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All Journal Social, Humanities, and Educational Studies (SHEs): Conference Series Al-Ijtima: Jurnal Pengabdian Kepada Masyarakat
Gendis Surya Kinanthi
Universitas Sebelas Maret
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pentingnya Pengembangan Kompetensi Profesionalisme Guru dalam Menghadapi Transformasi Pendidikan Abad 21 Gendis Surya Kinanthi; Natasya Fadilla Saputri; Nur Aini Rosita
Social, Humanities, and Educational Studies (SHES): Conference Series Vol 7, No 3 (2024): Social, Humanities, and Educational Studies (SHEs): Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/shes.v7i3.91652

Abstract

Pada abad 21 kehidupan manusia mengalami perubahan di segala bidang terutama di bidang pendidikan. Dalam upaya meningkatkan mutu pendidikan di Indonesia, perlu diambil langkah-langkah strategis untuk membangun kompetensi profesionalisme guru. Tujuan dari artikel ini adalah menilai kepentingan meningkatkan keterampilan profesional guru dalam menghadapi perkembangan pendidikan di abad ke-21. Perubahan ini menekankan pada perlunya guru memiliki keterampilan yang sesuai dengan kebutuhan pembelajaran diera digital. Metode penelitian yang digunakan adalah pendekatan kepustakaan kualitatif dengan mengumpulkan data dari beberapa penelitian sebelumnya. Diharapkan bahwa hasil penelitian ini akan memberikan pemahaman yang lebih mendalam tentang pentingnya meningkatkan keterampilan profesional guru, yang mencakup aspek-aspek pedagogis, kepribadian, sosial, dan profesional. Keterampilan ini sangat penting agar guru dapat beradaptasi dan mengelola pembelajaran secara efektif pada era transformasi pendidikan di abad ke-21. Dengan demikian, guru dapat memfasilitasi pembelajaran yang sesuai dengan kebutuhan peserta didik.
PENGENALAN DIGITAL MARKETING DALAM UPAYA OPTIMALISASI PEMASARAN PADA UMKM DI DUSUN GIRIMULYO Efrida Qurotul A’yun; Alessandro Adrian Piero; Ayu Sofi Khairul Nisa; Dafina Nazhifah; Edelweis Zita Orvala; Endang Erowati; Gendis Surya Kinanthi; Muhammad Nur Fatah Ma’ruf; Muhammad Rais Sidiq; Shaqhirra Diva Salsa Billa; Emmy Latifah
Al-Ijtimā': Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Oktober
Publisher : Lembaga Penelitian, Publikasi Ilmiah dan Pengabdian kepada Masyarakat (LP3M)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53515/aijpkm.v5i1.156

Abstract

With the rapid development of technology and the internet, the marketing world is experiencing a significant transformation. Optimizing and utilizing digital marketing helps in the product marketing activities of a business and the activities of tiny and medium enterprises. Realizing this potential, the UNS 336 KKN Team aims to help market UMKM in Girimulyo Hamlet, Trengguli Village, Jenawi District, Karanganyar, by adopting and optimizing digital marketing techniques to increase the visibility and sales of their products. The activities include socialization and training on marketing digitalization through various platforms such as e-commerce, Google Maps, e-wallet, and social media. The results of this program show a significant increase in the understanding and ability of UMKM players to utilize digital marketing tools. Several UMKM have succeeded in creating online business accounts, increasing visibility on Google Maps, and starting to use social media to promote their products. In conclusion, this marketing digitalization program has the potential to be an essential catalyst in local economic development in Girimulyo Hamlet, with recommendations for continued assistance and further training to ensure the continued adoption of digital technology by local UMKM.
Co-Authors Alessandro Adrian Piero Ayu Sofi Khairul Nisa Dafina Nazhifah Edelweis Zita Orvala Efrida Qurotul A’yun Emmy Latifah Endang Erowati Muhammad Nur Fatah Ma’ruf Muhammad Rais Sidiq Natasya Fadilla Saputri Nur Aini Rosita Shaqhirra Diva Salsa Billa