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All Journal Jurnal Ilmiah Ekonomi dan Bisnis Tech-E Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) Ensiklopedia of Journal JIKA: Jurnal Ilmu Keuangan dan Perbankan Ensiklopedia Social Review JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat INVEST : Jurnal Inovasi Bisnis dan Akuntansi Batara Wisnu : Indonesian Journal of Community Services NEAR: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis dan Kewirausahaan Jurnal Pengabdian Indonesia
hasan, samsurijal
Universitas Pahlawan Tuanku Tambusai
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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PROMOSI DAN HARGA PEMASARAN SEBAGAI FAKTOR DASAR UNTUK MEMPERTAHANKAN KEUNGGULAN KOMPETITIF PRODUK PERUSAHAAN PROPERTI. STUDI KASUS: PROPERTINDO WIJAYA PERKASA Hasan, Samsurijal
Ensiklopedia Sosial Review Vol 2, No 2 (2020): Volume 2 No 2 Juni 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v2i2.535

Abstract

The world and human being were changes rapidly against the development of society. Currently, the house is not only interpreted as a place to live individually, but the ownership of the house or land is considered as an investment item in the long run, especially for a middle and upper society which is often used as a benchmark of human welfare. This study was focusing to determine and analyze the marketing promotion and price as a fundamental factor in maintaining a competitive advantage of property company product. Propertindo Wijaya Perkasa was chosen as a case study. This analysis was used two main data which are Questioner as primary data along with company report as secondary data. Based on this study, the Marketing Promotion and Price is the Fundamental Factor to Maintaining A Competitive Advantage of Property Company Product, According to F test obtained that the independent variables (Product Quality, Price, Promotion and Service Quality) significantly influence competitive advantage at PT. Propertindo Wijaya Perkasa. While, based on the partial t-test, it is obtained that the value of t count is greater than t table with df = n-2 obtained by the value of t table = 2.034 (α = 0.05) meaning that the independent variables (product quality, price, promotion and service quality) have a significant effect on competitive advantage for the company. Also, the relationship between the independent variable and the dependent variable, namely there is a strong relationship, with the contribution of the independent variable to the dependent variable of 0.782. The coefficient of determination is 56.00% while 44.00% is influenced by other variables not included in this study.
PROMOSI DAN HARGA PEMASARAN SEBAGAI FAKTOR DASAR UNTUK MEMPERTAHANKAN KEUNGGULAN KOMPETITIF PRODUK PERUSAHAAN PROPERTI. STUDI KASUS: PROPERTINDO WIJAYA PERKASA Samsurijal Hasan
Ensiklopedia Social Review Vol 2, No 2 (2020): Volume 2 No 2 Juni 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/esr.v2i2.535

Abstract

The world and human being were changes rapidly against the development of society. Currently, the house is not only interpreted as a place to live individually, but the ownership of the house or land is considered as an investment item in the long run, especially for a middle and upper society which is often used as a benchmark of human welfare. This study was focusing to determine and analyze the marketing promotion and price as a fundamental factor in maintaining a competitive advantage of property company product. Propertindo Wijaya Perkasa was chosen as a case study. This analysis was used two main data which are Questioner as primary data along with company report as secondary data. Based on this study, the Marketing Promotion and Price is the Fundamental Factor to Maintaining A Competitive Advantage of Property Company Product, According to F test obtained that the independent variables (Product Quality, Price, Promotion and Service Quality) significantly influence competitive advantage at PT. Propertindo Wijaya Perkasa. While, based on the partial t-test, it is obtained that the value of t count is greater than t table with df = n-2 obtained by the value of t table = 2.034 (α = 0.05) meaning that the independent variables (product quality, price, promotion and service quality) have a significant effect on competitive advantage for the company. Also, the relationship between the independent variable and the dependent variable, namely there is a strong relationship, with the contribution of the independent variable to the dependent variable of 0.782. The coefficient of determination is 56.00% while 44.00% is influenced by other variables not included in this study.
PENGARUH KUALITAS PRODUK, HARGA, DAN SISTEM PEMBAYARAN TERHADAP KEPUTUSAN PEMBELIAN MEUBEL SEBAGAI PRODUK TERSIER DALAM UPAYA BERSAING DENGAN E-COMMERCE DAN PERUBAHAN SOSIO-EKONOMI GLOBAL samsurijal hasan
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 17 No. 2 (2020)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jieb.v17i2.4498

