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Keterkaitan Kulitas Pelayanan Dengan Kepuasan Pasien dan Loyalitas Pada Layanan Kesehatan Rumah Sakit Kesehatan Diana Pratiwi; Eka Purwanda; Farida Yuliaty
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.5358

Abstract

Pelayanan Kesehatan yang berkualitas akan berdampak positif terhadap kepuasan pasien. Kepuasaan pasien yang positif akan berdampak juga pada peningkatan loyalitas pasien terhadap Rumah Sakit. Tujuan penelitian ini adalah untuk mengetahui ketertarikan kualitas pelayanan dengan kepuasan pasien dan loyalitas pada layanan Kesehatan rumah sakit. Penelitian ini menggunakan metode kualitatif. Kualitas pelayanan memiliki pengaruh yang signifikan dan sangat besar dalam mempengaruhi loyalitas pasien. Semakin baik kualitas pelayanan yang diberikan oleh rumah sakit, semakin tinggi tingkat loyalitas pasien terhadap rumah sakit tersebut. Kemudian, kepuasan pasien memiliki pengaruh yang signifikan dan sangat besar dalam mempengaruhi loyalitas pasien. Tingkat kepuasan pasien terhadap pelayanan rumah sakit menjadi faktor penting dalam membentuk loyalitas pasien.
IMPACT OF E-COMMERCE, HEALTHCARE LOGISTICS, AND CONSUMER TRUST ON MEDICAL PRODUCT SALES Diana Pratiwi; Vip Paramarta; ⁠Farida Yuliaty; Alexandra DeSousa Guterres
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2478

Abstract

In the era of growing digitalization, e-commerce plays an important role in the distribution of medical products, making it easier for consumers to access medicines, medical devices, and supplements through online platforms. This study aims to analyze the influence of e-commerce, healthcare logistics, and consumer trust on medical product sales. E-commerce in the healthcare sector offers easy access and competitive pricing, but also faces challenges related to product authenticity, transaction security, and applicable regulations. One of the key factors in the success of online medical product sales is efficient logistics, including supply chain management and safe delivery of products. Consumer trust is also a key aspect, where consumers must feel confident in product quality and online transaction security. The method used in this research is a literature review to analyze findings from various academic sources related to health e-commerce, logistics, and consumer trust factors. The results show that an efficient logistics system and high consumer trust play a major role in the success of e-commerce in the healthcare sector. This research provides important insights for the development of safer and more efficient medical product e-commerce business strategies and policies in the future.