Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Impresi Indonesia Enrichment: Journal of Multidisciplinary Research and Development
Fenny Syahfitri
Universitas Bakrie, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analisis Economic Value Added (EVA) dan Variabel Corporate Governance Terhadap Penciptaan Nilai Perusahaan (Studi Kasus: PT. BNI (Persero) Tbk.) Fenny Syahfitri
Jurnal Impresi Indonesia Vol. 4 No. 9 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i9.7006

Abstract

Implementasi konsep Sister City antara Kota Jayapura (Indonesia) dan Vanimo serta Wewak (Papua Nugini) merupakan strategi penting dalam memperkuat kerja sama lintas batas melalui paradiplomasi. Penelitian ini bertujuan untuk menganalisis efektivitas kerjasama ini dalam meningkatkan konektivitas perdagangan, pertukaran budaya, serta kolaborasi di bidang pendidikan dan kesehatan. Metode yang digunakan adalah pendekatan kualitatif dengan analisis kebijakan, wawancara mendalam, dan studi kasus dari berbagai implementasi Sister City global. Hasil penelitian menunjukkan bahwa hubungan ini dapat meningkatkan pertumbuhan ekonomi dan kesejahteraan masyarakat, meskipun ada tantangan seperti perbedaan regulasi dan keterbatasan infrastruktur. Selain itu, partisipasi masyarakat lokal dalam program-program yang dihasilkan dari hubungan Sister City terbukti signifikan dalam menciptakan rasa kepemilikan dan komitmen terhadap keberhasilan inisiatif. Rekomendasi kebijakan diusulkan untuk memperkuat kerjasama antar kota, dengan fokus pada penguatan hubungan perdagangan dan pertukaran budaya. Penelitian ini diharapkan dapat menjadi referensi untuk pengembangan kebijakan bilateral yang lebih efektif antara Indonesia dan Papua Nugini.
Customer Segmentation Based on Rfm Analysis as The Basis of Marketing Strategy Case Study of Crude Palm Oil Product in Palm Oil Industry Fenny Syahfitri; Jerry Heikal
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 8 (2024): ENRICHMENT: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i8.186

Abstract

Nowadays so many palm oil companies sell the product to potential buyer to maximize their revenue, so they need to understand the customer's data better in all aspects. Segmenting the customers according to their data became extrem important in this context. This study aims to explore customer segmentation using RFM (Recency, Frequency, and Monetary) analysis as a basis for developing an effective marketing strategy for Crude Palm Oil (CPO) products in the palm oil industry. In this paper, i used data of crude palm oil sales database that obtained from digital platform named Customer Relationship Management (CRM) System and Auction by E-commerce involving 56 buyers by 2.499 transactions. After the scoring and data processing, the number of customers for each RFM Score is obtained, then the Monetary group is segmented which is divided into 27 Labels and grouping to 11 (eleven) Labels of Buyer’s Company, Engaged (8), Loyal (9), Potential (9), Affair (14), Broke Up (3), No Hurt Feeling (1), Disappointed (2), Agony (1), Broken Heart (3), Hurt Feeling (3) and Lost Feeling (3). By using RFM analysis, it can effectively creating a marketing strategy to increase the status of potential customer to the loyal customer to increase the corporate’s revenue and to improve corporate’s value added.
Co-Authors Heikal, Jerry