business Management (AM) have no significant effect on the sustainability of Arabica smallholder coffee farming (ASUS) in Bondowoso regency.
MODEL STRUKTURAL PERILAKU PETANI PADA KEBERHASILAN DAN KEBERLANJUTAN USAHATANI KOPI RAKYAT ARABIKA: HUBUNGAN JIWA WIRAUSAHA, MANAJEMEN AGRIBISNIS MELALUI PENERAPAN PERTANIAN HIJAU STUDI KASUS DI KABUPATEN BONDOWOSO Weni Indah Doktri Agus Tapaningsih; Eko Soemarjono
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 3 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/0hpa7f98

Abstract

Usahatani kopi rakyat arabika Kabupaten Bondowoso merupakan usahatani kopi yang membudidayakan kopi jenis arabika pada lereng Pegunungan Ijen dan Raung atau sering dikenal dengan Kopi Java Ijen Raung. Usahatani kopi rakyat arabika ini dikelola dengan sistem pertanian hijau (green agriculture). Usahatani kopi rakyat arabika ini dikelola dari nenek moyang. Saat ini usahatani kopi rakyat arabika kebanyakan dikelola oleh anak muda. Namun meski menerapkan sistem pertanian hijau dan dikelola anak muda belum bisa dipastikan di lapang sejauhmana keberhasilan dan keberlanjutan usahatani kopi Arabika ini. Penelitian ini bertujuan untuk mengetahui pengaruh Jiwa wirausaha dan menajemen agribisnis melalui peran green agriculture terhadap keberhasilan dan keberlanjutan usahatani kopi rakyat arabika. Penelitian ini tergolong jenis penelitian kuantitatif. Adapun teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling. Jumlah sampel yang diperkirakan akan dijadikan sampel adalah 100 responden. Penelitian ini menggunakan analisis data Partial Lead Square (PLS) dengan bantuan aplikasi software SMART-PLS.
Co-Authors Ahmad Sholikin Budi Sulistiyo Nugroho Eko Soemarjono Eva Desembrianita Eva Yuniarti Utami Halek Mu'min Helda Yusita Hosaini Hosaini Jumui Loso Judijanto Mohammad Gifari Sono Muharrofah Nur Safitri RR Roosita Cindrakasih Supriyanto Yendri Deswin