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All Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Taufiq Rachman
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH MARKETING 4.0 DENGAN MEDIASI CUSTOMER JOURNEY YANG DIMODERASI OLEH USER INTERFACE TERHADAP CUSTOMER LOYALTY Andika Aisyah Setiadji; Surya Bintari; Ergo Nurpatria Kurniawan; Taufiq Rachman
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4190

Abstract

Perkembangan teknologi cepat berdampak pada berbagai bidang, termasuk internet. Internet memudahkan kehidupan manusia dengan pemesanan tiket pariwisata yang dulunya offline kini menjadi online melalui Agoda. Agoda mengalami peningkatan selama lima tahun terakhir, hal ini menunjukkan bahwa adanya pengaruh Co-Creation, Currency, Communal Activation, Conversation terhadap Customer Loyalty. Penelitian terdahulu yang juga mengatakan bahwa Co-Creation, Currency, Communal Activation, Conversation menjadi faktor yang mempengaruhi Customer Loyalty (Budiono, 2021; Tri & Cep, 2022), terdapat penelitian yang menyatakan bahwa Co-Creation, Currency, Communal Activation, Conversation tidak berpengaruh terhadap Customer Loyalty (Firdaus et al., 2020; Saragih, 2019) sehingga muncul celah penelitian yang memungkinkan hadirnya variabel lain yang mempengaruhi Customer Loyalty. Faktor yang mempengaruhi Co-Creation, Currency, Communal Activation, Conversation terhadap Customer Loyalty adalah Customer Journey dan User Interface. Penelitian ini diuji terhadap 100 responden yang kemudian data dikumpulkan dan di uji kelayakan. Setelah diuji kelayakan, maka dilakukan uji analisa menggunakan bantuan program SmartPLS. Penelitian ini menghasilkan kesimpulan sebagai berikut. 1) Co-Creation yang ditawarkan Agoda tidak dapat mendorong tingkat Customer Loyalty. 2) Currency, Communal Activation dan Conversation yang ditetapkan oleh Agoda dapat mendorong tingkat Customer Loyalty. 3) Co-Creation dan Communal Activation tidak dapat memediasi Customer Journey yang ditetapkan oleh Agoda terhadap tingkat Customer Loyalty. 4) Currency dan Conversation dapat memediasi Customer Journey yang ditetapkan oleh Agoda terhadap tingkat Customer Loyalty. 5) Customer Journey yang ditawarkan Agoda dapat mendorong tingkat Customer Loyalty. 6) Customer Journey yang ditawarkan dapat memoderasi User Interface pada Agoda terhadap tingkat Customer Loyalty
Tantangan Dan Peran Hukum UMKMKecamatan Kedung Waringin Dalam Bisnis Digital Ergo Nurpatria Kurniawan; Joni Heruwanta; Muh Ali Maskuri; Surya Bintarti; Taufiq Rachman
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.20

Abstract

Facing the current challenges and opportunities, of course UMKM must move dynamically and quickly in managing their business and understanding the legality of the law. Changes and shifts in digital tastes and culture have created economic disruption in many business sectors, although on the other hand they have created new business opportunities. The existence of UMKM within the framework of the national economy has a significant economic impact in providing economic contributions and driving the real sector and empowering the community. UMKM have to move from the conventional level (offline) to the digital level (online), because now it must be understood that the digital era is impossible to avoid. Yuswohadi, an expert, revealed that if they want to survive, UMKM must be able to optimize the benefits of digital development. The result of this community service program is that activities run smoothly, according to the schedule of events and it is recommended that there will be further training for Bekasi District UMKM.
Tantangan Dan Peran Hukum UMKMKecamatan Kedung Waringin Dalam Bisnis Digital Ergo Nurpatria Kurniawan; Joni Heruwanta; Muh Ali Maskuri; Surya Bintarti; Taufiq Rachman
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.20

Abstract

Facing the current challenges and opportunities, of course UMKM must move dynamically and quickly in managing their business and understanding the legality of the law. Changes and shifts in digital tastes and culture have created economic disruption in many business sectors, although on the other hand they have created new business opportunities. The existence of UMKM within the framework of the national economy has a significant economic impact in providing economic contributions and driving the real sector and empowering the community. UMKM have to move from the conventional level (offline) to the digital level (online), because now it must be understood that the digital era is impossible to avoid. Yuswohadi, an expert, revealed that if they want to survive, UMKM must be able to optimize the benefits of digital development. The result of this community service program is that activities run smoothly, according to the schedule of events and it is recommended that there will be further training for Bekasi District UMKM.
Co-Authors Andika Aisyah Setiadji Ergo Nurpatria Kurniawan Joni Heruwanta Muh Ali Maskuri Surya Bintari Surya Bintarti