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Pemberdayaan Umkm Dan Penguatan Kohesi Sosial Melalui Program Kkn Tematik Di Kelurahan Samangraya, Kota Cilegon: Pengabdian Dewi Agustina Solihin; Putri Ayu Permata Devi; Roihan Aldi Pratama
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3436

Abstract

Community service is one of the pillars of the Tri Dharma of Higher Education, aimed at applying knowledge to provide solutions to societal problems. This service research was carried out in Samangraya Village, Citangkil District, Cilegon City, which has the potential for Micro, Small, and Medium Enterprises (MSMEs), but faces challenges in business organization, promotion, and branding. Additionally, social challenges, such as low youth participation, are also a concern. The method used in this program is Participatory Action Research (PAR), where students collaborate actively with the community to identify problems, design, and implement programs. This activity took place from July 21 to August 25, 2025, and included several main programs: shop layout redesign, promotional media design (banners), product logo creation, MSME seminars, and participation in social activities such as the commemoration of Indonesia’s 80th Independence Day. he results of this activity showed significant positive impacts, including an increase in visual appeal and store comfort, the creation of a product’s visual identity through logos and banners, expanded marketing knowledge for MSME actors, and strengthened community solidarity. This program proves that thematic Community Service (KKN) with a participatory approach is effective in empowering the local economy while also strengthening social cohesion within the community.
Gig Economy in the Digital Age: Task Clarity, Technology Access, Social Support, Motivation, and Impact on Worker Performance Wulan, Titis Sri; Putri Ayu Permata Devi; Bambang Purwanto; Yuliati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4389

Abstract

The rapid growth of the gig economy in Indonesia has transformed the nature of digital work, offering flexibility yet creating challenges related to job security and performance. This study aims to analyze the influence of task clarity, technology access, social support, and motivation on the performance of gig workers in Indonesia. A quantitative descriptive approach was used by distributing online questionnaires to 300 digital platform workers across the Greater Jakarta area. Data were analyzed using multiple linear regression after meeting the requirements of validity, reliability, and classical assumption tests. The results show that social support and motivation have a significant positive effect on performance, while task clarity and technology access show a positive but insignificant relationship. The findings indicate that psychosocial factors contribute more strongly to gig workers’ performance than structural or technical aspects. These results imply that maintaining social connections and intrinsic motivation is crucial for sustaining productivity in flexible digital work environments. This study is limited to respondents in urban areas and does not include qualitative insights from workers’ lived experiences. Future research is suggested to expand the sample across regions and integrate qualitative analysis to better understand the dynamics of digital labor in Indonesia.
Analyzing the Effects of Workload, Work Flexibility, Income Security, and Technological Support on Gig Workers’ Productivity in the Digital Economy Putri Ayu Permata Devi; Titis Sri Wulan; Arif Subhan; Yuliati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 4 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4390

Abstract

This study examines the effects of workload, time flexibility, income security, and technological support on employee productivity in the gig economy. The research employs a quantitative approach using survey data collected from gig workers across the JABODETABEK region. Multiple linear regression analysis was applied to evaluate the partial and simultaneous relationships among the variables. The results show that all four independent variables significantly influence productivity. Workload positively affects productivity when maintained at an optimal level, while time flexibility provides the strongest individual effect by improving motivation and work–life balance. Income security also contributes significantly to productivity by ensuring financial stability and reducing stress related to income uncertainty. Among the variables, technological support exhibits the most dominant effect, enhancing efficiency and enabling smoother digital collaboration. The simultaneous test results further confirm that the interaction of workload, flexibility, income stability, and technological support produces a substantial and statistically significant influence on productivity. The findings of this study suggest that sustainable productivity among gig workers is determined by the synergistic balance of workload management, flexible scheduling, income stability, and technological integration within digital work environments. Keywords: Gig Economy, Income Security, Productivity, Technological Support, Time Flexibility, Workload