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Penta-Helix Collaboration: Enhancing the Protection of Communal Intellectual Property in Bali Desak Putu Dewi Kasih; Ni Ketut Supasti Dharmawan; Putu Aras Samsithawrati
Jurnal Magister Hukum Udayana (Udayana Master Law Journal) Vol 13 No 2 (2024)
Publisher : University of Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JMHU.2024.v13.i02.p02.

Abstract

This study aims to elaborate the policies related to the protection of communal intellectual property related to creative economy businesses in the tourism sector and to strengthen the protection of communal intellectual property by carrying out an inventory of traditional cultural expressions in Bali, especially in Gianyar Regency based on a penta-helix collaboration. This is socio-legal research with statutory, conceptual, economic, and technological approaches. The study indicated that communal intellectual property in the form of traditional cultural expressions has high economic value hence, it can be used to support the tourism creative economy business while still prioritizing the values ??that are believed by the community. Inventory must be carried out in accordance with Article 7 of Permenkumham 13/2007. The inventory has been carried out in Bali, although it has not been maximized. Inventory of traditional cultural expressions shall be carried out sustainably in the form of a penta-helix collaboration.
Beyond Territoriality: Assessing the Effectiveness of the Madrid System for Trademark Protection in Indonesia Ni Ketut Supasti Dharmawan; Made Suksma Prijandhini Devi Salain; Putu Aras Samsithawrati; Annalisa Yahanan
Sriwijaya Law Review Volume 10 Issue 1, January 2026
Publisher : Faculty of Law, Sriwijaya University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28946/slrev.v10i1.5208

Abstract

Registered trademark protection is territorial, granting legal rights only within the jurisdiction where the mark is registered. To overcome this limitation, the WIPO administers the Madrid System, which allows trademark owners to obtain protection in multiple member countries through a single international application. Indonesia has adopted this system through Law No. 20 of 2016. However, its utilisation by Indonesian trademark owners remains relatively low. This study examines the benefits of the Madrid System for Indonesian trademark owners in accessing global markets and analyses the challenges that hinder its effective use. Employing a socio-legal research method, the study finds that the Madrid System offers clear advantages, including administrative efficiency through a single application filed in one language, centralised management by WIPO, and cost savings through the payment of one set of fees in a single currency. Despite these benefits, several obstacles limit participation. These include low public awareness of international trademark registration, high registration costs that disproportionately affect micro, small, and medium enterprises, and limited English-language proficiency among applicants. A further significant concern is the risk of a "central attack," whereby the refusal or cancellation of the basic Indonesian application within the first five years may invalidate all corresponding international registrations. Additionally, weak inter-institutional coordination and the absence of measurable policy indicators undermine effective implementation. The study underscores the need for stronger government intervention to enhance national trademark registration and to improve public understanding of the strategic importance of international trademark protection.