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PENGARUH MOTIVASI KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. PUTRA TARO PALOMA BOGOR Joni Heruwanto; Dede Septian; Ergo Nurpatria Kurniawan
Jurnal Manajemen Kewirausahaan Vol 15, No 2 (2018): JMK EDISI DESEMBER 2018
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v15i2.220

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh motivasi kerja dan lingkungan kerja terhadap kinerja karyawan di PT. Putra Taro Paloma. Populasi dan sampel diambil menggunakan rumus slovin dengan jumlah responden sebanyak 61 responden. Penelitian dilakukan dengan cara menyebarkan kuesioner kepada karyawan PT. Putra Taro Paloma, yang diteliti sebanyak 61 responden. Teknik analisis yang digunakan adalah regresi berganda dengan menggunakan uji hipotesis, yaitu uji F dan uji t.Hasil data R Square (R2) sebesar 0.457. Hal ini menunjukan bahwa sebesar 45,7% variabel motivasi kerja dan variabel lingkungan kerja secara simultan berpengaruh terhadap kinerja, sedangkan sisanya 54,3% dipengaruhi faktor lain yang tidak diteliti dalam penelitian ini. Motivasi kerja dan lingkungan kerja secara bersama-sama berpengaruh positif terhadap kinerja di PT. Putra Taro Paloma. Ŷ = 28.837 + 0.047X1 + 0.108X2. Hasil pengujian menunjukan bahwa secara parsial terdapat pengaruh signifikan motivasi kerja terhadap kinerja di PT. Putra Taro Paloma dan terdapat pengaruh lingkungan kerja terhadap kinerja di PT. Putra Taro Paloma. Kata Kunci: Motivasi Kerja, Lingkungan Kerja, Kinerja
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN CV ACTION SERIBU BERKAT Yosefa Deang Saulina Parodoran; Rasipan Rasipan; Ergo Nurpatria Kurniawan
Jurnal Manajemen Kewirausahaan Vol 15, No 1 (2018): JMK Edisi Juni 2018
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v15i1.191

Abstract

Kompensasi dan Motivasi merupakan dua dari beberapa faktor yang mengindikasikan ada nya pengaruh besar dalam mempengaruhi kinerja karyawan di CV Action Seribu Berkat. Untuk membuktikan pengaruh keduanya maka dilakukan penelitian ini dengan tujuan untuk mengetahui pengaruh Kompensasi dan Motivasi terhadap kinerja karywan di CV Action Seribu Berkat.Penelitian dilakukan di CV Action Seribu Berkat dengan mengambil 38 pegawai sebagai sampel penelitian. Pengambilan data dilakukan dengan instrumen kuesioner tertutup lima skala penilaian. Penelitian dilakukan secara kuantitatif yaitu dengan mendeskripsikan data penelitian dan melakukan analisis inferensi. Analisis regresi linier ganda dan koefisien determinasi ganda digunakan sebagai alat analisis sedangkan pengujian hipotesis dilakukan dengan uji-t dan uji-F.Penelitian menghasilkan empat temuan utama sesuai dengan hipotesis yang diajukan, yaitu: 1) Kompensasi memiliki pengaruh terhadap Kinerja Karywan dengan arah positif; 2) Motivasi memiliki pengaruh terhadap Kinerja Karyawan dengan arah positifBerdasarkan hasil temuan tersebut maka untuk meningkatkan Kinerja Karyawan disarankan agar dilakukan upaya peningkatan Kompensasi dan memberikan Motivasi secara berkelanjutan. Kata kunci : Kompensasi, Motivasi, Kinerja Karyawan
ANALISIS LOKASI, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN RUMAH DI PERUMAHAN CINERE PARKVIEW Joni Heruwanto; Rista Kusumanadya; Rasipan .; Ergo Nurpatria Kurniawan
Jurnal Manajemen Kewirausahaan Vol 17, No 2 (2020): JMK EDISI DESEMBER 2020
Publisher : Sekolah Tinggi Ilmu Ekonimi IPWI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33370/jmk.v17i2.453

Abstract

Tujuan penelitian ini menganalisis pengaruh beberapa faktor seperti lokasi, harga dan promosi terhadap keputusan untuk pembelian rumah di perumahan cinere parkview yang dibangun oleh PT. Megapolitan Development. Penlitian ini menggunakan analisis regresi linier berganda dengan menggunakan program SPSS Versi 16.0. Populasi yang digunakan merupakan masyarakat yang menghuni atau tinggal di Perumahan Cinere Parkview. Sedangkan sampel yang digunakan sebanyak 100 orang dengan metode proportional sampling.Berdasarkan analisis digunakan, dapat ditarik kesimpulan bahwa penelitian ini memenuhi syarat validitas, reliabilitas, serta bebas dari heteroskedastisitas, multikolinearitas, dan telah lolos uji normalitas. Pengujian hipotesis menggunakan uji t didapatkan hasil bahwa variabel lokasi, harga, dan promosi secara signifikan mempengaruhi keputusan suatu pembelian. Sedangkan pada pengujian f menunjukkan hasil signifikan < 0,05. Hal ini menunjukan variable dalam penelitian berpengaruh positif terhadap keputusan pembelian, sedangkan koefisien determinasi diperoleh nilai Adjusted R2 73,9%.Kata Kunci : Harga, Lokasi, Keputusan Pembelian dan Promosi. 
PENGARUH MARKETING 4.0 DENGAN MEDIASI CUSTOMER JOURNEY YANG DIMODERASI OLEH USER INTERFACE TERHADAP CUSTOMER LOYALTY Andika Aisyah Setiadji; Surya Bintari; Ergo Nurpatria Kurniawan; Taufiq Rachman
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4190