Abstract

Produk furnitur adalah produk tersier yang penjualannya dalam kondisi yang disengaja. Dimana produk tersebut dibeli dalam kondisi tidak menentu seperti persiapan pernikahan, belilah item furniture baru untuk rumah baru atau kantor bekas. Sebagian besar customer membutuhkan beberapa kali (1-2 tahun) untuk repeat order. Produk yang berkualitas dan harga yang bersaing menjadi hal penting yang harus dicari oleh setiap perusahaan jika ingin produk yang dihasilkan dapat bersaing di pasaran. Penelitian ini berfokus pada mengukur kontribusi kualitas Produk, Harga dan Sistem Pembayaran dalam pengambilan keputusan produk pelanggan seiring dengan tantangan terhadap E-Commerce dan perubahan Sosial Ekonomi Global. Analisis data diperoleh dari dua sumber utama yaitu kuesioner pelanggan sebagai data primer dan laporan perusahaan serta observasi sebagai data sekunder. Analisis statistik dilakukan untuk mengetahui kontribusi kualitas produk, harga, dan sistem pembayaran. Kelayakan unit usaha ini dalam kondisi Sosial Ekonomi Global saat ini. Variabel kualitas produk, harga dan sistem pembayaran berpengaruh signifikan terhadap keputusan pembelian pelanggan. Hubungan antara variabel independen terhadap variabel dependen cukup tinggi yaitu sebesar 0,893 dengan kontribusi sebesar 79,10% sedangkan sisanya 20,90% dipengaruhi oleh variabel lain di luar model penelitian. Berdasarkan penelitian tersebut, keberadaan E-Commerce untuk produk ini tidak signifikan. Karena, mahalnya biaya pengiriman produk. Toko furnitur masih menjanjikan dibandingkan dengan Toko E-Commerce. Sayangnya, penurunan ekonomi global berdampak besar pada kemampuan membeli konsumen.
Integrating Analysis of Quality Management of Higher Education: Analytical Hierarchy Process and Multiple Linear Regression Satria Abadi; Citrawati Jatiningrum; Samsurijal Hasan; Riki Riki
Tech-E Vol. 5 No. 2 (2022): Tech-E
Publisher : Fakultas Sains dan Teknologi-Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/te.v5i2.1114

Abstract

The study focus on to determine factors of the quality management on the higher education and analysis the effect of important factors of quality management. Factors of quality management in this study which covering of human resources, facilities and infrastructure, leadership, and organization. Sample study using students from several private universities in Lampung Province. Analysis method using integrating analysis by Analytical Hirarchy Method (AHP) and Multiple Regression Linear (MLR). Correlation test using the product moment stated quality management of higher education have a strong relationship to human resources, has a moderate relationship with infrastructures, and a weak relationship to the leadership and organizing. The result by multiple regression linear method reveal that significant effect on human resources, facilities and infrastructure, leadership and organizational on Quality Management in higher education. While, AHP method suggestion the result that the most important in Quality Management of Higher Education is a human resources owned by a higher education. This evidence contribute to the decision makers in universities which is priority and have to improve the quality of higher education management
The Konsekuensi Penerapan Mix Promosi terhadap Kinerja Pemasaran Bisnis Mikro Kecil dan Menengah di Kabupaten Kampar, Provinsi Riau Samsurijal Hasan
COSTING : Journal of Economic, Business and Accounting Vol 4 No 1 (2020): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v4i1.1477

Abstract

Small and Medium Enterprises is one of the priority programs from Indonesia government is to improve the regional and national economy. Since this industry become the backbone of a populist economic system that is not only intended to reduce the problem of inequality between income groups and between businesses, or alleviating poverty and employment. Unfortunately, Business competition is tight at this time is a challenge for businesses to remain in the global competition. Entrepreneurs who cannot meet consumer tastes will increasingly be left behind and businesses will not develop. Determining the effect of Promotion Mix on the Marketing Performance of Micro, Small and Medium Enterprises in Kampar District is the main objective of this study. The independent variable in this study is the promotion mix and the dependent variable is marketing performance. The analytical model used is a simple linear regression analysis. The number of samples in this study was 96 respondents. The sampling technique uses accidental sampling. Based on the results of the study it can be concluded that there is a significant effect of the promotion mix variable on the Marketing Performance of Micro, Small and Medium Enterprises in Kampar District. Promotional mix variables and marketing performance have a strong relationship with the promotion mix contribution to marketing performance are also quite high at 67.60% determined by promotional mix variables, while the remaining 32.40% is determined by other factors outside the model. It is recommended to MSME entrepreneurs in Kampar Regency, to increase product promotion so that MSME entrepreneurs maintain personal sales because they are most sought after by consumers, so that by increasing personal sales, it will improve the marketing performance of MSME entrepreneurs in Kampar Regency. Keywords: Promotion Mix, Marketing Performance, Small and Medium Micro Enterprise, Kampar
The Contribution of Customer Satisfaction towards Company Image and its impact in Revolution Industry 4.0 Era Samsurijal Hasan; Citrawati Jatiningrum; Miswan Gumanti
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 2 (2022): March 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (694.228 KB) | DOI: 10.29138/ijebd.v5i2.1795

