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All Journal Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat Indonesian Journal of Social Sciences and Humanities
Alessandro Adrian Piero
Universitas Sebelas Maret
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGENALAN DIGITAL MARKETING DALAM UPAYA OPTIMALISASI PEMASARAN PADA UMKM DI DUSUN GIRIMULYO Efrida Qurotul A’yun; Alessandro Adrian Piero; Ayu Sofi Khairul Nisa; Dafina Nazhifah; Edelweis Zita Orvala; Endang Erowati; Gendis Surya Kinanthi; Muhammad Nur Fatah Ma’ruf; Muhammad Rais Sidiq; Shaqhirra Diva Salsa Billa; Emmy Latifah
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.156

Abstract

With the rapid development of technology and the internet, the marketing world is experiencing a significant transformation. Optimizing and utilizing digital marketing helps in the product marketing activities of a business and the activities of tiny and medium enterprises. Realizing this potential, the UNS 336 KKN Team aims to help market UMKM in Girimulyo Hamlet, Trengguli Village, Jenawi District, Karanganyar, by adopting and optimizing digital marketing techniques to increase the visibility and sales of their products. The activities include socialization and training on marketing digitalization through various platforms such as e-commerce, Google Maps, e-wallet, and social media. The results of this program show a significant increase in the understanding and ability of UMKM players to utilize digital marketing tools. Several UMKM have succeeded in creating online business accounts, increasing visibility on Google Maps, and starting to use social media to promote their products. In conclusion, this marketing digitalization program has the potential to be an essential catalyst in local economic development in Girimulyo Hamlet, with recommendations for continued assistance and further training to ensure the continued adoption of digital technology by local UMKM.
Implementasi Jaminan Keselamatan Atlet Berdasarkan Peraturan Daerah Nomor 6 Tahun 2019 di Kota Surakarta Alessandro Adrian Piero; Albertus Sentot Sudarwanto
Indonesian Journal of Social Sciences and Humanities Vol. 5 No. 2 (2025): Indonesian Journal of Social Sciences and Humanities (IJSSH)
Publisher : Indonesian Publication Center

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Abstract

Penelitian ini bertujuan untuk menganalisis implementasi Peraturan Daerah Nomor 6 Tahun 2019 tentang Keolahragaan di Kota Surakarta, khususnya dalam menjamin keselamatan dan perlindungan hukum bagi atlet bola basket. Hasil penelitian menunjukkan bahwa meskipun Perda telah memuat prinsip-prinsip dasar mengenai keselamatan dan perlindungan hukum atlet, implementasinya masih belum optimal. KONI dan PERBASI Kota Surakarta sebagai pelaksana kebijakan di tingkat daerah belum memiliki mekanisme, regulasi teknis, maupun anggaran yang memadai untuk menjamin hak-hak atlet secara menyeluruh. Kesenjangan antara norma hukum dan pelaksanaannya di lapangan menjadi hambatan utama dalam perlindungan atlet, baik dari sisi keselamatan fisik maupun perlindungan hukum ketika terjadi cedera atau sengketa. Penelitian ini merekomendasikan perlunya penguatan kebijakan teknis, peningkatan koordinasi antar-lembaga, serta penyediaan jaminan hukum dan asuransi bagi atlet daerah.
Co-Authors Albertus Sentot Sudarwanto Ayu Sofi Khairul Nisa Dafina Nazhifah Edelweis Zita Orvala Efrida Qurotul A’yun Emmy Latifah Endang Erowati Gendis Surya Kinanthi Muhammad Nur Fatah Ma’ruf Muhammad Rais Sidiq Shaqhirra Diva Salsa Billa