Abstract

Perkembangan teknologi cepat berdampak pada berbagai bidang, termasuk internet. Internet memudahkan kehidupan manusia dengan pemesanan tiket pariwisata yang dulunya offline kini menjadi online melalui Agoda. Agoda mengalami peningkatan selama lima tahun terakhir, hal ini menunjukkan bahwa adanya pengaruh Co-Creation, Currency, Communal Activation, Conversation terhadap Customer Loyalty. Penelitian terdahulu yang juga mengatakan bahwa Co-Creation, Currency, Communal Activation, Conversation menjadi faktor yang mempengaruhi Customer Loyalty (Budiono, 2021; Tri & Cep, 2022), terdapat penelitian yang menyatakan bahwa Co-Creation, Currency, Communal Activation, Conversation tidak berpengaruh terhadap Customer Loyalty (Firdaus et al., 2020; Saragih, 2019) sehingga muncul celah penelitian yang memungkinkan hadirnya variabel lain yang mempengaruhi Customer Loyalty. Faktor yang mempengaruhi Co-Creation, Currency, Communal Activation, Conversation terhadap Customer Loyalty adalah Customer Journey dan User Interface. Penelitian ini diuji terhadap 100 responden yang kemudian data dikumpulkan dan di uji kelayakan. Setelah diuji kelayakan, maka dilakukan uji analisa menggunakan bantuan program SmartPLS. Penelitian ini menghasilkan kesimpulan sebagai berikut. 1) Co-Creation yang ditawarkan Agoda tidak dapat mendorong tingkat Customer Loyalty. 2) Currency, Communal Activation dan Conversation yang ditetapkan oleh Agoda dapat mendorong tingkat Customer Loyalty. 3) Co-Creation dan Communal Activation tidak dapat memediasi Customer Journey yang ditetapkan oleh Agoda terhadap tingkat Customer Loyalty. 4) Currency dan Conversation dapat memediasi Customer Journey yang ditetapkan oleh Agoda terhadap tingkat Customer Loyalty. 5) Customer Journey yang ditawarkan Agoda dapat mendorong tingkat Customer Loyalty. 6) Customer Journey yang ditawarkan dapat memoderasi User Interface pada Agoda terhadap tingkat Customer Loyalty
Tantangan Dan Peran Hukum UMKMKecamatan Kedung Waringin Dalam Bisnis Digital Ergo Nurpatria Kurniawan; Joni Heruwanta; Muh Ali Maskuri; Surya Bintarti; Taufiq Rachman
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.20

Abstract

Facing the current challenges and opportunities, of course UMKM must move dynamically and quickly in managing their business and understanding the legality of the law. Changes and shifts in digital tastes and culture have created economic disruption in many business sectors, although on the other hand they have created new business opportunities. The existence of UMKM within the framework of the national economy has a significant economic impact in providing economic contributions and driving the real sector and empowering the community. UMKM have to move from the conventional level (offline) to the digital level (online), because now it must be understood that the digital era is impossible to avoid. Yuswohadi, an expert, revealed that if they want to survive, UMKM must be able to optimize the benefits of digital development. The result of this community service program is that activities run smoothly, according to the schedule of events and it is recommended that there will be further training for Bekasi District UMKM.
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON CUSTOMER LOYALTY OF MINERAL WATER IN AQUA BRAND PACKAGING Primaraga Sumantri Indra Wicaksana; Ergo Nurpatria Kurniawan; Surya Bintarti; Iis Indarti
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (432.554 KB)