Abstract

Purpose: This study focus on the crucial factors with the development of the workflows for enhancing the corporate images in the public company. Design/methodology/approach: The reviews were quantitative studies using three primary data (i.e., Observation, Questioners, and Interviews) with followed by data analysis and model with the workflow determination. Findings: The result shows company image variable is positively influenced by customer satisfaction variable. Also, the Quality of service reach the level of excellence expected and meet customer needs. The Quality of service becoming very important due to its understanding market and customer needs to and the product or services which should be given by the company. Quality of service is the crucial factor for a company to sustainable and make quality improvements in processing, packaging, and distributing for better company images. Research limitations/implications: Although, the Regional Water Management Company (PDAM) as a local monopoly company providing water for society, improvements in service need to be implemented for enhanced the company images. They should be developing to improve public services, in terms of qualities that qualify as clean water and quantity in the sense that more communities can be served. Practical implications: Therefore, it is necessary that the implementation of quality control management is planned, and implemented systematically and continuously, for the stability of the company. Originality/value: This paper is originality Paper type: Research paper
PENGEMBANGAN STRATEGI PEMASARAN YANG TEPAT UNTUK INDUSTRI ASURANSI HIDUP DI WILAYAH YANG DIKEMBANGKAN STUDI KASUS: ASURANSI BNI LIFE DI KOTA BANGKINANG Samsurijal Hasan
Ensiklopedia of Journal Vol 2, No 3 (2020): Vol 2 No 3 Edisi 2 April 2020
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.056 KB) | DOI: 10.33559/eoj.v2i3.534

Abstract

From time to time in human history, the world and human being were changes rapidly against the development of society. Since 1760, the are 4 times revolution in industry sector along with the human perspective and people way of life. Nowadays, life insurance is becoming one of the basic human requisites. Most of the conventional bank also expand their branch into this industry. This study is focusing to determine the precise marketing strategy for an Insurance company in order to increase the customer target. This study using two main data resource which is interview along with the questioner and research file observation including reference analysis and annual report analysis. This study was found, the strength of BNI Life insurance Bangkinang is in quadrant II with the Strengths Threats (ST) strategy meaning BNI Life insurance products can avoid threats by using the strengths owned by the company, then BNI Life insurance with these strengths must be able to seize opportunities so that the desired goals of the company can be achieved. Where, Internal factors consisting of strength with an average Total Weight Values (TWV) of 0.27 and a weakness variable with an average TVW of 0.15 with a difference of 0.12. External factors consisting of opportunity variables with an average TVW 0.22 and a threat variable with an average TVW 0.23 with a negative difference of 0.01.
Pengaruh Bauran Promosi Untuk Meningkatkan Penjualan Produk Furnitur Pada PT Domo Karya Mandiri, Batam Di Masa Pandemi Covid-19. Samsurijal Hasan; Nany Librianty; Rizqon Jamil Faras
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 1 (2022): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pandemi Covid-19 yang telah hadir selama 3 tahun terakhir ini tentunya membawa banyak dampak bagi kehidupan kita saat ini. Selain dampak langsung terhadap kesehatan, kondisi ini juga berdampak tidak langsung terhadap sosial ekonomi suatu negara. Pandemi ini juga memaksa semua aktivitas sosial ekonomi berkembang, baik dari sisi metode maupun sistem transaksi. Berbagai pendekatan harus dilakukan untuk menentukan metode terbaik untuk memasarkan suatu produk. Karena sistem pemasaran merupakan pintu masuk bagi pergerakan uang dan barang. Penelitian ini berfokus untuk mengetahui pengaruh bauran promosi terhadap peningkatan penjualan produk tersier. Produk furnitur dari PT Domo Karya Mandiri Batam dipilih untuk penelitian ini. Penelitian ini dilakukan dengan metode survei deskriptif, yaitu menggambarkan keadaan sebenarnya yang difokuskan pada metode media pemasaran konvensional dan/atau digital dalam rangka meningkatkan penjualan produk mebel. Dari hasil penelitian diketahui bahwa Bauran Promosi Produk Furnitur di PT. Domo Karya Mandiri Batam sudah masuk dalam kategori baik pada kisaran 1.200 titik hingga 1.800 titik sedangkan PT Domo Karya Mandiri berada pada kisaran 1.598 titik. Kehadiran media dan teknologi digital memberikan kesan positif dan dampak yang besar terutama di masa pandemi dimana pengurangan aktivitas tentunya berdampak pada pemasaran media yang ditentukan secara langsung. Kehadiran virtual sebagai media pengganti tentunya sangat diprioritaskan dalam upaya memasuki era new normal. Kata Kunci : Pandemi Covid-19, Pemasaran Campuran, Produk Tarsius, Manajemen Pemasaran, Pemasaran Digital.
Pendampingan Peningkatan Pemasaran Usaha UMKM Melalui Media Online di Kabupaten Kampar : Strategi Masa Pandemi Covid-19 Abshor Marantika; Samsurijal Hasan; Epid Apriani
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1 (2021): NEAR
Publisher : Komunitas Dosen Indonesia

