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All Journal Bubungan Tinggi: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Pengabdian Masyarakat
Serly Apriansah
Universitas Bengkulu
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Financial Literacy Education for the Fisherman Community Group in Bengkulu City to Improve Financial Knowledge Febzi Fiona; Yovita Agustina; Serly Apriansah
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 6, No 4 (2024)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v6i4.11105

Abstract

The rapid development of financial literacy has brought numerous benefits to the economic operations of both large and small-scale communities. When establishing a company, understanding how to manage finances is crucial. The population should possess basic financial knowledge, including financial technology (fintech) skills, as part of their financial literacy. Fintech has made borrowing money faster and easier. The objectives of this outreach are: 1) To enhance the financial literacy of the fisherman community regarding their financial management skills, enabling them to develop their businesses, and 2) To encourage the fisherman community to improve their financial intelligence. The implementation method used the Participatory Action Research (PAR) approach, oriented toward fishermen to provide input and solutions to their problems. The results of this outreach showed that a significant portion of the fisherman groups lacked a good understanding of finance and technology. Following this outreach, they better understood the importance of financial literacy.
Pelatihan Branding Dan Promosi Melalui Social Commerce Tiktok Terhadap Produk Olahan Hasil Tangkapan Kelompok Nelayan Kota Bengkulu Chairil Afandy; Agus Deprian; Febzi Fiona; Rina Suthia hayu; Serly Apriansah; Novita Andriyani
Prosiding Seminar Nasional Pengabdian Masyarakat Vol. 1 (2023): Prosiding Seminar Nasional Pengabdian Masyarakat
Publisher : CV. Dharma Samakta Edukhatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61142/psnpm.v1.73

Abstract

Kegiatan usaha masyarakat baik besar maupun kecil sangat terbantu dengan penggunaan teknologi informasi yang berkembang pesat. Menggunakan social commerce sebagai alat penjualan akan meningkatkan penjualan produk nelayan. Pengabdian masyarakat ini bertujuan agar kelompok nelayan di wilayah Marabello Bengkulu dapat: 1) Meningkatkan pengetahuan tentang pengembangan produk olahan berbasis produksi. 2) Produksi produk yang kompetitif dan pemasaran yang modern. 3) Memahami penandaan dan pendaftaran PIRT (barang rumah tangga). 4) Memahami pengemasan yang higienis dan memahami proses pengemasan. 5) Asosiasi perikanan dapat memulai bisnis profesional sehingga mereka dapat bersaing di pasar global. Pelatihan ini disampaikan dengan menggunakan metodologi penelitian, tukar pikiran, dan prosedur memberi dan menerima. Sebagai hasil dari pelatihan ini, organisasi perikanan telah memahami pentingnya memproduksi produk perikanan dengan kemasan dan branding yang menarik. Selain itu, kelompok nelayan mengetahui cara menggunakan jejaring sosial untuk tujuan promosi dan menerapkan aplikasi pendukung pemasaran lainnya.
Co-Authors Agus Deprian Chairil Afandy Febzi Fiona Novita Andriyani Rina Suthia Hayu Yovita Agustina