Abstract

This study aims to determine the effect of product quality, brand image and price on customer loyalty of mineral water in Aqua brand packaging. This research was conducted using a quantitative descriptive method, the variables in this study were 3 free variables (X) namely the influence of product quality, brand image and price and bound variables (Y) namely customer loyalty measured using primary data from questionnaires. The population in this study were consumers who would buy and consuming Aqua brand bottled water by calculating samples using a nonpropablity sampling method with an accidental sampling technique consisting of 100 respondents. The data analysis techniques used are validity test, reliability test, multiple linear analysis and t test using the SmartPLS3.3.3 program. The results showed that the quality of AQUA brand mineral water products has a weak positive effect (42%) on customer loyalty, the brand image on AQUA brand mineral water products also has a weak positive effect (48%) on customer loyalty and the price of AQUA brand mineral water products has a negative effect (-3%) on customer loyalty.
Tantangan Dan Peran Hukum UMKMKecamatan Kedung Waringin Dalam Bisnis Digital Ergo Nurpatria Kurniawan; Joni Heruwanta; Muh Ali Maskuri; Surya Bintarti; Taufiq Rachman
JPPI: Jurnal Pengabdian Pelita Insani Vol. 1 No. 02 (2024): JPPI Edisi Agustus 2024
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/jppi.v1i02.20

Abstract

Facing the current challenges and opportunities, of course UMKM must move dynamically and quickly in managing their business and understanding the legality of the law. Changes and shifts in digital tastes and culture have created economic disruption in many business sectors, although on the other hand they have created new business opportunities. The existence of UMKM within the framework of the national economy has a significant economic impact in providing economic contributions and driving the real sector and empowering the community. UMKM have to move from the conventional level (offline) to the digital level (online), because now it must be understood that the digital era is impossible to avoid. Yuswohadi, an expert, revealed that if they want to survive, UMKM must be able to optimize the benefits of digital development. The result of this community service program is that activities run smoothly, according to the schedule of events and it is recommended that there will be further training for Bekasi District UMKM.
Perfume Consumers' Experiental Quality Has The Potential To Moderate The Role Of Planned Behavior On Revisit Intention Ergo Nurpatria Kurniawan; Surya Bintarti; Sri Wahyuningsih; Ari Mulyono Hadi; Enur Hotimah
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/b5f2kj40

Abstract

This study aims to analyze the role of consumer behavior influenced by Subjective Norms, Attitudes and Behavioral Control on Revisit Intention, with Experiential Quality moderating on perfume products of Axe, Bellagio and Casablanca brands in Bekasi Regency. The perfume brands studied include Axe, Bellagio and Casablanca, which are included in this study is a quantitative type with a Non-Probability Sampling population using Purposive Sampling techniques to determine the respondents. Respondents who are part of the research population are consumers who use deodorant brands Axe, Bellagio and Casablanca. The data analysis technique used is regression analysis, with data processing using smartPls software. This study shows that subjective norms and consumer attitudes have a positive and significant effect on repurchase intentions, while behavioral control has no effect on revisit intentions. In addition, the moderating variable of experiential quality is able to strengthen the relationship between norms, attitudes, and revisit intention through consumers' positive experiences with the product.
Membangun Usaha Mikro Kecil Dan Menengah Kecamatan Kedung Waringin Kabupaten Bekasi: Pelatihan Manajemen Keuangan Dan Pemasaran Ergo Nurpatria Kurniawan; Surya Bintarti; Andi Suhandi; Sri Wahyuningsih; Ari Mulyono Hadi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/v17x3096

Abstract

Many MSMEs in the Kedung Waringin District area are currently still using manual/traditional bookkeeping management and administration and many errors are still found in bookkeeping so that it is difficult for the supervisory board to carry out its supervisory function. The purpose of this community service is to provide comprehensive guidance and counseling to MSMEs in the Kedung Waringin District, Bekasi Regency, with the hope that MSMEs in the future will be able to compete both in terms of product quality produced and in service quality. The method used in implementing guidance with counseling and at the same time conducting training by applying entrepreneurial management training, financial management and marketing management to MSMEs in the Kedung Waringin District, Bekasi Regency. The results obtained after carrying out this training activity are that the MSMEs have been able to manage their businesses (entrepreneurial management), and know financial governance (financial management) by using applications to achieve zero errors.
Membangun Usaha Mikro Kecil Dan Menengah Kecamatan Kedung Waringin Kabupaten Bekasi: Pelatihan Manajemen Keuangan Dan Pemasaran Ergo Nurpatria Kurniawan; Surya Bintarti; Andi Suhandi; Sri Wahyuningsih; Ari Mulyono Hadi
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/v17x3096

Abstract

Many MSMEs in the Kedung Waringin District area are currently still using manual/traditional bookkeeping management and administration and many errors are still found in bookkeeping so that it is difficult for the supervisory board to carry out its supervisory function. The purpose of this community service is to provide comprehensive guidance and counseling to MSMEs in the Kedung Waringin District, Bekasi Regency, with the hope that MSMEs in the future will be able to compete both in terms of product quality produced and in service quality. The method used in implementing guidance with counseling and at the same time conducting training by applying entrepreneurial management training, financial management and marketing management to MSMEs in the Kedung Waringin District, Bekasi Regency. The results obtained after carrying out this training activity are that the MSMEs have been able to manage their businesses (entrepreneurial management), and know financial governance (financial management) by using applications to achieve zero errors.