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All Journal Interdisciplinary Social Studies Jurnal manajemen dan bisnis (Performa)
Mawarta Onida
Politeknik Negeri Jakarta
Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Method of arranging correspondence records in village offices in Jatilawang District, Banyumas Regency Anwar Mustofa; Supriatnoko Supriatnoko; Mawarta Onida; Ni Made Widhi Sugianingsih
Interdisciplinary Social Studies Vol. 3 No. 4 (2024): Regular Issue: July-September 2024
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v3i4.728

Abstract

This study aims to determine the kinds of correspondence records that are managed by village offices, how to store them, how to handle them, and the means used to store them so that the records retrieval is easy so as allowing the data contained in the records as a source of information. Through surveys and observations, the research took place in all village offices in Jatilawang sub-district, Banyumas district, Central Java province. From the results of the survey and observation, the researchers concluded that there are differences from one village office to another in the management of correspondence records. However, there are similarities in the handling of the correspondence records, namely every incoming letter and outgoing letter are recorded first in the agenda book, the village head knows every incoming and outgoing letters because every letter received by the office should be transferred first to the Village Head to be assigned to a certain village staff to execute the purpose of the letter. All records are principally managed by Kaur (kepala Urusan) or staff for mail handling and administration affairs, but Kaur or staff for Kesejahteraan or welfare affairs and Kepala Dusun or staff for human empowerment still retain some correspondence records. Some of the differences in the handling of the correspondence records, namely in the format agenda book, the means used to manage the records, and records arrangement method.
CUSTOMER ENGAGEMENT AND WILLINGNESS TO PAY: ADVOCACY MEDIATION AMONG COSMETICS USERS Apreyviesca Shallom Euodia Buana; Endah Wartiningsih; Imas Chandra Pratiwi; Nidia Sofa; Mawarta Onida
Jurnal Manajemen dan Bisnis Performa Vol. 23 No.1 (2026)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v23i1.9374

Abstract

This study aims to analyse the effect of customer engagement on willingness to pay, with customer advocacy acting as a mediating variable among users of Guèle cosmetic products in Jakarta. The study adopts a quantitative research approach and utilises Partial Least Squares–Structural Equation Modelling (PLS-SEM) to examine the proposed relationships. Data were collected from 226 respondents through a purposive sampling technique, targeting consumers who have experience using Guèle products. The findings indicate that customer engagement has a significant positive effect on both customer advocacy and willingness to pay. In addition, customer advocacy is found to have a significant positive influence on willingness to pay, confirming its strategic role in shaping consumer value perceptions. The mediation analysis demonstrates that customer advocacy significantly mediates the relationship between customer engagement and willingness to pay, suggesting that highly engaged customers are more willing to pay a premium when they actively advocate for the brand. Overall, all proposed hypotheses are statistically supported. The results highlight the importance of fostering strong engagement and advocacy-driven relationships with consumers in the highly competitive cosmetic industry. This study provides practical insights for cosmetic brands in designing marketing strategies that emphasise interactive engagement and advocacy initiatives to enhance perceived product value. Furthermore, the study offers directions for future research by encouraging the exploration of additional mediating or moderating variables and broader consumer segments.
Co-Authors Anwar Mustofa Apreyviesca Shallom Euodia Buana Endah Wartiningsih Imas Chandra Pratiwi Ni Made Widhi Sugianingsih Nidia Sofa Supriatnoko Supriatnoko