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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ekonomi Jurnal Bisnis Mahasiswa Jurnal Pajak dan Bisnis (Journal of Tax and Business) Indonesian Collaboration Journal of Community Services (ICJCS) Jurnal Manajemen Widya Amerta Proceeding of The International Conference on Economics and Business Jurnal Manajemen dan Bisnis Transformasi: Journal of Economics and Business Management Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Kabar Masyarakat Influence: International Journal of Science Review Ardhi: Jurnal Pengabdian dalam Negri Nusantara Mengabdi kepada Negeri Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ekonomi, Manajemen, Akuntansi
Lisa Kurniasari Wibisono
Prodi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

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PERAN ENDORSER TERHADAP BRAND ATTITUDE DAN PERILAKU PEMBELIAN ONLINE: STUDI KASUS UMKM DI KOTA RANTEPAO, TORAJA UTARA, SULAWESI SELATAN Lisa Kurniasari Wibisono; Mince Batara
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 4 (2021): FairValue : Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.7 KB) | DOI: 10.32670/fairvalue.v4i4.828

Abstract

Promotions carried out by an endorser through social media such as Instagramare not only used by large companies in their marketing activities, but can alsobe used to market products from local MSME brands to increase product salesonline. Based on the stimulus-organism-response (SOR) paradigm, this studywill examine the role of endorsers in brand marketing and online buyingbehavior in the context of MSMEs in the Rantepao City area, North Toraja,South Sulawesi. Based on the number of variables and indicators used in thisstudy, a representative sample approach was used in sampling, so the numberwas 80 to 160 respondents. Purposive sampling technique which is part of thenon-probability sampling technique will be used to determine the respondentswho are the sample. During the study, a set of questionnaires with 5 Likert scaleanswer choices will be given to the target respondents as the primary datasource. After the research data is obtained, the data will then be analyzed forvalidity and reliability tests. After the data is found to be valid and reliable, thepartial least squares (PLS) analysis method will be used to test the proposedhypothesis. Statistical analysis carried out includes: evaluation of the outer andinner models. The expected results and outputs in this study are to producereferences for MSME business actors in carrying out business activities that useendorsers as a way to strengthen brand attitudes when consumers make onlinepurchasing decisions. The results of this study are at TKT 2. The results obtainedfrom this research will be published in the Accredited National Journal: Journalof Business Economics, State University of Malang Accredited Sinta 4 with pISSN: 0853-7283 and e-ISSN: 2528-0503 as Mandatory Outcomes. accepted andSinta 3 Accredited Petra Christian University Marketing Management Journalwith p-ISSN: 1907235X and e-ISSN: 1907235X as additional outputs submitted.And the 2021 National Seminar on Management and Business Economics(SNMEB) as Additional Outcomes.
Business Competition in the Era of Technology: Shifting the 4P to 4C Lisa Kurniasari Wibisono; Isak Pasulu
Proceeding of The International Conference on Economics and Business Vol. 1 No. 2 (2022): Proceeding of The International Conference on Economics and Business
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (97.157 KB) | DOI: 10.55606/iceb.v1i2.113

Abstract

Micro, small and medium enterprises (MSMEs) play a vital role in economic development and growth, especially in Indonesia. It is widely recognized that MSMEs are very important be-cause of their main characteristics that distinguish them from large enterprises, especially because MSMEs are labour-intensive enterprises, exist in all locations, especially in rural areas, are more dependent on local raw materials, and are the main providers of goods and services. Along with the development of the mindset of the community, the majority of MSME actors have also changed their mindset in determining the marketing strategy used, from product orientation, consumer orientation, value orientation, technology orientation and to build the super smart society. Business digitalization also evolve the marketing mix from 4P (product, place, price and promotion) to 4C (co-creation, currency, communal activation, and conversation). However, there are barriers in the face of digitalization economy, including technology adoption and cyber-crime.
Tongkonan as a Digital Community Literature Center: Empowerment of the Youth Generation of Lembang Lempo Poton, North Toraja Lisa Kurniasari Wibisono
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6805

Abstract

Children from the alpha generation were born among the widespread use of technology along with the entry of the industrial revolution 4.0. The interaction that occurs intensively between the alpha generation and various technological equipment, makes this generation naturally have a much higher technology acceptance ability than their parents from the previous generation. Therefore, encouraging the creation of a digitally minded young generation was chosen as one of the programs in the UKI Toraja Student Community Service Program Class XXXVIII which was held in Lembang Lempo Poton, Rindingallo District, North Toraja Regency, South Sulawesi Province. In the program, the use of Tongkonan to be directed as a digital literacy center for indigenous peoples is also expected to be useful in creating a digital-minded community of children. The development of Tongkonan towards a digital literacy center for the local indigenous community is not an easy thing, because it requires not only the participation of the campus community but also a large role from the local government, especially the North Toraja Regency government of Rindingalo.
TONGKONAN SEBAGAI PUSAT LITERASI PENUNJANG PEMBELAJARAN BAGI SISWA DIDIK DI KELURAHAN PANGALA Olivia Devi Y. Pompeng; Rahma G. Tammu; Elisabet Pali; Astriwati Biringkanae; Lisa Kurniasari Wibisono
Indonesian Collaboration Journal of Community Services Vol. 3 No. 1 (2023): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v3i1.108

