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All Journal Daengku: Journal of Humanities and Social Sciences Innovation Jurnal Teknologi dan Manajemen Industri Terapan Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Putri Ayu Permata Devi
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Other

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Pemberdayaan Umkm Dan Penguatan Kohesi Sosial Melalui Program Kkn Tematik Di Kelurahan Samangraya, Kota Cilegon: Pengabdian Dewi Agustina Solihin; Putri Ayu Permata Devi; Roihan Aldi Pratama
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3436

Abstract

Community service is one of the pillars of the Tri Dharma of Higher Education, aimed at applying knowledge to provide solutions to societal problems. This service research was carried out in Samangraya Village, Citangkil District, Cilegon City, which has the potential for Micro, Small, and Medium Enterprises (MSMEs), but faces challenges in business organization, promotion, and branding. Additionally, social challenges, such as low youth participation, are also a concern. The method used in this program is Participatory Action Research (PAR), where students collaborate actively with the community to identify problems, design, and implement programs. This activity took place from July 21 to August 25, 2025, and included several main programs: shop layout redesign, promotional media design (banners), product logo creation, MSME seminars, and participation in social activities such as the commemoration of Indonesia’s 80th Independence Day. he results of this activity showed significant positive impacts, including an increase in visual appeal and store comfort, the creation of a product’s visual identity through logos and banners, expanded marketing knowledge for MSME actors, and strengthened community solidarity. This program proves that thematic Community Service (KKN) with a participatory approach is effective in empowering the local economy while also strengthening social cohesion within the community.
Gig Economy in the Digital Age: Task Clarity, Technology Access, Social Support, Motivation, and Impact on Worker Performance Wulan, Titis Sri; Putri Ayu Permata Devi; Bambang Purwanto; Yuliati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4389

Abstract

The rapid growth of the gig economy in Indonesia has transformed the nature of digital work, offering flexibility yet creating challenges related to job security and performance. This study aims to analyze the influence of task clarity, technology access, social support, and motivation on the performance of gig workers in Indonesia. A quantitative descriptive approach was used by distributing online questionnaires to 300 digital platform workers across the Greater Jakarta area. Data were analyzed using multiple linear regression after meeting the requirements of validity, reliability, and classical assumption tests. The results show that social support and motivation have a significant positive effect on performance, while task clarity and technology access show a positive but insignificant relationship. The findings indicate that psychosocial factors contribute more strongly to gig workers’ performance than structural or technical aspects. These results imply that maintaining social connections and intrinsic motivation is crucial for sustaining productivity in flexible digital work environments. This study is limited to respondents in urban areas and does not include qualitative insights from workers’ lived experiences. Future research is suggested to expand the sample across regions and integrate qualitative analysis to better understand the dynamics of digital labor in Indonesia.
Analyzing the Effects of Workload, Work Flexibility, Income Security, and Technological Support on Gig Workers’ Productivity in the Digital Economy Putri Ayu Permata Devi; Titis Sri Wulan; Arif Subhan; Yuliati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4390

Abstract

This study examines the effects of workload, time flexibility, income security, and technological support on employee productivity in the gig economy. The research employs a quantitative approach using survey data collected from gig workers across the JABODETABEK region. Multiple linear regression analysis was applied to evaluate the partial and simultaneous relationships among the variables. The results show that all four independent variables significantly influence productivity. Workload positively affects productivity when maintained at an optimal level, while time flexibility provides the strongest individual effect by improving motivation and work–life balance. Income security also contributes significantly to productivity by ensuring financial stability and reducing stress related to income uncertainty. Among the variables, technological support exhibits the most dominant effect, enhancing efficiency and enabling smoother digital collaboration. The simultaneous test results further confirm that the interaction of workload, flexibility, income stability, and technological support produces a substantial and statistically significant influence on productivity. The findings of this study suggest that sustainable productivity among gig workers is determined by the synergistic balance of workload management, flexible scheduling, income stability, and technological integration within digital work environments. Keywords: Gig Economy, Income Security, Productivity, Technological Support, Time Flexibility, Workload
The Effect of Digital Marketing and Product Innovation on MSME Sales Performance in the Digital Economy Era Titis Sri Wulan; Dewi Agustina Solihin; Putri Ayu Permata Devi; Saida Zainurossalamia ZA; Asnawati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4604

Abstract

This study investigates the effects of digital marketing capability and product innovation capability on sales performance among Indonesian micro, small, and medium enterprises (MSMEs) in the digital economy era. Using a quantitative, explanatory design, data were collected through a structured survey of MSME owners/managers and analyzed using ordinary least squares (OLS) regression in EViews. Sales performance was operationalized as a sales-oriented metric suitable for econometric estimation, while digital marketing and product innovation were measured as composite indices derived from Likert-scale items capturing routine execution and renewal intensity. Classical assumption diagnostics were conducted to support valid inference, including residual normality, heteroskedasticity, and multicollinearity checks; where needed, White robust standard errors were applied to address heteroskedasticity. The results demonstrate that both digital marketing capability and product innovation capability have positive and statistically significant relationships with MSME sales performance. Digital marketing capability shows a slightly stronger estimated effect, indicating that consistent digital routines—such as channel orchestration, content discipline, responsive customer interaction, and basic performance monitoring—are closely linked to improved sales outcomes. Product innovation capability also contributes significantly, suggesting that continuous renewal through quality improvement, new variants, and packaging/design enhancements strengthens differentiation and supports sales growth. The findings imply that MSME competitiveness in digital markets is best supported by integrating market-facing execution (digital marketing) with value reinforcement (product innovation), rather than relying on platform adoption alone. Practically, MSMEs should institutionalize measurable digital marketing processes while embedding structured innovation cycles that convert market feedback into product renewal. Policymakers and support institutions should prioritize capability-building programs tied to measurable performance outcomes. Future research may extend this model using longitudinal data and sector-specific moderators to capture delayed innovation effects and sustainability of sales gains. Keywords: digital marketing capability; product innovation capability; sales performance; MSMEs; digital economy; Indonesia.
Can Digital Culture Play a Role as A Moderating Variable on The Effect of Transformative Leadership Style on Employee Performance? Putri Ayu Permata Devi; Hugo Prasetyo Winotoatmojo; Asmita Wulansari Dg. Liwang; Desi Ulpa Anggraini; Fitri Devi Lestari Izaak
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1651

Abstract

This study investigates the complex dynamic between leadership, technology, and human capital by examining whether digital culture acts as a moderating variable in the relationship between transformative leadership style and employee performance. In the rapidly evolving business landscape of 2026, traditional leadership models are being challenged by the necessity of digital integration. This research employs a quantitative approach to analyze how leaders who inspire and intellectually stimulate their subordinates can achieve higher performance outcomes when supported by a robust digital organizational culture. The abstract highlights that while transformative leadership is a strong predictor of performance, the strength of this relationship is contingent on employees' adaptation to digital values, norms, and tools. The findings aim to provide a strategic framework for organizations to synchronize leadership development with cultural digital transformation to optimize workforce productivity.
Co-Authors Arif Subhan Asmita Wulansari Dg. Liwang Asnawati Bambang Purwanto Desi Ulpa Anggraini Dewi Agustina Solihin Fitri Devi Lestari Izaak Hugo Prasetyo Winotoatmojo Roihan Aldi Pratama Syamsiar, Syamsiar Titis Sri Wulan ZA, Saida Zainurossalamia