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Abstract

Salah satu dari dampak pendemi COVID-19 adalah kemrosotan dalam dunia bisnis dan ekonomi,hal ini juga berdampak signifikan terhadap usaha UMKM. Dengan demikian pemasaran maupun pengusaha UMKM harus menemukan alternatif solusi untuk bisa memasarkan produk atau jasa mereka ke konsumen. Para pelaku bisnis mengoptimalkan pemasaran online dan digital branding sebagai sarana komunikasi dengan target konsumennya. Hal ini tentunya menjadi pilihan yang sangat efektif dimasa pandemi ini. Kegiatan pendampingan kepada UMKM ini bertujuan untuk meningkatkan pemasaran online dan digital branding dan menganalisis strategi pandemi COVID 19. Fokus kegiatan ini adalah membangun pemasaran online dan digital branding ditengah pandemi COVID19. Keabsahan data dalam artikel ini adalah dengan berbagai sumber dan perpanjangan waktu. Teknik analisis data pada artikel ini adalah dengan menggunakan metode komparasi konstanta. Adapun hasil dari kegiatan pengabdian ini adalah analisis pemasaran online dan digital branding dan mendeskripsikan pemasaran online dan digital branding ditengah pandemi COVID 19.
STRATEGI KELAYAKAN DAN PENINGKATAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN UMKM KULINER DI MASA PANDEMI COVID-19. STUDI KASUS: KOTA BANGKINANG, KAMPAR, RIAU: Case Study: Bangkinang City, Kampar, Riau. Samsurijal Hasan; Kurniawan Adha; Utami Yerikania
Jurnal Ilmiah Ekonomi Dan Bisnis Vol. 19 No. 2 (2022)
Publisher : Universitas Lancang Kuning

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Abstract

The Covid-19 pandemic can be classified as a disaster where it not only has a health impact but also has a major impact on the social and economic life of the community. Efforts to reduce the spread of the Covid-19 virus are carried out by restricting people's movements and vaccinations. In this new normal, known as the term Work or Study from Home, this situation also causes changes in the cultural, social, and economic order of the society. This study aims to determine the feasibility of social media as a marketing medium for culinary MSMEs in Bangkinang City and what are the opportunities and challenges for this industry. A study on the marketing effectiveness of online MSMEs for the food or culinary sector in a pandemic was conducted to examine the effectiveness of online media in increasing sales. This basic method is used with income analysis through a survey approach to 6 MSMEs that use digital as a marketing base and responses from 300 respondents. Identification of Internal and External Factors found that the position of internal factors in the development of digital promotion of MSEM Culiner sector in Bangkinang City was still classified in the weak category. This shows that with low effort in digital marketing, it is able to provide good enough feedback and needs to be improved. From the results of mapping the IFE and EFE factors, the strategic position and development of digital promotion of MSME culinary sector in Bangkinang City, Kampar Regency is in Quadrant II, namely the STABILITY quadrant or in a stable condition. From the results of the SWOT analysis, ten strategies are given which are the results of the formulation of internal factors (IFE) and external factors (EFE). The strategy in this study is intended as a plan (planning) to achieve the goal. Strategy as a plan is a planned program or step which are a directed course of action to achieve a set of predetermined goals or ideals, as is the case with the concept of strategic planning.
Co-Authors Abshor Marantika Agam Sinaga Aris Suhud Aryadi Aryadi Aryadi Aryadi Aryadi Citrawati Jatiningrum Epid Apriani Farhas, Risqon Jamil Fithriya a, Rinda Heriyanti, Yuli Kurniawan Adha Miswan Gumanti Muh. Rezky Naim Naim, Muh. Rezky Nany Librianty Nikous Soter Sihombing Putri, Librina Tria Rapizo, Ulpa Ratna Riyanti RIKI RIKI, RIKI Rizqon Jamil Farhas Sari, Efti Novita Satria Abadi Suhud, Aris Utami Yerikania