Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Melani Milano Bombing Sulle
a:1:{s:5:"en_US";s:36:"Universitas Kristen Indonesia Toraja";}
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Pelayanan Dan Kelengkapan Produk Terhadap Minat Beli Konsumen Pada Toko Pelangi Kosmetik Melani Milano Bombing Sulle; Dina Ramba; Lisa Kurniasari Wibisono
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4467

Abstract

The Influence of Service Quality and Product Completeness on Consumer Purchase Interest at the Pelangi Cosmetic Store. This research aims to determine the effect of service quality and product completeness on consumer buying interest at Pelangi Kosmetik stores. The data collection procedures for this research are: observation, questionnaires and documentation. The method used in this research is the Quantitative Method using the Multiple Linear Regression method and processed using SPSS 26. This research was conducted at the Pelangi cosmetics shop in Rantepao, with a sample size of 111 respondents. The technique that researchers used in sampling was accidental sampling. The results of calculations using the t test on the service quality variable t count > t table with a value of (20,020) > (2,361) and on the product completeness variable t count > t table with a value of (-10,737) < (2,361). The conclusion of this research is that service quality has a positive influence and has a significant influence on consumer buying interest. Product completeness has a negative influence and has an insignificant influence on consumer buying interest at the Pelangi cosmetics shop in Dirantepao
Co-Authors Dina Ramba' Lisa Kurniasari Wibisono