Abstract

Pangala' is one of the Villages in North Toraja South Sulawesi, Pangala' Village, Rindingallo District has 4 Neighborhoods namely, Tanga Tondok Neighborhood, Batan Pa'pararukan, Tondon Pasar, and Tandungallang Neighborhood. In the Pangala sub-district, livelihoods are the main focus of the community so that education for children is no longer given full attention. In addition, the increasingly developing science of technology is also one of the causes of society no longer prioritizing education for children. Therefore, this time the community service is holding a teaching and learning process program in Tongkonan with the method of implementation, namely by outreach to the community and students to invite each other to take part in the learning process with the concept of learning while playing which will be carried out in approximately 2 months. carry out 3 times a week in the Tondok Stairs environment. This work program had a very good impact on students and even parents in Pangala Village where the teaching and learning process ran smoothly and was enthusiastically welcomed by students in following the teaching and learning process with the concept of learning while playing by utilizing Tongkonan as one of the learning supports
Strategic Design of Indigenous Community Economic Development in North Toraja Regency in Accelerating National Development Randi Tangdialla; Lisa Kurniasari Wibisono; Iindarda S. Panggalo
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 4 No. 2 (2022): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indigenous peoples are essential agents of change to achieve sustainable economic development. However, they remain part of the most disadvantaged and marginalized groups, untouched by the outside world. This encourages the government to focus economic development planning on indigenous peoples so that they can empower the community’s economy in various rural areas. This research was conducted to provide recommendations to local governments regarding the economic development of indigenous peoples in the North Toraja region so that they can be realized soon. The results of this study then conclude that there is strong cooperation between the Regional Government of North Toraja Regency and local customs (Tongkonan or To Parenge), recruitment of more experts to provide education and counseling to indigenous peoples in their respective customary territories, and regional development in strategic areas and better spatial planning to support the distribution and promotion of products developed by local indigenous peoples are solutions that can be considered by the Regional Government of North Toraja Regency in accelerating national development.
Analisis Penentuan Harga Pokok Produksi Pada UD. Madina Kecamatan Tondon Kabupaten Toraja Utara Anastasya Sampe Lantang; Astriwati Biringkanae; Lisa Kurniasari Wibisono
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 1 (2023): Juni: Prosiding Seminar Nasional Manajemen dan Ekonomi,
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i1.186

Abstract

Anastasya Sampe Lantang, 2023. Analysis of determining the cist of production at UD. Madina, Tondon District, North Toraja Regency. The cost of production is very influential in calculating the profit and loss of a business, if a business is not careful and not precise in determining the cost of production and in classifying the elements of costs used it can result in losses. Production costs must be properly recorded and calculated correctly so as to produce the right and correct cost of production. The problem of this research is how much is the cost of production at UD. Madina, Tondon District, North Toraja Regency and the objectives to be achieved in this study are to determine the cost of production at UD. Madina. The type of research used in this research is descriptive quantitative research which aims to describe production costs and production costs. Data collection techniques are carried out by collecting data related to research in the field and calculating it using the full costing method. The results of this study concluded that by using the full costing method, for 1 unit of door frame it was Rp. 271,652, for 1 unit of window frame it was Rp. 352,874 and for 1 unit of door it was Rp. 492,974. The profit desired by UD. Madina is 25%, so the selling price for each unit is IDR 490,874 for 1 door frame unit, IDR 339,565 for 1 window frame unit, and IDR 618,717 for 1 door unit.
THE ROLE OF CULTURE ON ENTREPRENEURIAL BEHAVIOR AND PERFORMANCE OF UMKM TANA TORAJA AND NORTH TORAJA DISTRICTS Stefani Marina Palimbong; Lisa Kurniasari Wibisono
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to analyze the relationship between culture and entrepreneurial behavior on the performance of MSMEs in Tana Toraja and North Toraja Regencies. This type of research uses a quantitative approach, data collection is carried out through questionnaires with a Likert scale. The data analysis technique uses path analysis with SPSS 26 and Sobel Test. The number of respondents in this research was 100 MSME actors. Partially, culture has a significant effect on entrepreneurial behavior, culture has a significant effect on entrepreneurial behavior and culture has an indirect effect on the performance of MSMEs through entrepreneurial behavior in Tana Toraja and North Toraja Regencies.
Building Tana Toraja Towards a Smart City Lisa Kurniasari Wibisono; Mey Enggane Limbongan; Dina Ramba
Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i2.1039

Abstract

Tana Toraja is one of the districts located in the northern part of South Sulawesi. Currently, the Tana Toraja District plans to build at least 31 4G cellular network towers in 10 sub-districts to equalize the development of telecommunication infrastructure in the area. Therefore, this research is conducted to provide recommendations to the Tana Toraja District Government regarding the optimization of village development policies using information and communication technology approaches and to encourage the implementation of digital empowerment in public services. The results of this study indicate that the approach that can be used by the Tana Toraja District Government in building towards a smart city includes: developing infrastructure that can support smooth internet connectivity throughout the area and developing public services towards digitalization, such as e-Administration, e-Transportation, e-Health, e-Money, and e-Report. However, the increasing offering of technology-based public services to be developed in the Tana Toraja District will pose significant challenges, particularly in terms of human resources, financing, and data security.
The Effect of Stock Split on Stock Trading Volume and Stock Returns in Companies Listed on the Indonesia Stock Exchange (IDX) in the Years 2020-2023 Defri Agung Sampe; Augustinus Mantong; Lisa Kurniasari Wibisono
Eduvest - Journal of Universal Studies Vol. 4 No. 2 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i2.1058

Abstract

This study aims to determine the effect of stock splits on stock trading volume and stock returns in companies listed on the Indonesian stock exchange. The population in this study were 35 companies, 31 of which were used as samples selected by purposive sampling method. The type of data used is secondary data, with the source of company financial report data which includes stock split data, stock trading volume, and stock returns published on the official website of the Indonesian stock exchange. With an observation period of 5 days before and 5 days after the stock split. The data analysis used is a paired sample difference test, namely the Wilcoxon signed rank-test test because the data is not normally distributed. The results showed that stock splits had no significant effect on stock trading volume with a significance value of 0.387> 0.05 while stock splits had a significant effect on stock returns with a significance value of 0.037 <0.05.
Pengaruh ROA, ROE, EPS, PER, Terhadap Harga Saham Pada Perusahaan Perbankan yang Terdaftar Di Bursa Efek Indonesia Periode 2019-2022 Selbin Limbu Makaba; Agustinus Mantong; Lisa Kurniasari Wibisono
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9074

Abstract

Tujuan dari penelitian ini adalah: 1. Untuk mengetahui apakah terdapat pengaruh Return On Assets terhadap harga saham perusahaan perbankan, 2. Untuk mengetahui apakah terdapat pengaruh Return On Equity terhadap harga saham perusahaan perbankan. , 3. Untuk mengetahui apakah terdapat pengaruh Earning Per Share terhadap harga saham. perusahaan perbankan, 4. Untuk mengetahui apakah terdapat pengaruh Price Earning Ratio terhadap harga saham perusahaan perbankan, 5. Untuk mengetahui apakah terdapat pengaruh secara bersama-sama Return On Assets, Return On Equity, Earning Per Share, dan Variabel Price Earning Ratio terhadap harga saham perusahaan perbankan.Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian sekunder. Sumber laporan keuangan tahunan perusahaan yang terdaftar di Bursa Efek Indonesia. Metode analisis yang digunakan dalam penelitian ini adalah uji asumsi belacu, uji parsial, uji simultan, regresi linier, dan koefisien determinasi. Hasil penelitian ini secara parsial adalah (1) Return On Assets berpengaruh signifikan terhadap harga saham. (2) Return on Equity berpengaruh signifikan terhadap harga saham. (3) Earning Per Share berpengaruh signifikan terhadap harga saham. (4) Price Earning Ratio tidak berpengaruh signifikan terhadap harga saham. Secara simultan Return On Assets, Return On Equity, Earning Per Share, dan Price Earning Ratio berpengaruh signifikan terhadap harga saham terhadap kinerja keuangan perusahaan perbankan.
Co-Authors Abedneigo C. Rambulangi Agustinus Mantong Althon K. Pongtuluran Anastasya Sampe Lantang Ardeli Pasorong Arjuna Paembonan Astriwari Biringkanae Augustinus Mantong Biringkanae, Astriwati Chrismesi Pagiu Defri Agung Sampe Dian Intan Tangkeallo Dina Ramba' Elisabet Pali Gilbert Fakambanan Grace Sriati Mengga Helba Rundupadang Iindarda Sangkung Panggalo Isak Pasulu Ita Rante Pasang Jens Batara Marewa Lino, Parissa Lisudatu, Rahel Swela Marchelin, Marchelin Marinus Ronal Marinus Ronal Melani Milano Bombing Sulle Mey Enggane Limbongan Mince Batara Olivia Devi Yulian Pompeng Paganggi, Yadiel Parinding, Iryanto Rahma Gusmawati Tammu Randi Tangdialla Rivaldo Ridson Selbin Limbu Makaba Simon Ruruk Stefani Marina Palimbong Sulu', Agustinus Tumba, Nensi Westerini Lusdani